Progressive profiling: a non-icky way to collect customer data

There's a way to build customer personas and give consumers personalized experiences without having to creep on their data. Find out how these 3 brands do it.        

There's a conundrum: consumers demand personalized experiences with brands, but many are opting out of having their data collected by businesses. 

So how do you understand your audience and segment them effectively if folks aren't clicking yes on that cookie consent banner? The answer is progressive profiling, and it sounds a lot more sinister than it is.

Read the rest on Zapier.