Yum! Brands’ Post

At a time when budgets are tight, it is more important than ever that franchise organizations align on more efficient and effective creative development methodologies to drive bottom line results. Here are my thoughts...

Not everyone knows this McDonald’s story! From setting up burger stations to opening up multiple locations, this clip from “The Founder” shows how they have been in business for over 80 years. - Mainly because of the efficient systems built around it! Everything in their kitchen had a strategic place, from the placement of workstations to the step-by-step process that goes into making a meal at the franchise. This system was then made into a playbook or a manual that new franchise outlets would use which was fairly simple to set up. “Fast food” is fast only because the systems are efficient and quick. McDonald’s was one of the first businesses to crack this. This was a few decades ago. But now, building systems has gotten easier. With the right franchising technology, businesses can build efficient systems and grow them through it!

Discover how Popeyes is taking its sizzling success global with a secret international recipe that's transforming U.S. franchises. With a strategic approach to entering 18 new countries since 2018, Popeyes treats each expansion as a learning opportunity. Learn how innovations inspired by international locations, such as upgraded kitchen equipment and back-of-house tech, are propelling the brand to new heights in the Franchise 500, blending tradition with innovation for a recipe of global triumph. https://lnkd.in/e9F8kHuk

Are you in Franchising or thinking of getting into franchising? If so, here's an excellent sit-down with JD Tulloch, the VP of Franchise Development & Technology with Rush Bowls. #rushbowls #franchising #technology #c2imaging

Read this if you're interested in: The Opposite Of A Good Idea It's 1950s... Ray was scaling his restaurant chain, McDonald’s into a nationwide franchise. Mcdonalds’ business strategy was based on scale and speed. Scaling as much as they could at a speed as fast as they could. This gameplay worked for them. It gained nationwide popularity and gained a large piece of the opportunities created by the cultural transformation happening at the time. But In-N-Out's founder Harry Snyder took the exact opposite path for In-N-Out. From the early days, In-N-Out focused on creating a few products best of their abilities. And they remained family-owned saying no to franchising, taking investor capital, or even going public. He said no to scaling for the sake of it. Instead, he chose the slow and steady path. Because, Snyder realized if they went in the direction of scale and speed, it would ruin In-N-Out's mom-and-pop vibe. Before the rapid industrialization, if you go to a restaurant or a store, you can just feel the close personal feeling with the business. You can see them in the eye. You can see genuine smiles on their faces, and the owners are there directly communicating with the customer. Though there were some dysfunctional ones, Many of the businesses out there at the time had that kind of closeness between the business and the customer. In-N-Out had that from the beginning and their leadership kept that vibe ever since. This reminds me of a quote made by the ad man, Rory Sutherland. “The opposite of a good idea is a good idea” I'm WD 💙✍️ This piece is from this week's Marketingoal Experience. Check it out on my profile. #Branding #Business #Marketing #MarketingStrategy #Brand

Over 1,500. That's the number of inquiries we've received, asking to franchise with Pepper Lunch Restaurants in the last 12 months. Many of them were capitalized. Experienced. Raving fans of the brand. And very nice people. But only 35 units were awarded in 2023. 10 units in Arizona 10 units in parts of Florida 5 units in Utah 10 units in Hawaii 35 is no small number on its own. But 4 franchise groups is low for the amount of interest we get. Why is this? Pepper Lunch has spent 30 years building a global brand that customers love and trust. We've been around long enough, opened enough stores (513, as of today), and generate enough cash flow - to be immune to hype cycles or short-term thinking. What matters more to us are: • Multiunit franchisees who see themselves as profitable stewards. And • Being here for a very long time. If you or someone you know fit this description, comment below or send me a DM.

