Yves Dalcourt’s Post

Holi... And the power of colors and vibrancy it brings to our lives. Over the years, brands have tapped into this colorful festival to showcase their creativity and connect with audiences in a unique and memorable way. From Amazon India’s delivery of festive joy to Burger King’s playful twist on food colors, brands have used Holi to highlight their offerings while staying true to the essence of the celebration. Campaigns like Dabur’s healthy twist on traditional sweets and Haier’s HaierHoliChallenge not only engage customers but also create a sense of community and shared experiences. Some brands have taken a more responsible approach, like Goldmedal Electricals, which highlighted the importance of water conservation during the festivities. Others, like Nest-In, have used the occasion to honor the resilience of individuals during challenging times. These campaigns reflect a deep understanding of Holi’s cultural significance and the joyous spirit it embodies. They demonstrate how brands can be part of the celebration while also standing for values like sustainability, health, and community support. As a marketer, I believe that festivals like Holi offer a unique opportunity to create campaigns that are not only visually stunning but also resonate with the values and emotions of the audience. It’s about striking the right balance between commercial objectives and cultural sensitivity, ensuring that the campaigns are inclusive, respectful, and add to the festive cheer. Happy Holi, everyone! 🎊 What are some of your favorite Holi campaigns by brands?

I’m going to tell you something so subtle that it’s impossible to see it during the day... Yesterday, I got together with 2 friends to do what friends do on a Saturday night when they haven’t seen each other for several days; laugh, drink beer, and repeat old jokes... And besides the fact that they are two extraordinary people and one of them has been featured in Forbes Uruguay, what caught their attention was my TAG Heuer with the The HEINEKEN Company design on it. They asked how I got Heineken on my watch, how good it looked... how it reminded them of a Heineken advertisement, and so on... And that sparked a 5-minute conversation about that beer brand... But the most interesting part was that while sitting at the bar, when we turned to the bartender, all three of us asked if they served Heineken there... Then we drank and laughed, and the night went on... But the subtle, the interesting thing about this was that from an image on my watch, the behavior of three people was altered... The Heineken brand "took over" our minds and behavior, we were influenced by a simple image on my watch... And this is the psychological power of subtleties, this is the power of getting tiny details deep inside our brains and pressing the button from there. Using smartwatches to influence behavior is as simple as it is effective, it could work for you too. Have a great day. #loyalty #marketingideas #loyaltyprograms #heineken #tagheuer

Coke bottles became golden tickets, giving an extra 5 kilos of holiday joy. 🌟🎁 #FlashBackSeries: Episode #13 Imagine this: Dubai Airport, holiday hustle, and the baggage scale tipping into the red. But fear not, because Coca-Cola just turned our baggage blues into festive hues with their Wish Upon a Coke campaign! Taking Home Happiness: Coca-Cola, the real MVP since 2013, knows how to spread cheer, especially among our South Asian squad earning their stripes in the UAE. They didn't just hand out ordinary Coke bottles; they turned them into golden tickets! Golden tickets to an extra 5 kilos of holiday happiness for over 100 lucky passengers. A literal wish come true! Results? 🌐 8M+ media impressions – Yup, they broke the internet! 💰 $320K+ PR value – Talk about a holiday bonus! 📺 1M+ YouTube views – Because spreading happiness is the new viral trend! What's your take on this creative marketing from The Coca-Cola Company? (Check out my profile to grab all the previous #12 Episodes) 🔄 Repost if you found it helpful. ----------------------------------------------------------- Follow Vinoth Kumar for creative marketing campaign insights from various BRANDS. #CocaCola #TakeHomeHappiness #UAE #CreativeCampaign #Marketing

150 YEARS OF WHATEVERKEN – HEINEKEN (LEPUB MILAN) Retrofitting Brief ------------------ Finding: Heineken is the most misspelled beer brand in the world. Consumer Problem: For the past 150 years, people have been misspelling the HEINEKEN brand, thinking it’s a German beer and calling it Hineken, Haneken, or Heneken. Some even drink it with a straw! Brand Truth: What matters to HEINEKEN is that people are having a good time with their beer, no matter how they spell it. Strategy: Turn people's mistakes into global celebrations. Consumer Goal: Make people see Heineken as a symbol of freedom celebration. Link: https://lnkd.in/gqzGefu3

#Campaign1 We'll start with Heineken. Heineken N.V. is a Dutch international brewing corporation founded in 1864 in Amsterdam by Gerard Adriaan Heineken. Heineken controls around 165 breweries in over 70 countries as of 2019. 🌍 #Heineken - 'Worlds Apart' #Campaign: Bridging Divides through Dialogue 🌍 In a world often divided by differences, Heineken's 'Worlds Apart' campaign stands as a powerful testament to the potential of open dialogue and shared experiences. This innovative campaign, launched a few years ago, remains a remarkable example of how a global brand can promote unity and understanding. 🍻 The Concept: In 'Worlds Apart,' Heineken brought together individuals with vastly different beliefs and perspectives and gave them a unique challenge. They were asked to collaborate on a project, all while unaware of each other's contrasting viewpoints. 🔑 The Key Message: The magic unfolded when participants discovered their differences, but instead of walking away, they chose to engage in thoughtful conversations. The campaign showcased that despite our varying worldviews, there's common ground we can find over a Heineken and a conversation. 💬 The Impact: This campaign beautifully exemplified how a simple beer could bring people together and create bonds that transcend differences. It urged us to look beyond our preconceived notions, initiate conversations, and ultimately, build bridges. 🌟 Why it Matters: In a world filled with division, the 'Worlds Apart' campaign sends a profound message – that understanding can begin with a conversation. It encourages us to embrace our differences, engage with empathy, and create a more inclusive and connected world. Video Source : https://lnkd.in/g-iWkGTZ credits to :https://lnkd.in/gFkMugw3 #heineken #WorldsApartCampaign #UnityInDiversity #Inspiration #sucessstories #sucessstory #digitalmarketing #youtube #openyourworld

