We've created a training for advanced Amazon DSP users that breaks down how to use pixels in Amazon DSP campaigns to help you improve campaign performance for your clients. After taking this course, you will know how to: 1) Recognize how pixel solutions help drive campaign success for advertisers selling on and off Amazon 2) Create different audience types with simple pixels and Amazon Advertising tag 3) Determine when to use simple pixels or Amazon Advertising tag based on your goal KPIs Become an expert: https://ads.amazon/3xtAsFu
Amazon Ads Partners
Advertising Services
Ready to grow your business? Join the Partner Network and showcase your capabilities to advertisers.
About us
Amazon Ads partners are companies available to support the needs advertisers may have for a variety of business tasks and strategies. They have a range of expertise across Amazon Ads products and services, and they can act as a resource to help advertisers business achieve their goals in the Amazon store or beyond. All Amazon Ads partners are vetted and are members of the Amazon Ads Partner Network. Ready to grow your business? Join the Amazon Ads Partner Network to build your Amazon Ads expertise, access resources, and get discovered by advertisers. The Partner Network is a self-service hub for agencies and tool providers to manage their business relationships with Amazon Ads. You can register with the Partner Network to access marketing and learning resources and showcase your capabilities to advertisers on the enhanced Amazon Ads partner directory.
- Website
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https://advertising.amazon.com/partners/network
External link for Amazon Ads Partners
- Industry
- Advertising Services
- Company size
- 10,001+ employees
- Headquarters
- Seattle
Updates
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Sharing Perpetua's Amazon Marketing Cloud (AMC) strategies for peak events to maximize the impact of your clients' ad spend. Learn more: https://lnkd.in/dRcKYiBZ
Leveraging Amazon Marketing Cloud (AMC) can be a game-changer for your brand during peak events 💪 AMC offers deep insights like Time to Convert and Path to Purchase, crucial for understanding customer behavior around key events like Prime Day 🛒 With AMC's robust data, you can target shoppers based on purchase history, browsing behavior, and past engagements, optimizing campaigns for peak performance. Maximize your reach & ROI this Prime Day 👉 https://bit.ly/3Vy8L6e #AMC #AmazonAds #AmazonMarketingCloud #eCommerce #PrimeDay Amazon Ads Partners
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Throwback to #CannesLions2024. Thank you to the many Amazon Ads Partners that brought their innovation and creativity to inspire our customers. btr media, CreativeX, Pacvue, Flywheel, PODEAN, Envision Horizons, Obviously, CreatorIQ, to name just a few. Hope to see you all next year!
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Businesses in the US that don't sell in the Amazon store can now use Sponsored TV to reach and engage new audiences in relevant contexts, including industries like automotive, media and entertainment, and travel, and hospitality. 1️⃣ Use Locations controls to reach audiences relevant to specific locations including: postal codes, city, designated market area (DMA), and state 2️⃣ Reach audiences based on likely content interests such as music videos, video games or dramas, product categories like headphones or running shoes 3️⃣ Show ads across streaming TV services like Amazon Prime Video, Twitch, Freevee, and Amazon Publisher Direct 4️⃣ Get started with no minimum spend, daily budgets and evergreen campaigns 5️⃣ Engage audiences with interactive ad experiences, including: remote click, QR code, and Twitch clickable “learn more” overlays 6️⃣ Access metrics in real-time Learn more in this document or help your advertisers get started now through this guide: https://ads.amazon/3S37piN
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Image generator is now available in North America and parts of Europe. With the AI-driven image generator (beta) tool advertisers can rapidly and easily create custom lifestyle images for Sponsored Brands and Sponsored Display campaigns at no additional cost. Providing this tool in new locales opens the possibility for brands of all sizes to create as many campaign-ready assets as needed. Did you know that a majority of advertisers cite creative as the biggest challenge to launching successful campaigns? With image generator, there is: 1️⃣ No expertise needed: Build cost-free and effective ads without technical or design experience. 2️⃣ Faster time to market: With just a few clicks, you can generate lifestyle creative, and then refine them with short text prompts and themes. Easily save your creations to your creative asset library to streamline the campaign process. 3️⃣ Creative performance optimization: With AI-generated images, you can create thousands of variations to quickly test and learn which creative drives stronger engagement and better ROAS.
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Andy MacLeay from Fluency - Advertising Automation Platform shares how industries without an Amazon storefront—like home services, healthcare, real estate, and automotive—can advertise on Amazon and drive traffic to their first-party websites.
As the world’s largest online retailer, Amazon offers unique insights for advertisers by tapping into the purchasing power of millions of shoppers. 💡 Now, industries without an Amazon storefront—like home services, healthcare, real estate, and automotive—can advertise on Amazon and drive traffic to their first-party websites. 🚗 While the benefits of Amazon advertising are immense, adding any new channel to your portfolio can strain your team’s resources and create a "crisis of capacity." If you’re considering integrating Amazon into your media mix and want to scale your approach, check out our latest interview with our VP, Channels and Engagement, Andy MacLeay. Amazon Ads Partners #Amazon #AmazonAds #AmazonSponsoredDisplay #DigitalAdvertising
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Have you seen this yet? Canva’s new Amazon Ads app integration connects Amazon creative assets to Canva’s templates and tools to allow for seamless advertiser content creation within the Canva platform. Then, once the design is complete, submit it for real-time policy checks within Canva before publishing directly to Amazon. “With the Amazon App, advertisers can now produce and publish great ads and connect with their audience emotionally throughout the shopper experience. Visual storytelling is so important for connecting shoppers with your brand, and Canva gives you the ability to connect your asset libraries together to create a range of stimulating content, from images to video." Jeffrey Cohen, Canva Create 2024 Learn more: https://ads.amazon/4ePjJwR
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📼 Just in time for Prime Day, here's a clip from our latest #AmazonMarketingStream demo video on how integrating with AWS Amazon Data Firehose can help simplify workflows and reduce costs for Amazon Marketing Stream. Integrating with Amazon Marketing Stream ahead of Prime Day can help you optimize your client's campaign strategies, and make pivots in real time using hourly insights. 🎥 Watch full demo here: https://ads.amazon/3Lgo2UD
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In Chapter 4 of our Sponsored Products playbook series, uncover strategies to optimize your client's campaigns, including: ad goals for new products, how to drive traffic, and how to optimize with reports or Amazon's advanced measurement tools. Read more 👇 #SponsoredProducts #AmazonAds
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Want to enhance brand discovery and loyalty for your clients? You're in luck! Sponsored Brands now offers a new campaign goal "Grow brand impression share" (Grow BIS) which will help brands maximize share of voice on top-of-search. Sponsored Brands top-of-search is the most prominent placement where ads will show up first. This placement helps brands grab the attention of shoppers and can help accelerate the purchase journey, which is why we're sharing best practices to ensure you can hit the ground running. Test it out today: https://ads.amazon/3xin8Ug