Unlock the future of Connected TV with Microsoft Advertising. We dive into how to meet the consumer where they can be found, measurement challenges, and more with Kelly Metz, Sean Odlum, Amanda Richman, Doug Brodman and Joe Melaragno. Full playlist of our #Canneslions2024 panels at the Microsoft Beach House here: https://lnkd.in/eW9UYGky #CTV #MSAatCannes2024 #MicrosoftAdvertising
About us
Connect with people at the right moments across work and life, reaching audiences who are ready to engage and purchase online. With Microsoft Advertising, build smarter customer journeys using rich audience intelligence and open solutions that help you improve campaign performance. Follow ➡ #MSFTAds for official Microsoft Advertising updates • Digital Advertising • Marketing with Purpose • Audience Targeting • Strategic Trends and Insights. 📣 Official Microsoft Advertising blog → https://MicrosoftAdvertising.com/blog 👥 Sign up to Microsoft Advertising blog Newsletter → https://about.ads.microsoft.com/en-gb/blog/microsoft-advertising-newsletter-sign-up 📘 Microsoft Advertising Learning Lab → https://learninglab.about.ads.microsoft.com
- Website
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http://about.ads.microsoft.com
External link for Microsoft Advertising
- Industry
- Advertising Services
- Company size
- 10,001+ employees
- Headquarters
- Redmond, WA
- Specialties
- search engine marketing, digital marketing, search engine advertising, search advertising, mobile advertising, PPC, pay per click advertising, advertising, big data, Artificial Intelligence, AI, analytics, Advertising Technology, Ad Tech, Marketing Technology, Martech, digital advertising, online marketing, and online advertising
Updates
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#ICYMI Get empowered with a seamless and efficient way to reach your desired audience through Connected TV ads on the Microsoft Advertising Platform. Now you can get up and running on some of the world’s leading streaming platforms on the same day. #CTV #MicrosoftAdvertising #MSAProduct Join us on the journey here: https://lnkd.in/eCc7dn5i
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“We’ve reached a place to find gamers and interact with them in the ways they want to play, how they want to play, and with the people they want to play.” Get in the game with Jonathan Stringfield, PhD and Lynne Kjolso at #CannesLions2024 and be sure to watch our full playlist of panels at the Microsoft beach house with content from #Gaming to #CTV to #RetailMedia: https://lnkd.in/eW9UYGky
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“Together, Microsoft Advertising and Criteo can chart a new path forward for retail media, empowering the entire ecosystem with scale, simplicity, and innovation,” said Lynne Kjolso, Vice President of Global Partnerships and Retail Media at Microsoft Advertising. Full announcement below. #MSARetailMedia #RetailMedia
We've joined forces with Microsoft Advertising to help address fragmentation in the evolving #RetailMedia landscape: https://bit.ly/3VWuyF2 🔶 Microsoft Advertising brings its extensive demand to our global network of 225 retailers. This collaboration will deliver new revenue to our retail media network partners, while empowering Microsoft Advertising’s 500,000+ active advertiser clients to achieve stronger, measurable performance for their campaigns within a singular, unified platform. 🔶Microsoft Advertising intends to work with Criteo as its preferred onsite media partner, extending our monetization technology to their retailer clients and creating an even more unified retail media ecosystem. We look forward to continuing to explore future opportunities that help propel the industry forward 🚀
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Reach new heights in #CTV advertising with Microsoft audiences in Invest by tailoring your ads with precision targeting across major/premium publishers. 💡 Discover how you can elevate your ad game and increase your conversion rates by 17% through our audience intelligence tools today: https://lnkd.in/eUfa8SQf ft. Vanessa Lotz Kaitlin Gandolfi #MSAProduct #MicrosoftAdvertising
Reach engaged CTV audiences with Microsoft Invest
about.ads.microsoft.com
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We’re getting creative with #generativeAI. Brought to you straight from the Microsoft Beach House, hear from thought leaders discussions throughout the week at #CannesLions2024 that focused on: ☑ Generative AI and the CMO ☑ AI Unplugged ☑ AI and Future Possibilities Our full playlist of panels from #CTV to #Gaming can be found here: https://lnkd.in/eW9UYGky ft. Jennifer Kattula Dara Treseder Alicia Carey Drew Panayiotou Stephan Pretorius Kathleen Hall Sven Seger Sunita Richardson Shelby Saville Steve Mahn
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“Generative AI has reached a pivotal point in its journey, moving from experimentation into business transformation,” said Elliot Knight, APAC SMB director at #MicrosoftAdvertising. Hear from industry leaders in our latest podcast with Mediaweek Australia on how brands can pull ahead of the competition with generative AI. Listen here: https://msft.it/6046ly4R2 #MSAProduct #MSAPartner #SMB #GenerativeAI #MSAGenAI
Why the organisations that embrace Generative AI will 'pull ahead' of the competition
https://www.mediaweek.com.au
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Curious what you can do with Copilot in the Microsoft Advertising platform? Have no fear! We've summarized it up for you in our latest "How-to" series. Check all the videos out in our blog: https://lnkd.in/eqGFGcG8 #MSA #MSAGenAI #MSACopilot
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Solving for ad personalization in a post-cookie era doesn't need to be complex. At #MicrosoftAdvertising, we are making it easy for you by enhancing our platform capabilities to preserve addressability without relying on 🍪. Follow these simple steps to ensure you are equipped to navigate a world without cookies in our latest blog post here: https://lnkd.in/eGC-ywh2 #MSAIdentity #MSA #MSABlog
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🥇 Gear up for the 2024 Summer Games and discover gold metal strategies with #MicrosoftAdvertising. Read our Advertising Insights guide to learn how to engage over 3 billion viewers, optimize conversions, and 🎯 with precision.