Zift Solutions’ Post

Check out these marketing trends on the horizon shared by Chris Wood in his latest piece, 2024 Predictions: Data and AI on marketers’ minds. Key shifts to pay attention to include enhanced #AIgovernance, improved #datamanagement, and a move towards #geographicdata for targeted campaigns. Take a look at the full article for a deep dive into the future of #marketing via @MarTech: https://lnkd.in/eEjHr5nD #DataStrategies #2024trends

Unlock the future of marketing and creative with insights from Cella's consulting experts, David Iscove and Sue Wolski! The digital revolution has reshaped how businesses connect with customers, making data a key asset for marketers. In a world where 80% of consumers prefer personalized experiences, AI emerges as a game-changer, providing in-depth insights and driving engagement. Marketers and creatives, it's time to embrace AI's potential to stay ahead in the dynamic digital landscape. Dive into the full article to discover the strategies shaping the future today! #DigitalMarketing #AIInnovation #CellaExperts

Unlock the future of marketing and creative with insights from Cella's consulting experts, David Iscove and Sue Wolski! The digital revolution has reshaped how businesses connect with customers, making data a key asset for marketers. In a world where 80% of consumers prefer personalized experiences, AI emerges as a game-changer, providing in-depth insights and driving engagement. Marketers and creatives, it's time to embrace AI's potential to stay ahead in the dynamic digital landscape. Dive into the full article to discover the strategies shaping the future today! #DigitalMarketing #AIInnovation #CellaExperts

Perplexity just pushed their new Pages feature out, which lets you build relevant articles insanely fast. Interesting, and as always with Perplexity, very well sourced. Here's my first page: https://lnkd.in/gHYg2wK3 #marketing #perplexity #ai

The future of marketing is cookieless! 🤯 Third-party cookies are going away, but that doesn't mean you have to give up on measurement. This article from Think with Google discusses how to build a strong foundation with first-party data to drive business growth in a privacy-first environment. Here are the key takeaways: 👑 First-party data is king. Make sure you have a plan to collect and use data from your own website and customers. Respect your customer data and use it responsibly as a value exchange. 🕸 Tag your site properly. This will allow you to collect valuable data about how people interact with your brand. Google Tag Manager is a future-proof privacy-centric solution. 🤖 AI is your friend. AI can help you make sense of your data and identify patterns that you might miss on your own. Predictive AI has been around for a while and leverages reliable machine learning models with high accuracy. This is not as novel as Gen AI, and doesn't have the same risks. By following these tips, you can stay ahead of the curve and continue to grow your business in a cookieless world. What are your thoughts on the future of marketing measurement? #marketing #cookieless #data #AI

Exciting advancements in AI research are paving the way for large multimodal models (LMMs), combining text, images, and more for enhanced capabilities. From assisting the visually impaired to revolutionizing industries like healthcare and e-commerce, the potential of multimodal AI is vast. With the ability to process diverse data types, LMMs offer a more human-like approach to problem-solving and decision-making. As this technology continues to evolve, the possibilities for innovation and transformation are endless. #MultimodalAI #LMMs #AI #Innovation #Technology #ArtificialIntelligence https://lnkd.in/gxUbq2tE

Unlock the future of marketing and creative with insights from Cella's consulting experts, David Iscove and Sue Wolski! The digital revolution has reshaped how businesses connect with customers, making data a key asset for marketers. In a world where 80% of consumers prefer personalized experiences, AI emerges as a game-changer, providing in-depth insights and driving engagement. Marketers and creatives, it's time to embrace AI's potential to stay ahead in the dynamic digital landscape. Dive into the full article to discover the strategies shaping the future today! #DigitalMarketing #AIInnovation #CellaExperts

Unlock the future of marketing and creative with insights from Cella's consulting experts, David Iscove and Sue Wolski! The digital revolution has reshaped how businesses connect with customers, making data a key asset for marketers. In a world where 80% of consumers prefer personalized experiences, AI emerges as a game-changer, providing in-depth insights and driving engagement. Marketers and creatives, it's time to embrace AI's potential to stay ahead in the dynamic digital landscape. Dive into the full article to discover the strategies shaping the future today! #DigitalMarketing #AIInnovation #CellaExperts

Unlock the future of marketing and creative with insights from Cella's consulting experts, David Iscove and Sue Wolski! The digital revolution has reshaped how businesses connect with customers, making data a key asset for marketers. In a world where 80% of consumers prefer personalized experiences, AI emerges as a game-changer, providing in-depth insights and driving engagement. Marketers and creatives, it's time to embrace AI's potential to stay ahead in the dynamic digital landscape. Dive into the full article to discover the strategies shaping the future today! #DigitalMarketing #AIInnovation #CellaExperts

Unlock the future of marketing and creative with insights from Cella's consulting experts, David Iscove and Sue Wolski! The digital revolution has reshaped how businesses connect with customers, making data a key asset for marketers. In a world where 80% of consumers prefer personalized experiences, AI emerges as a game-changer, providing in-depth insights and driving engagement. Marketers and creatives, it's time to embrace AI's potential to stay ahead in the dynamic digital landscape. Dive into the full article to discover the strategies shaping the future today! #DigitalMarketing #AIInnovation #CellaExperts