Inbox Invasion: The Rise of ChatGPT Apollo-Driven Cold Emails in B2B! Ya Chickens 🐔

You & your data? That's the chicken. For anyone hungry with $99 and a credit card: get ready to set it and forget it.

Cold emailing, once seen as a shot in the dark, has transformed into a laser-focused strategy, thanks to platforms like Apollo.io & Instantly.ai . If you're not leveraging cold email at scale, you're missing out on a goldmine of opportunities. Here's how, why and what you should be doing.

1. The Power of Apollo & Instantly in Cold Emailing

Apollo & Instantly have democratized data access, allowing businesses to target their ideal contacts with precision. For just $99 a month, you can access AND EMAIL up to 10,000 B2B contacts across multiple email accounts in long tail follow-up sequences. You can even drill down to the tiniest details, like the company's headcount, revenue, location, and whether they're currently hiring.

A wealth of information that was once impossible to source is now free-range (I'm sorry, I had to). But the magic doesn't stop there. Apollo's "Plays" feature lets you set up event and news-triggered circumstances. For instance, I have a Play that automatically sends out a congratulatory email sequence to the Sales & Marketing Department heads of sustainable CPG companies (my ideal client profile) when they secure funding. Those juicy prospects just keep rolling in, passively!

2. Quality Over Quantity

We've all been there - receiving a cold email that feels as generic as a canned soup label. The immediate reaction? Delete. With platforms like Apollo, combined with the power of ChatGPT, you can craft cold emails with personalized CTAs that truly resonate. And if you want to take it up a notch, platforms like Loom can help you create show-stopping engagement.

3. Elevate Your Cold Email Game

A/B testing? Try A-C testing when you're dealing with large lists. By testing different versions of your emails, you can pinpoint what truly resonates with your audience. Take inspiration from email legends like Bryan Kreuzberger & Steli Efti, and use ChatGPT to craft compelling messages. Remember, this isn't rocket science; it just requires dedication and time.

4. Do it Internally or Beware of Overpriced Services

I suggest doing this internally. Building institutional knowledge on how to generate leads for your business is imperative. However, if you don't have time or don't want to spend months learning email marketing, find fair partners you'd want to work with long-term. Some companies are charging an arm and a wing (get it?!) - think $3,500 for sending 1,000 emails a month with a 6-month commitment!

If you're considering outsourcing, choose a partner who offers value, and is in it for the long haul. Remember, quality service doesn't have to break the bank.

5. Ready to Jumpstart Your Cold Emailing Strategy?

Remember, in the world of cold emailing, it's all about marinating your strategy and then turning up the heat. Jump over to Apollo or Instantly and let's get that kitchen fired up.

If you're feeling a bit like a sous-chef and need a head chef to guide the recipe, or simply want a seasoned partner to spice things up, give me a shout here.

Until next time, keep those prospects sizzling and your email sequences spicy!

Ya 🐔s