I find quite it shocking that brands of all sizes neglect the best social media platform (in my opinion). Every brand has without fail at least an Instagram, TikTok or both, but you’d be hard pressed to find those with a Youtube channel, let alone an active one. I’ve never really understood this, since there’s a reason Youtube has been standing strong for 20 years and showing no signs of slowing down. There are a number of reasons I think it’s superior to the other platforms but it mainly boils down to its superior community building and ability to build that connection between audience and brand. Nowhere else on the internet would millions of people sit down to watch a single video lasting anywhere from 10-min all the way up to 4 hours. The culture of the platform permits brands and creators to expand and not rush the video which in turn strengthens the relationship between the two. Think of it this way: no one excitedly waits for their favourite creator’s next Instagram post but they absolutely do on Youtube and that is the norm. Great YouTube channels are like shows on Netflix. In my opinion, creators with YouTube-based audiences are far more successful at mobilising their audience with far higher conversion rates. Is it possible to have loyal fans using only one of the short-form platforms, like Instagram? Of course. However, Youtube not only rewards their creators far better than the others, as the barriers to earning ad revenue are the lowest among all of the platforms, but in my opinion, YouTubers tend to have the longest social media lifespans out of all the platforms, due to the robustness of the relationship between them and their audience. If you think your brand’s content wouldn’t work on Youtube, I truly think that couldn’t be further from the truth. Instead of talking about your product, talk about the challenges, obstacles, and lessons you learnt along the way to getting your business to where it is now. What would you tell yourself to do differently if you had to start again? This is what people want to know. There’s a million different videos that you could make about your brand, product or even yourself as an employee or founder of your company. If you want help getting started with your Youtube channel, drop me a message.
Zain Riza’s Post
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Despite having hundreds or millions of followers, brands often have a limited reach on Instagram. On the other hand, creators with smaller figures reach millions and go viral every day. That’s the magic of a creative mindset to succeed. Read more on how brands can adopt the creative mindset to grow on Instagram. . . . #brandmindset #creatormindset #socialmediamarketing #contentmarketing #influencermarketing #digitalmarketing #socialmediaexpert #creativestratgy #brandgrowth #socialmediaengagement #digitalagency #3dotsdigital #growyourbrand #engageyouraudience #bevaluablenotpushy #studyyourindustry #givebeforeyoutake #buildrelationships #establishcredibility #bepatient #ditchthebrandmindset
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"Reel Impact: Unleashing the Power of Instagram Reels in SMM 🚀🎥" Hey LinkedIn tribe! 🌐✨ Today, let's dive into the world of Instagram Reels and why they are the secret sauce for Social Media Marketing success. 🚀 Short-form Brilliance 🎬: In a world of short attention spans, Reels shine. These bite-sized videos are perfect for capturing your audience's attention in the blink of an eye. Get creative, get concise, and leave a lasting impression. Boosting Visibility 🔍: The Instagram algorithm loves Reels, and so does your reach! Leverage the power of these short videos to boost your content visibility. They appear on the Explore page, increasing the chances of your brand being discovered by a broader audience. Authenticity Rules 💙: Reels are a playground for authenticity. Showcasing the human side of your brand, sharing behind-the-scenes moments, or featuring real customer testimonials - these short videos let you connect with your audience on a personal level. Entertainment is Key 🎉: Reels are not just about information; they are about entertainment. Use music, add effects, and bring a touch of humor. When you entertain, you engage, and engaged audiences are more likely to convert into loyal followers or customers. Trends and Challenges 🕺💃: Jump on the latest trends and challenges with Reels. It's a fantastic way to show that your brand is current, relatable, and part of the social conversation. Plus, participating in challenges can boost your visibility through trending hashtags. Ready to elevate your SMM game with Reels? 🚀 Share your Reel success stories or your favorite Reels from other brands in the comments below. Let's inspire and level up our content game together! 📲💬 #SMM #ReelsRevolution #DigitalMarketingMagic
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Instagram Marketers: this one's for you! Here's the latest scoop straight from IG's recent creator event in New York: 👀 Instagram CEO Adam Mosseri shared some valuable insights, and Kaya Yurieff from The Information reported on a revealing slide. The major talking point around this slide has been the statement IG made about Reels longer than 90 seconds hurting your reach. So, in the future - stop posting Reels longer than 90 seconds for the algorithm's sake.🛑 Given the extremely short attention spans on social media nowadays, we aim to keep Reels under 60 seconds to maximise engagement—unless you’re confident you can hold your audience's attention to the very last second. Here’s what else you need to know: Tips to Boost Your Reach: ✅ Drive authentic engagement ✅ Post when your audience is online ✅ Upload high-resolution content ✅ Synchronise posts across platforms What to Avoid: ❌ Engagement bait (spammy tactics) ❌ Videos with third-party watermarks ❌ Low-quality content ❌ Unoriginal content This update has sparked lots of discussions. What are your thoughts on the recent statements? All credits in the comments⬇️
