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This is such an interesting article! Michael Eslamboli discusses five predictions for digital marketing in 2023. These predictions encompass the increased use of AI and automation in innovative ways, a resurgence of contextual advertising and direct data collection, a rise in utilizing visual search and AR/VR technology, a focus on long-term partnerships with influencers and authentic content, and a shift towards integrated marketing strategies. These trends pose both challenges and opportunities for marketers, emphasizing the importance of staying adaptable, informed, and aligned with brand values. Article: https://lnkd.in/guQATw8f #marketing #predictions Fernando R. Jiménez #UTEP

From Mass Marketing to Personalization: How Brands are Adapting to Changing Consumer Expectations From Mass Marketing to Personalization: How Brands are Adapting to Changing Consumer Expectations Introduction: In today’s fast-paced digital world, consumers are bombarded with an overwhelming amount of advertisements and marketing messages. Traditional mass marketing techniques, which involve targeting a broad audience with a generic message, are no longer as effective as they once were. Consumers […] https://lnkd.in/ghXedMtU

From Mass Marketing to Personalization: How Brands are Adapting to Changing Consumer Expectations From Mass Marketing to Personalization: How Brands are Adapting to Changing Consumer Expectations Introduction: In today’s fast-paced digital world, consumers are bombarded with an overwhelming amount of advertisements and marketing messages. Traditional mass marketing techniques, which involve targeting a broad audience with a generic message, are no longer as effective as they once were. Consumers […] https://lnkd.in/gFGmzrzm

From Mass Marketing to Personalization: How Brands are Adapting to Changing Consumer Expectations From Mass Marketing to Personalization: How Brands are Adapting to Changing Consumer Expectations Introduction: In today’s fast-paced digital world, consumers are bombarded with an overwhelming amount of advertisements and marketing messages. Traditional mass marketing techniques, which involve targeting a broad audience with a generic message, are no longer as effective as they once were. Consumers […] https://lnkd.in/gFGmzrzm

Things to think about when combatting signal loss and developing an (alternative) first party data strategy: AI, offline data, contextual targeting... "It is time for marketers to find solutions to signal loss and embrace the new era of digital prospecting." #datastrategy #firstpartydata #advertising

🎯 Hyper-personalize or go home! Master the art of creating content that resonates on a personal level with #HyperPersonalization in #SocialMediaMarketing. Boost conversions & and foster loyalty like Netflix & and Spotify. 🔗 Dive in for top strategies & success stories: https://lnkd.in/gz3HRhr7 #AIInMarketing #customerengagement

Unlock the Power of Hyper-Personalization in Social Media Marketing Discover the secret to skyrocketing customer engagement and loyalty! 🚀 #HyperPersonalization is transforming #SocialMediaMarketing by tailoring content to every individual customer's needs. Dive into our latest article where we explore the cutting-edge strategies behind AI-powered audience segmentation and targeted content creation. Learn how brands like Netflix, Starbucks, and Spotify are leading the charge with personalized experiences that drive conversions and build lasting relationships. 🌟 Don't miss out on the insights that could redefine your marketing approach and elevate your brand! #BrandLoyalty #AIPoweredMarketing #PersonalizationSuccess Read More: https://lnkd.in/g74fWDYU

Looking to revamp your marketing funnel in 2024? Our Founder & CEO Natalie Nathanson recommends always looking at your targeting and messaging in unison. This avoids a jarring disconnect between a marketing campaign and the target persona. Read more from Natalie and other marketing experts on Forbes: https://hubs.li/Q02f5Wfd0 #MarketingAgency #B2BMarketingAgency #B2BMarketing #Targeting #Messaging

so many great actionable insights in this article!

Stop the drain on time, money, and results and opt for a robust performance marketing plan. Design your strategy in five steps to achieve precise audience targeting, channel optimization, and campaign fine-tuning effortlessly. Learn more about these essential steps here: https://hubs.la/Q029wPRC0 #ConnectedTV #CTV #PerformanceMarketing #AdTech