Nutrition and Healthy Aging: Empowering Consumers

Ageless Vitality: Empowering A Proactive Approach on the Journey of Healthy Aging

Consumers are shifting from a fear of aging to a proactive approach that embraces healthy lifestyles and prioritizes physical and mental health at every stage of life. They are taking steps to prevent or delay age-related health issues and enhance their quality of life. Learn how our solutions can help support healthy aging from within. 

A Generational Focus – Gen Z and Millennials

Gen Z and Millennials are the most health-conscious generations, with a high percentage of them stating that health and wellness are their top priorities. Rather than waiting until later stages of life to address health concerns, younger consumers are taking charge of their well-being now. This shift reflects a broader cultural trend towards proactive self-care and a desire to optimize health at every stage of life.

These younger generations are rewriting the playbook on aging by prioritizing their health in a variety of ways. From physical activity, mindful eating, and mental wellness to challenging beauty standards and embracing self-love, they aim not just to prolong life but to enhance its quality, ensuring they grow older with vitality and resilience. 

Key Aging Factors for Consumers – Physical Health, Emotional Wellbeing, and Cognitive Clarity

Physical health, emotional wellbeing, and cognitive clarity are the main aspects of healthy aging that consumers care about. Consumers are understanding the positive impact nourishing both physical and mental health can have on quality of life and longevity. These areas of focus are multi-faceted and consumers are adopting holistic approaches to fully support their overall well-being through every step of life’s journey.

In Innova’s Trends Insider, Gen Z, Millennials, and Gen X consumers all cited staying physically active as the most important aspect of healthy aging.* Almost half of Americans say they are currently trying to lose weight - a major motivation for incorporating physical exercise into daily habits and routines. Other motivations for incorporating physical exercise into daily life include stress reduction, supporting heart health, maintaining/building muscle, and increasing overall fitness levels.*

In addition to physical health, consumers across all age groups are recognizing the vital importance of prioritizing mental health and emotional wellbeing. From Gen Z to Boomers, there’s a growing understanding that mental/emotional wellbeing is just as crucial as physical health. Activities like meditation and yoga can support relaxation and stress reduction while focusing on setting boundaries, creating work-life balance, and even seeking therapy can be proactive steps towards emotional wellness.

Although not as strong of a focus among younger generations, a key part of healthy aging for older generations is cognitive clarity and overall brain function. Things like physical exercise, incorporating healthy foods into the diet, staying connected socially and managing stress can all have a positive impact on an individual’s cognitive abilities. 

Why Nutrition Matters for Healthy Aging

Nutrition is a vital component of healthy aging, as it helps the body cope with the changes that occur with age, such as muscle loss, bone density reduction, and metabolism slowdown. In Glanbia Nutritional’s Health and Wellness Survey, around 56% of consumers stated they are trying to reduce the amount of sugar and increase the amount of protein in their diet. Consumers are also looking to add functional benefits to their food and beverages through quality supplementation of proteins, vitamins, minerals, bioactives, and adaptogens.* 

Glanbia Nutritionals’ Solutions to Support Healthy Aging

Regardless of age or gender, nutrition is a huge part of any healthy aging journey and Glanbia Nutritionals has a portfolio packed with ingredients to support healthy aging from within. Encouraging increased vitality, resilience, and overall well-being at every stage of life, Glanbia Nutritionals is the ideal partner for high-quality, scientific product formulation and ingredient solutions. 

Interested in learning more? Check out our on-demand webinar, Ageless Vitality: Discover How to Support Consumers on their Quest for Long-Term Health.

*Sources cited here.