Every franchisor's nightmare - a brand, painstakingly built over years, teetering on the edge due to controversy. McDonald's and Starbucks, two of the world's largest restaurant chains found themselves at the epicenter of a crisis as the conflict in the Middle East caused divisive rifts between their franchisees. CEOs Chris Kempczinski and Laxman Narasimhan were confronted with the challenge of maintaining brand integrity while addressing franchisees' freedom to express personal views. This situation is a stark reminder of the complex role a franchisor has to play - balancing the need for corporate compliance with freedom of speech across international locations. As a franchisor, it is paramount to have well-drafted, comprehensive franchise agreements that clearly illustrate the brand's stance on potentially controversial issues. These documents should outline not only the franchisor’s values and principles but also explicitly state the expected conduct of franchisees, especially in public statements or actions that may affect the brand’s image. It is also crucial to ensure ongoing communication between the franchisor and the franchisees. Regular communication not only helps develop mutual understanding but also provides a platform where contentious issues can be addressed openly and constructively. Finally, franchisors need to establish a crisis management plan in advance. This plan should include key stakeholders, clearly defined roles, and effective communication channels to address issues quickly and efficiently, minimizing potential damage to the brand. Back to our café conundrum, despite the disagreements among McDonald's and Starbucks franchisees, the CEOs' swift actions served to demonstrate a commitment to their brand's values and a readiness to stand with their communities in times of crisis. Their message is clear - McDonald's and Starbucks abhor violence, reject hate speech, and continue to serve everyone irrespective of their background. Remember, a strong brand is resilient, and with the right measures in place, can weather any storm. Successful franchising is about more than just selling products; it's about forming cohesive relationships within franchise networks and showing unwavering support for the communities it serves. #franchise #franchising

How McDonald's Built a Fast Food Empire. Ray Kroc, born in 1902, grew up in Oak Park, Illinois. He started as a paper cup salesman and later sold milkshake machines. At 52, Kroc discovered a small but popular restaurant run by the McDonald brothers in California. Amazed by their speedy service system, he saw potential. In 1955, he opened the first McDonald's franchise in Des Plaines, Illinois. Kroc's vision and determination turned McDonald's into a global fast-food empire. In 1955, Kroc opened the first McDonald's franchise in Des Plaines, Illinois. By focusing on quality, consistency, and rapid service, he expanded the brand aggressively. Within five years, McDonald's had over 100 locations, generating significant revenue. By the 1970s, under Kroc's leadership, McDonald's became a global giant. By the time of his death in 1984, McDonald's annual revenue had soared to over $8 billion, transforming Kroc from a struggling salesman into a business titan. Hera are 3 learning from Ray kroc as a CEO of Mcdonald:- 1]Ray Kroc saw the potential in the McDonald brothers' small restaurant and envisioned a nationwide franchise. His vision extended beyond just selling food; he aimed that every McDonald's served the same quality food with the same speed. 2]He focus on quality Consistency which ensured that customers could expect the same experience at any McDonald's location, which build trust and loyalty towards the brand 3]Kroc's franchise model allowed rapid expansion while maintaining control over operations. His approach to franchising and partnerships was key to McDonald's growth and sustainability. As CEO of McDonald's, Ray Kroc taught that relentless focus on quality and consistency, combined with a visionary approach to franchising, can transform a small business into a global powerhouse. Despite facing challenges and competition, Kroc's relentless drive and innovative ideas led to McDonald's becoming a household name worldwide. He passed away in 1984, leaving a legacy of one of the most iconic brands in history, demonstrating how one man's vision can transform an industry. Comment down 👇 #leadership #entrepreneur #ceos

