TV Turns to Gen AI
A Recent Panel at the ATX Television Festival revealed that Creatives across the television industry from Cinematographers to Makeup Artists are all beginning to test AI tools.
Seth Reed (Production Designer, "For All Mankind")
- Emphasized that AI tools are being integrated into the art department, enhancing capabilities beyond traditional methods like Photoshop. AI adds textures and elements that surpass what concept artists typically achieve.
- “Believe me, it’s made us much, much more creative.”
John Lindley (Director of Photography, "Justified: City Primeval")
- Recalled the initial skepticism around digital cameras and drew parallels with current AI technology.
- Highlighted that despite technological advancements, human involvement has increased, rather than decreased.
Victoria Paul (Production Designer, "Twisted Metal")
- Noted that while AI can provide glimpses of useful ideas, but is not yet capable of replacing jobs.
- Emphasized the need for learning and training to effectively leverage new AI tools as they continue to develop.
Netflix CO-CEO Opines on AI:
- Ted Sarandos Stated recently that AI will not produce better screenplays or performances than great writers and actors.
- He views new AI tools just like any other technological shift that has augmented creatives.
"I think that A.I. is a natural kind of advancement of things that are happening in the creative space today, anyway. Volume stages did not displace on-location shooting. Writers, directors, editors will use A.I. as a tool to do their jobs better and to do things more efficiently and more effectively. And in the best case, to put things onscreen that would be impossible to do." Ted Sarandos Via The NYT