Shoppable content: The new way of buying online (and 3 brands doing it right)

For years, consumers have had the option of buying in stores, online, via mobile apps or (in some rare cases) mail-order catalog.

The latest option in the mix? Social commerce.

Numbers show 43% of Gen Z and 49% of Millennials have purchased products or services directly from social media platforms. This is big for brands vying for the attention of younger consumers. And they’re taking heed: Research conducted by the Harris Poll on behalf of Sprout Social found that 73% of businesses are currently selling on social media platforms, and another 79% plan to within the next three years.

How are they doing it? By turning social posts into shoppable content. Doing so shortens the sales funnel and converts customers right when they’re inspired to make a purchase.

Let’s explore this more.

Read full post here