Insights & Updates - April Edition
Office Activities
New Team Members
Introducing Alexa Chaviano , our new Customer Experience Manager! We're thrilled to welcome her aboard and eager to see the positive impact she'll make on our team! We are excited for the new ideas and perspectives she brings to the table!
haku Run Club Continues
Our haku Run Club continued to thrive this month with our regular weekly runs. Last week, we were pumped to join and cheer each other on at the Lexus Corporate Run. It was rewarding to see the hard work pay off as our team members achieved some fantastic times!
Partner Support
Publix Savannah Women’s Half Marathon & 5K
We had the pleasure of celebrating the 10th year of the Savannah Women's Half & 5K this year! With over 2,500 participants, Maria Llerena and Melissa Marrero had a great time supporting this awesome event. This year, we introduced the dynamic bib assignment functionality for bib pickup, which helped expedite the check-in process and provide a smoother packet pickup experience.
Vienna City Marathon
The Vienna City Marathon took place on April 20-21, with courses running through the beautiful city of Vienna, Austria. This race weekend had many distance options including Marathon, Half Marathon, Relay Marathon, 5K or kids races. They have one of the biggest relay races we’ve ever seen with well over 2,000 relay teams. This was an epic event you did not want to miss!
Big Sur Marathon
This year the Big Sur Marathon was like no other! There was a landslide on the Bixby Bridge part of the course, which meant that the course had to be rerouted in order to host the event. Regardless of these obstacles, participants were still able to run and experience the spectacular scenery along the course! Another exciting highlight of this race is that participants who complete both the Boston Marathon and the Big Sur Marathon have the opportunity to earn an additional medal!
Oklahoma City Memorial Marathon
Jose Escobar , Brynne Kelly , and Olivia Thaler attended the Oklahoma City Memorial Marathon, which is the Oklahoma City National Memorial & Museum’s biggest fundraiser. This race is a tribute to those who were killed, those who survived and those changed forever by the 1995 bombing in Oklahoma City. haku was on site to support bib pickup and check-in for over 22,000 participants. We’re honored to be trusted with such a special event and look forward to supporting the event again in 2025.
Lexus Corporate Run
The team had a wonderful time both participating in and supporting the 2024 Lexus Corporate Run! With a great event turnout, this race was one for the books. It was a blast to support such an iconic event right here in our Miami homebase! We can't wait for next year!
New Tech and Features
Integrated Seamless Payment Solutions
We're excited to introduce a new payment method, "Link," seamlessly integrating Stripe’s Quick Checkout functionality directly into our registration or product purchase process. Now, when participants register for an event or make a purchase, they can effortlessly select the "Link" option for payment, streamlining the entire experience.
Enhanced Filtering
Organizers now have the ability to filter insights by "Results" status, distinguishing between participants who have completed or not completed specific events. This feature enables targeted post-event communication and facilitates precise audience segmentation.
The "Lifetime Value" filter within Insights has been upgraded to include a date range specification option. This enhancement empowers administrators to conduct more accurate analyses of community members' spending behaviors over defined periods. They can now target audience segments based on any type of spending within specific time ranges.
Improved Engagement and Efficiency
In our continuous effort to enhance social conversion tracking, we're excited to announce the addition of TikTok, LinkedIn, and Snapchat Pixels to our event settings. This empowers our customers with a wider array of tracking options, further optimizing their ability to monitor and analyze social engagement effectively.
Lastly, we're thrilled to announce a streamlined feature on fundraising account dashboards: the addition of a 'Create/Join a Team' button. This update simplifies the process for fundraisers, making it even easier to join or create a team directly from their dashboard. By improving user experience and facilitating team collaboration, this enhancement aims to maximize fundraising potential and drive greater success for our users.
May Loading ⏳...
The month of May is looking promising with events like haku's Forward 2024 Conference, the Release Recovery Gala, Ogden Marathon, Historic Half, Eagles Autism Challenge, and much more! Stay subscribed to stay in the loop with the latest news and insights. See you next month!