RAJA's success story, how to use GenAI, the role of copilots, and more
Intershop Communications
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Summer vibes start strong this year with exciting content in our July newsletter. Our highlight: RAJA ’s secrets of success with advanced B2B e-commerce omnichannel business. Antoine Laffond, Head of Digital & e-Commerce at RAJA, reveals their winning digital strategies:
- the Customer Account Repository (CAR) model,
- top-notch Conversion Rate Optimization tactics,
- the pivotal role of the Voice of the Customer.
VBH: A bet on e-commerce to expand globally
In the latest Cross-Border Magazine, VBH (GB) shares their e-commerce successes with greenteQ and how their scanner app simplifies processes and saves time. They explain why they chose the Intershop Commerce Platform and the value of partnering with Experts in Motion for their digital transformation.
Increase e-commerce revenue with AI-driven personalization
Discover how SPARQUE.AI ’s personalized recommendations improve the buying experience. Boost customer engagement and revenue by leveraging AI-driven insights tailored to your customers' unique preferences.
The role of AI copilots in business transformation
Microsoft’s recent AI roadshow showcased the huge potential of artificial intelligence, especially AI copilots, in reshaping industries, driving innovation, and redefining the future of work. Explore firsthand insights on how AI copilots can revolutionize your B2B operations and enhance productivity in our comprehensive blog post.
How to use GenAI in manufacturing and wholesale
Curious about the transformative impact of generative AI (GenAI) in B2B e-commerce? Our new blog, enriched with insights from the ShoppingTomorrow expert group, dives into best practices for leveraging AI to overcome industry challenges, boost efficiency, and deliver exceptional customer value. Discover how AI can propel your business forward.
Missed our webinar on perfecting customer journeys?
Gain an edge with exclusive insights from our recent webinar on perfecting customer journeys. Discover Au Forum du Bâtiment 's journey towards customer satisfaction, successfully navigating B2B & B2C digital commerce experiences. Learn how they balance the needs of businesses of all sizes while delivering exceptional service to individual consumers.
💡 Did you know? Collaboration across departments is key to optimizing the B2B customer experience.
We hope you gained helpful insights from this edition.
See you next month! 👋
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