Six Benefits of Content Marketing

Traditional marketing is becoming increasingly less effective and smart marketers understand this.

There has to be a better way since marketing is an integral part of business growth. Unless a business markets itself solely through photos, or perhaps via mind-to-mind conversations, a big difference is made by content. We are surrounded by content everyday in the form of words plus different kinds of content which includes forms of radio, TV and the internet.

What Is Content Marketing?

Every business says they WANT content marketing, but few know what it actually is.  Content marketing is described as a strategic marketing approach that’s focused on creating as well as distributing consistent, relevant and valuable content not only to attract but also retain some clearly-defined audience and, in the end, to drive profitable client action.

The main purpose of content marketing is attracting and retaining clients through consistently creating plus curating valuable and relevant content with the intention of enhancing or changing consumer behavior.

Benefits of Content Marketing

1.   Educate Consumers

Creating as well as promoting quality content is going to educate your client base about your service or product. This effectively cuts time in selling process. Consequently, not only does it decrease sale cycle, but also supports the shopping habits your clients prefer. As today shopping habits continue to change, an efficient content marketing strategy keeps clients engaged with your brand when they shop for your services or products.

2. Drive Traffic

As you continue to host quality content on your site, you are going to drive more traffic to it. Clients need to educate themselves prior to talking to sales person. Having content-videos, eBooks, blogs-on your website is going to lead them there.

3. Improve SEO

Besides helping in educating your clients, successful content marketing strategy is going to improve or enhance your visibility in search results. Having content on your site which lends insight into your client’s usual problems or questions is going to make you more attractive to search engines, thereby improving your rankings.

4. Generate Leads

B2B companies which blog generate 67 percent more leads each month than those who don’t blog. This is according to HubSpot report. By executing a successful or efficient content marketing honing in on your clients’ pain points, increasing number of qualified leads are going to find and use the content from your website. As you establish your site and your brand as a trusted resource, you are going to build some authentic relationship so that if the client is ready to make a call, then your brand is going to be top of mind.

5. Promote Integrated Marketing

Another advantage of content marketing is its capability of integrating with other of your digital marketing efforts. Apart from working in concert with SEO, it also plays well with the social media, whereby over 80 percent of B2B marketers use Facebook, Twitter and LinkedIn to distribute their content. Social media therefore serves as a big platform to market your content, and your followers are going to profit from the content specifically catered to them.

6. Everybody’s doing it!

According to Content Marketing Report, 86 percent of B2B marketers use content marketing. The markets experience so much success that increasing number of content are being created. Marketers today understand that just throwing up the number of content you can, and as often as you are able to, is no longer successful or effective. You need to, so as to generate more leads, invest in some meaningful content marketing strategy.

Content is the king, and it’s everywhere. Learning how to effectively utilize it in your marketing strategy is going to be beneficial to your business.