Search Engine Optimisation 🔝

Today, we're diving into the ever-evolving world of SEO and addressing the burning question: "How long does it take for SEO to work?".

The landscape of SEO has shifted over the years. Gone are the days of quick fixes. The time it takes for SEO to show results varies and depends on industry, competition, and strategy.

What's Different Now? Search engines have become smarter and prioritise high-quality content that answers user queries. Keywords have evolved into keyword intent, and backlinks must be quality-focused.

What Goes Into SEO?

- Content Creation: High-quality, relevant content is crucial for both search engine ranking and user trust.  This isn't just exclusive to blog articles. Creating new localised web pages provides significant impact.

- On-Page SEO: This includes optimising title tags, meta descriptions, headings, internal links, and image tags as well as technical updates focused around website speed and user experience.

- Off-Page SEO: Building backlinks from trusted sources, establishing trust, and leveraging social signals all contribute to off-page SEO.  While the importance of this will reduce over time, for now this approach will fast-track your website's search visibility.

What are the Benefits of SEO?

SEO is a rewarding investment that builds organic visibility, outperforms competitors, drives traffic, and generates leads/conversions, ultimately adding tangible value to your business.  Importantly, it also reduces your reliance on paid advertising by driving high-intent traffic to your website from those looking for your products or services at no cost.

AI and Search

AI is playing an increasingly important role with search as more and more users turn to conversational search in order to find the right products or service providers for them.  AI search results often reference a multitude of online references when collating answers so it's important that your business has the right content on the right platforms to take advantage of this.

Try this: visit ChatGPT and ask the AI about your business and your services and see what they produce!

Implementing effective SEO strategies can propel your website to new heights in the search results and at NEXA, we're well-versed in this domain, having won international awards for the Best Use of Search in 2018, 2019, and 2022 for our clients.