Introducing... The Digital Optimisation Series

Thank you for reading The Digital Optimisation. This is where I share monthly stories of the strategies used to improve the digital process for clients that turn more website visitors into qualified leads.

Want to stay informed?

Subscribe to @CariaWatt and let me know what you want to read about next month using #DigitalOptimisation in the comments below. Now let's begin…

A friend who owns a successful business called to ask me questions about digital. His team believes that digital is only the technical aspect of their business. This made me think about what digital means for small to medium business leaders, and how we’ve become so focused on customers, and less-focused on educating ourselves and our teams. 

Studies show that people investigate by using Google search engine more than learning from reading educational books or literature. Our attention has become blurred with a flood of information on the internet. Big concepts like strategy, digital marketing and search engine optimisation (SEO) have become increasingly complicated, with an overflow of internet mis-information.

Information overload often results in ‘analysis paralysis’ where you’re not sure how to implement a digital strategy or know which part you need to focus on first. But here’s the thing, getting your business digital ready (or digital savvy) may mean taking different steps, depending on the nature of your business, products and/or services.

Which brings me to the reason why I have started this new monthly series on LinkedIn. My aim of The Digital Optimisation series is to cut through the noise of overwhelm, and give you some profit-making steps that actually work, to increase leads and ultimately sales.

I will cover a variety of concepts based on the following:

a) It brings in results - positive or negative. I will share the good and the things that don’t work very well. This means you can evaluate what to implement or leave out.

b.) There is always a lesson you can use that covers the following:

1. The problem.
2. The plan.
3. The solution including an analysis of what worked, or didn’t go so well.
4. How you can use this for your business.

Giving you this information will help you determine the pros and cons of digital and whether you want to grow your business.

Are you Interested?

Let me know any digital marketing or website questions you want me to answer in this #DigitalOptimisation series. Please share your thoughts on how 2020 has impacted your business. What are you incorporating in your business to be more digital focused? When you share your thoughts we all learn and I thank you for doing this. The more we help each other the more we can empower one another. 

Want to improve your SEO?

I have successfully built and launched websites that rank higher than their competitors on page 1 of Google, after 30 days of the site launch. I've learned how to implement SEO through working alongside large digital marketing departments. I'm here to help you and your business rank higher on search, at an affordable price.

>> Click here to book a meeting

Want to be a good friend? 

Help me spread this series by sharing this LinkedIn article with a colleague or a friend. Just forward this article using the 'share' button below. Thank you for doing this, I really appreciate it! 

Please Note: Use the hashtag #DigitalOptimisation in your comments below to automatically enter and win a FREE website search optimisation audit. 

Curious about digital and how it can affect the traffic on your website? Subscribe to my email @CariaWatt and join me next month where I’ll cover it plus so much more about #DigitalOptimisation.

About the author

Caria Watt is the director and digital strategist at CariaWatt.com based in Sydney. She helps small to medium businesses take the profit-making steps through digital solutions, that turn more website visitors into customers. 

For more digital and social media strategies tune into #CariaCares - Digital Strategist podcast. You can listen (and rate it) on iTunes, Spotify, Tunein, Stitcher or Google Podcasts.

#digitaloptimisation #digitalmarketing #business #innovation #technology #website #smbs