5 Best SEO Practices For Small Bizz

At least 70% of marketers agree that SEO marketing is more effective than pay-per-click over the long term. The reason for this is that when it comes to SEO in digital marketing, it focuses on written content that provides the audience with insights and value. By doing this, content marketing will improve brand awareness, and your organic earned keywords over time. For these reasons, businesses look for an SEO company in Australia to help them out.

In addition to that, Google matches the users to content that will most likely help answer their questions. That's why marketers make use of SEO. It helps websites rank higher in search engines and thus bring better marketing results (and more customers). With more than 200 factors that help evaluate and rank a website, SEO content writing is the best way to make any web page rank higher.

If you need help with this, here are some insights to help you with your SEO content writing:

1) Think of Your Audience

This is one of the most important SEO writing tips. Although it seems simple, most marketers and writers fail to get this right. There are many companies with content that fail to attract the interest of their target audience. That's why when writing SEO content, make sure that it appeals to your intended audience. You don't have to focus too much on your product or service. You can also write about industry-related topics. Thus, it's not just about being SEO-friendly, but you also need to ensure that it's interesting and informative. If you are struggling with this, an SEO company in Australia can help you out.

2) Create Impressive Headlines

This SEO writing tip should be applied along with the tip mentioned above. By using a concise amount of text, you need to pack a punch to your readers instantly. If you have headlines that are captivating and clear, this will make it easier for your audience to read. Aside from that, make sure that it is also rich with relevant keywords. For meta descriptions, remember to make them engaging to read. Also, make sure that your title and meta description are written well since they will be the ones that'll show up on the search results.

3) Use Relevant Keywords

This is probably one of the most crucial parts of SEO content writing. You need to conduct keyword research effectively to get relevant keywords for your article. These keywords will then be scattered all over your content. Through this, search engines will know what your article is all about. But, a point to remember is not to use too many keywords. Aside from becoming a turn off for your readers (or read like a robot created the copy), it can also result in search engine penalties. That's why an SEO company in Australia will recommend not doing keyword stuffing. Instead, they'll ask you to use keywords sparingly and strategically.

4) Encourage Natural Link Building

An important ranking for SEO content writing is link building. Through this, you'll be using your own links to your articles or websites. In this way, if another site picks your article, it can still be linked to your website. Other ways you can make use of link building is content such as infographics and videos. You can add an embed code on your website, which will promote content sharing. So, create content and incorporate link building to increase share ability and chances of other websites that will link to it.

5) Keep Track of the Content Activity

After you have made your content SEO-friendly, it does not mean that your responsibility as a marketer stops there. You should also make sure to monitor it. One way you can do this is through Google Analytics. You can keep track of bounce rates and visitor traffic. You'll get an idea of the amount of user interaction that your website is getting because of your content. For instance, if you see an increase in the average time spent on your page, this means that your content was relevant. So, make sure to look at the metrics to know which content pieces are well-liked. It will help you understand what type of content works best, which you can then replicate in the future. 

There are many other SEO practices that you can use for your writing aside from those mentioned. If you want to make sure that your content is effective, you can get the help of an SEO professional. Low Cost SEO is an SEO company in Australia that provides some of the best services for its clients. We can help you improve your rankings on search engines with our skilled SEO content writing services and more. Enlist our help today!