📢 🍔 We are delighted to announce the newest addition to our team – Jonathan Trapesonian (JT), who's stepping into the role of Head of Franchising & Real Estate. Bringing in 15 years of invaluable experience from Taco Bell, JT boasts an impressive track record. Notably, he has successfully initiated new processes, expanded market planning support for field development, and played a pivotal role in the growth strategy for Taco Bell Cantina. JT's expertise will play a significant role in advancing The Habit's growth and continued success. Welcome aboard, JT! 👏 #franchise 𝐓𝐞𝐥𝐥 𝐮𝐬 𝐦𝐨𝐫𝐞 𝐚𝐛𝐨𝐮𝐭 𝐲𝐨𝐮𝐫 𝐛𝐚𝐜𝐤𝐠𝐫𝐨𝐮𝐧𝐝. 𝐉𝐓: I’ve enjoyed 15 years with Yum! Brands, which included four years in finance, and 11 years in real estate development for Taco Bell.  𝐖𝐡𝐚𝐭 𝐢𝐧𝐢𝐭𝐢𝐚𝐥𝐥𝐲 𝐝𝐫𝐞𝐰 𝐲𝐨𝐮 𝐭𝐨 𝐓𝐡𝐞 𝐇𝐚𝐛𝐢𝐭 𝐁𝐮𝐫𝐠𝐞𝐫 𝐆𝐫𝐢𝐥𝐥? 𝐉𝐓: I am a massive fan of the product and brand identity. 𝐖𝐡𝐞𝐫𝐞 𝐝𝐨 𝐲𝐨𝐮 𝐥𝐨𝐨𝐤 𝐟𝐨𝐫 𝐢𝐧𝐬𝐩𝐢𝐫𝐚𝐭𝐢𝐨𝐧 𝐨𝐫 𝐦𝐨𝐭𝐢𝐯𝐚𝐭𝐢𝐨𝐧, 𝐚𝐧𝐝 𝐡𝐨𝐰 𝐝𝐨 𝐲𝐨𝐮 𝐤𝐞𝐞𝐩 𝐲𝐨𝐮𝐫 𝐝𝐞𝐩𝐚𝐫𝐭𝐦𝐞𝐧𝐭 𝐦𝐨𝐭𝐢𝐯𝐚𝐭𝐞𝐝?  𝐉𝐓: I have been very blessed in my career to have had great coaches and mentors who encouraged me to make a positive impact on the business. What keeps me motivated is giving others the platform to collaborate and share their ideas of how to take the business to the next level. 𝐖𝐡𝐚𝐭 𝐚𝐫𝐞 𝐲𝐨𝐮𝐫 𝐠𝐨𝐚𝐥𝐬 𝐟𝐨𝐫 𝐭𝐡𝐞 𝐟𝐫𝐚𝐧𝐜𝐡𝐢𝐬𝐞 𝐭𝐞𝐚𝐦? 𝐉𝐓: The Habit has so much runway to grow. I believe franchising can help us achieve scale, while providing a strong investment to local franchisees across the country.   𝐀𝐫𝐞 𝐭𝐡𝐞𝐫𝐞 𝐚𝐧𝐲 𝐢𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐯𝐞 𝐚𝐩𝐩𝐫𝐨𝐚𝐜𝐡𝐞𝐬 𝐨𝐫 𝐭𝐫𝐞𝐧𝐝𝐬 𝐲𝐨𝐮 𝐬𝐞𝐞 𝐬𝐡𝐚𝐩𝐢𝐧𝐠 𝐭𝐡𝐞 𝐟𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐭𝐡𝐞 𝐛𝐫𝐚𝐧𝐝’𝐬 𝐟𝐫𝐚𝐧𝐜𝐡𝐢𝐬𝐞 𝐠𝐫𝐨𝐰𝐭𝐡?  𝐉𝐓: Franchisees are looking for strong brands with profitable business models to invest in. The Habit’s innovative and high-quality food offering, paired with healthy margins and strong business model, will fuel that brand’s future growth.   𝐖𝐡𝐚𝐭’𝐬 𝐭𝐡𝐞 𝐛𝐞𝐬𝐭 𝐩𝐢𝐞𝐜𝐞 𝐨𝐟 𝐚𝐝𝐯𝐢𝐜𝐞 𝐲𝐨𝐮’𝐯𝐞 𝐞𝐯𝐞𝐫 𝐛𝐞𝐞𝐧 𝐠𝐢𝐯𝐞𝐧?  𝐉𝐓: “Do what you love and be yourself. The rest will work out eventually.” 𝐖𝐡𝐚𝐭 𝐢𝐬 𝐲𝐨𝐮𝐫 𝐟𝐚𝐯𝐨𝐫𝐢𝐭𝐞 𝐢𝐭𝐞𝐦 𝐨𝐧 𝐭𝐡𝐞 𝐦𝐞𝐧𝐮?  𝐉𝐓: Double Char with Cheese, on a wheat bun.

The Real Story Behind McDonald's: A Lesson in Choosing Business Partners Did you know there's more to the McDonald's tale than what's popularly known? @Jan Cavelle, the mind behind "Scale for Success" and the new "Start for Success," shared an eye-opening post on GLOBALIFY blog about it. It turns out that the McDonald's story we often hear isn't the whole truth! Long before Kroc entered the picture, the real heroes were Maurice and Richard McDonald. They tried expanding and even dabbled in franchising but didn't get far. Then, Kroc, a fantastic salesman, joined them. Thanks to his selling skills, a new story emerged with Kroc as the founder. And guess what? That story stuck This isn't just about setting the story straight. It's a reminder of how crucial it is to pick the right business partner. Being a great salesman or a grower doesn't necessarily mean someone's a good fit as a co-founder. Remember, salesmanship can sometimes block important questions. So, next time thinking of teaming up in business, slow down and ask the right questions! 🤝🍟 https://lnkd.in/gUVPHcFJ