The future is bright...

Well that's a wrap officially with Holiday 2023. With all the hype, anticipation, planning it's one of the most highly anticipated days of the year. While many brands are already working on their '23 hindsights it's hard to top the positive sentiment around the holiday. Coca-Cola added to that sentiment and then some with their clever, well executed spot for Holiday '23 dubbed Anyone Can Be Santa. The lengthy spot unfolds with Santas from all walks of life including fire fighters & even skateboarding Santas, but the real pay off on this spot is its message. Benevolence. Being Santa = being kind. Doing unselfish acts for others with nothing required in return other than a simple nod or a smile. After the midpoint of the spot the Santas all disappear only to see the message left behind with people doing nice things for other people. Sure, the red & white ties into the brand colors & there as a ton of product plugs to boot, but one thing you can't do is argue with the positive feeling you are left with after it all fades away. Simple. Well done. Nice work The Coca-Cola Company #cocacola #holiday2023 #brandmarketing #brandadvertising

Do you want to know Who We Are? We, Suntory Beverage & Food (SBF), are the ones who are Always Together with Seikatsusha. "Seikatsusha" /sei-katsu-sha/- is a Japanese origin term, that means people who live their lives, and it includes our customers, suppliers, partners, local communities, and employees.  We see a person as a "Seikatsusha," a real human being, with their own unique personality, values, and feelings, and understand them as deeply as possible to enrich their lives with our products. “To inspire the brilliance of life, by creating rich experiences for people, in harmony with nature.” This is our purpose common across the Suntory group. Who We Are is SBF’s DNA, stating how we fulfill the purpose.  This Who We Are is common across the SBF group, and it is something we have inherited for years. It defines how we think and act, and the very core of everything we do.  Deep dialogue with "Seikatsusha" is giving birth to so many new innovations, everywhere in the world. Learn more about the meaning behind Who We Are : https://bit.ly/4a0b47V #SuntoryBeverageAndFood #SBF #Suntory  #WhoWeAre #AlwaysTogetherWithSeikatsusha

What a brilliant idea. In this way, brands can position themselves authentically and at the same time make the world a better place. I give a standing ovation for this 👏🏻👏🏻 #LiveMarketing #Connectivity #BestPractice

🌅 Explored Coca-Cola Netherlands' (https://lnkd.in/gh3dCDgk) impactful ad at Institute of Management Studies (IMS) Ghaziabad - Business School, uncovering a narrative of a Muslim lady's journey during Roza. Analyzed through the 3 Act Stage Model, the video beautifully depicts the Old World, New World, Make or Break moment, leading to a shared moment at the Final Frontier of sunset. Brand Messages: 1.Break Roza with Coca-Cola, echoing a similar message conveyed by Dairy Milk as well i.e., 'Har khushi se pehele kuch meetha hojaye.' 2.Fizzy freshness endures, emphasized during the sunset scene. 3.Theme of unity, inclusivity, and shared enjoyment. Explored 3 stages of 𝐛𝐫𝐚𝐧𝐝-𝐜𝐨𝐧𝐬𝐮𝐦𝐞𝐫 𝐫𝐞𝐥𝐚𝐭𝐢𝐨𝐧𝐬𝐡𝐢𝐩𝐬: 1.𝐈𝐜𝐨𝐧𝐢𝐜 𝐫𝐞𝐥𝐚𝐭𝐢𝐨𝐧𝐬𝐡𝐢𝐩 through branded products. 2.𝐒𝐲𝐦𝐛𝐨𝐥𝐢𝐜 𝐫𝐞𝐥𝐚𝐭𝐢𝐨𝐧𝐬𝐡𝐢𝐩 in ad themes of unity and diversity. 3.𝐈𝐧𝐝𝐞𝐱𝐢𝐜𝐚𝐥 𝐑𝐞𝐥𝐚𝐭𝐢𝐨𝐧𝐬𝐡𝐢𝐩 fostering factual memory and lasting connection. An insightful session sparking curiosity in Brand Storytelling! 🚀 Expressing heartfelt gratitude to Dr Eshan Parikh, PhD, Dr. Vaishali Agarwal, Dr. Amit Bhati, and Dr. Prasoon M. Tripathi, PhD for providing us with the opportunity to gain such insightful and fascinating knowledge . Truly appreciate the enriching experience! #CocaColaAd #BrandNarratives #IMSInsights"