Insights & Updates - February Edition
Office Activities
New Team Members
Introducing our newest team member, Andrew Wilcox, MBA , who joins us as the Director of Strategic Partnerships for the Giving Industry. Originally from the Midwest, Andrew brings great knowledge and experience from the nonprofit technology space and a fresh perspective to our team. Having recently relocated to Miami, we are excited to see the new ideas and insights he brings. Welcome, Andrew!
Valentine's Day Fun
The team had a lovely Valentine’s Day in the office this February 14th, celebrating with some homemade pink M&M cookies made by Allison Medina !
Conferences & Events
Running USA 2024
The 2024 Running USA Conference presented by haku was a huge success! The haku team was honored to attend and sponsor such an amazing event! With great networking opportunities, insightful sessions, morning runs, and more, we had a blast. We can’t wait for 2025!
Peer-to-Peer Professional Forum
We had the amazing opportunity to sponsor and attend the P2P Professional Forum Conference in Philadelphia! The team enjoyed the chance to connect with nonprofits and share insights on how haku can help with increasing fundraising revenue, maximizing resources, and reducing operational expenses.
Our very own CSO, Jaclyn L. also enjoyed introducing Ryan Hammond, MBA for a mission moment on channeling sports passion for good!
Partner Support
U.S. Olympic Team Trials
We were thrilled to support the registration process for both trial athletes and volunteers for the U.S. Olympic Team Trials. Some of the haku team even had the chance to attend the trials in downtown Orlando, Florida! It was incredible to see all of the talent!
New Tech and Features
Increase Auction Reach and Engagement
This update boosts your auction's visibility and engages participants more deeply by recommending events tailored to their interests, leading to higher bidder engagement. The introduction of exclusive access to hidden auction items via unique links makes the bidding process more personalized and satisfying and allows you to engage your most passionate supporters. Plus, the new feature allows organizations to add their logos to auction details which strengthens brand identity, creating a more unified and engaging experience for everyone involved.
Enhance Donor Engagement with Customizable Donation Forms
Our updated donation forms now offer unparalleled customization, allowing nonprofits to tailor the imagery and messaging alongside their donation appeals. This feature ensures organizations can create compelling narratives that resonate with donors, significantly boosting conversion rates. Additionally, these customizable forms can be seamlessly integrated into websites created with our site builder, ensuring a cohesive user experience that encourages generosity and supports your fundraising goals.
Boost Fundraising with New Donation Opportunities
Now, during ticket purchases, buyers have the option to donate, merging the convenience of support with the excitement of event participation. This feature opens up a new channel for fundraising, making it easier for supporters to contribute to your cause in a seamless transaction.
Tailor Your Communications with Advanced Segmentation in Email Automations
Elevate your outreach with the ability to target your email automations more precisely. By selecting specific audience segments for your drip campaigns, you can ensure more relevant and engaging communication at scale, enhancing the effectiveness of your automations.
Foster Member Engagement Through Social Referrals
Our latest features make it easier to track and stimulate referrals among members. With the inclusion of social share options in membership confirmation emails and a referral dashboard, managing and encouraging member referrals has never been simpler, driving engagement and growth.
March Loading ⏳…
Coming up in March we have a month full of partner support & more! Kicking it off with the Napa Valley Marathon, Erlanger Chattanooga Marathon, Chevron Houston Marathon RFAR Program workshop, launch of the 2025 Los Angeles Marathon registration, Yuengling Shamrock Marathon, and the Bank of America Shamrock Shuffle; our team has a lot to look forward to! Stay tuned for more haku updates and insights!