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Ready to level up your Instagram game and connect with more followers? 🚀 📈 Consistency is Key: Instagram's algorithm rewards consistent posting. When you regularly share content, you increase your visibility in your followers' feeds, keeping your profile fresh in their minds. This consistency encourages them to engage with your content, leading to increased reach. 🔍 Expanding Your Reach: More posts mean more opportunities for your content to be discovered. By posting frequently, you increase the chances of appearing on the Explore page, attracting users who don't follow you yet but might become interested in your content. 🌟 Content Variety: Posting multiple times a week allows you to diversify your content. You can showcase different aspects of your life, business, or brand, catering to a wider audience's interests. Variety keeps your content engaging and encourages followers to stay tuned for what's next. 👍 Engagement Boost: Frequent posting encourages more interactions such as likes, comments, and shares. Instagram values engagement, and when your posts receive higher interaction rates, the algorithm is more likely to favor your content, showing it to a broader audience. 🧠 Staying Top-of-Mind: In a crowded platform like Instagram, it's easy for users to forget about accounts they don't see regularly. Posting 3-5 times a week helps you stay top-of-mind with your existing followers and makes your profile more discoverable to potential new followers. 🕒 Follower Expectations: Consistent posting sets expectations for your audience. When they know you post regularly, they are more likely to check your profile regularly, increasing the chances of organic growth. 🌱🌟 In a nutshell, posting on Instagram 3-5 times a week is like planting little seeds of growth. It tickles the algorithm, charms your audience, and ensures you're always on their radar, both current and potential followers alike. #beesandhoney #marketing #consistency #audience #growth #smallbusiness #promoteyourbusiness #startupgrind #thinkbigger #ecommerce #femaleceos #videomarketingtips #standoutfromtherest #yycentrepreneur #socialmediamanagerlife
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Common social media misconception: "All social media platforms are the same." Each social media platform is very different. What goes viral on TikTok might flop on Instagram. What has a lot of engagement on Facebook could be your least performative post on LinkedIn. You could have multiple accounts on one platform, and what works for one account might not work for the other. As a Content Strategist, I manage several social media accounts over multiple platforms. Something I've learned is that each account and each platform is unique. And I honestly love it. I get to be creative constantly, which also means continuously experimenting with new post ideas. Sometimes, things perform really well, and other times...not so much. But both of those are a win! An experiment is just that. It's trying something new. I either learn to continue posting that content, or I learn that I need to come up with another idea. My encouragement to all the SMMs out there: keep experimenting. Every platform is different. Try something different and new and fun. Take risks! #socialmediamanager #socialmediacontent #misconceptions
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Check out our latest article on Grit Daily News that dives into the crucial role of social media in amplifying your YouTube channel's growth. In today's digital age, social media is indispensable for both individuals and businesses alike. It's a powerful marketing arsenal for brands and a strategic platform for creators to widen their audience and boost their YouTube subscriber numbers. If you're an aspiring YouTube creator or a brand strategizing on YouTube's potential, understanding the art of leveraging your social media presence is key to attracting and maintaining a strong subscriber base. Find out how to expand your digital footprint and skyrocket your YouTube subscribers in this article. https://lnkd.in/eXexNxs7 . . . #YouTubeGrowth #SocialMediaStrategy #YouTubeCreators #GrowYourChannel #ContentCreation #DigitalMarketing #CreatorCommunity #VideoMarketing #SocialMediaTips #OnlinePresence #SubscriberGrowth #InfluencerStrategy #MediaMarketing #BrandBuilding #ContentStrategy #EngagementTips #ViralContent
The Role of Social Media in Growing Your YouTube Subscriber Base: Best Practices and Tips
https://gritdaily.com
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🌟 Informative Post 🌟 Are you looking to up your Instagram marketing game? 📱 With over a billion users, Instagram is a powerhouse platform for businesses to showcase their brand and connect with their audience. Here are some tips to help you make the most out of your Instagram marketing efforts: 1️⃣ Define Your Strategy: Before diving in, establish clear goals and a well-defined strategy for your Instagram marketing. Understand your target audience, brand voice, and the type of content that resonates with your followers. 2️⃣ Content is Key: Quality content is crucial on Instagram. Whether it's eye-catching photos, engaging videos, or creative stories, make sure your content is visually appealing and aligns with your brand identity. 3️⃣ Consistency is Key: Posting consistently is key to maintaining your presence on Instagram. Create a content calendar and plan your posts ahead of time to ensure a steady flow of content for your followers. 4️⃣ Engage with Your Audience: Social media is all about building relationships. Take the time to engage with your followers by responding to comments, liking their posts, and participating in conversations within your community. 5️⃣ Utilize Hashtags: Hashtags are a powerful tool to increase discoverability on Instagram. Research relevant hashtags within your niche and incorporate them strategically into your posts to reach a wider audience. 6️⃣ Analyze and Optimize: Track your performance on Instagram using insights and analytics tools. Pay attention to what's working and what's not, and adjust your strategy accordingly to optimize your results. Remember, Instagram marketing is a journey, not a sprint. Stay patient, stay consistent, and most importantly, stay authentic to your brand. 🚀 Share your own tips and tricks for Instagram marketing in the comments below! Let's continue learning and growing together. 💡 #InstagramMarketing #SocialMediaTips #MarketingStrategy
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Despite having hundreds or millions of followers, brands often have a limited reach on Instagram. On the other hand, creators with smaller figures reach millions and go viral every day. That’s the magic of a creative mindset to succeed. Read more on how brands can adopt the creative mindset to grow on Instagram. . . . #brandmindset #creatormindset #socialmediamarketing #contentmarketing #influencermarketing #digitalmarketing #socialmediaexpert #creativestratgy #brandgrowth #socialmediaengagement #digitalagency #3dotsdigital #growyourbrand #engageyouraudience #bevaluablenotpushy #studyyourindustry #givebeforeyoutake #buildrelationships #establishcredibility #bepatient #ditchthebrandmindset
Creator mindset: Unlock your brand’s social media growth - 3 Dots Design Pvt. Ltd. | Blog
https://www.3dotsdesign.in/blog
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Co-Founder at Batch LDN
2moit's a fair point you're making mate