Yannick Koger’s Post

Pinterest released its Q1 2024 earnings results this week: - Revenue increased by 23% year-over-year, to $740MM, exceeding analyst expectations of $700MM; - Global MAUs increased by 12% year-over-year, to 518MM, exceeding analyst expectations of 505MM and topping 500MM for the first time in the company’s history; - Global ARPU increased by 10%, to $1.46. ARPU in the US + Canada region increased by 20%, while ARPU in the Europe region increased by 17%. Pinterest has clearly managed material improvements to monetization in the US + Canada region, which constitutes 80% of the company’s revenue. I believe three initiatives, in particular, contributed to this growth, all of which were emphasized in Pinterest’s earnings call and which I unpack in my Q1 analysis (link in comments).

Read Kiana's summary of this article, it's excellent. Pinterest's growth is being fueled by #AI and shopability. Is Pinterest part of your current marketing strategy if you're trying to reach Gen Z? #hpmkt #andmorehpmkt

It’s never too late to start Pinterest, but I want to clarify that it is a search engine, it takes time to reap the fruits of your labor 🥭 That is why starting sooner rather than later is important. And if you wait until you HAVE TIME to learn the ins and outs that might be a while, am I right?! 👀 That’s why hiring a specialist might be the way to lessen the load so you can focus on serving up your client's amazing results. #pinterestmarketing #pinterestforbusiness

Ever wondered why you can't look away from a car crash, yet never want to see another? Pinterest is tackling this very human phenomenon in the digital realm by shifting its focus from traditional engagement signals to something far more insightful. It's a bold move that could redefine how we experience content online, and here's why it matters. Pinterest has recently unveiled insights into its algorithm, emphasizing the pitfalls of relying solely on user engagement for content ranking. The platform is pioneering the use of non-engagement signals, derived from in-app surveys and independent content quality assessments, to create a more balanced and inclusive user experience. This initiative, detailed in the 'Field Guide to Non-Engagement Signals' developed with UC Berkeley and the Integrity Institute, aims to guide other platforms towards enhancing user satisfaction by prioritizing emotional well-being and content quality over mere engagement. Pinterest's approach, championed by CEO Bill Ready, seeks to inspire a more positive internet, steering clear of the sensationalism trap - a commendable effort towards building a more inspired internet. For those intrigued by the intersection of technology and user experience, this pivot by Pinterest offers a fascinating glimpse into the future of content curation. Dive deeper into the mechanics and philosophy behind this innovative approach by checking out the full article [here](https://lnkd.in/g3gMg7vt). Happy Friday, Casey Jones #DigitalMarketing #UserExperience #ContentStrategy #Pinterest

A business colleague sought help with Pinterest for his Global client. However, the client decided to try on their own before our introduction. My contact stated he would reach out once they had learned a few costly lessons. Anyone can Google the "How To." While there's a wealth of information on Pinterest, the realm of Ad Management is a complex and nuanced one, with very little guidance available. And for good reason. One of my old business colleagues ran a Pinterest ad, Acdamey, about 6 years ago [and the project was all consuming] because the rules of the game change due to the niche and consistent changes rolled out on Pinterest. At the very least, a brand should have assistance with its strategy and ad structure before it makes costly mistakes. What are your thoughts? #mediabuyer #pinterest #ppc

The Power of Understanding Your Users: How Pinterest's Simple Name Change Sparked Global Growth Imagine you've built an amazing product, but it's not reaching its full potential. Users churn, and you can't quite understand why. This was the challenge faced by Pinterest , a platform thriving in the US but struggling to resonate globally. The culprit? A seemingly insignificant detail: the "Pin It" button. While intuitive for US users, the term confused international audiences. The action of "pinning" didn't translate, creating a barrier to the core value proposition: building personal collections. A Subtle Shift, a Major Impact: Pinterest's team made a bold decision: replace "Pin It" with "Save" in non-US markets. This simple change, based on user research and understanding, proved transformative. Global User Growth: The change led to a surge in user engagement and retention outside the US. Users finally grasped the core value and embraced the platform. Clarity Over Creativity: While "Pin It" sounded creative, it lacked clarity for the global audience. "Save" was universally understood, removing friction and making the value proposition instantly clear. A Lesson in Localization: This case study highlights the importance of tailoring your product and messaging to different cultures and languages. What works in one market might not translate seamlessly to another. And Product Manager Behind this is Casey Winters But it's not just about Pinterest: This story holds valuable lessons for anyone building products or managing teams: User-Centric Approach: Always prioritize understanding your users' needs, motivations, and language. What might seem intuitive to you could be a barrier for others. Testing and Iteration: Don't be afraid to experiment and iterate based on user feedback. Small changes can have a big impact. Localization Matters: Adapt your product and messaging to different cultures and languages to reach a wider audience. Remember: It's not just about features and functionalities; it's about creating a seamless experience that resonates with your users, wherever they are in the world. What are your thoughts on the power of clear UI and terminology? Share your experiences in the comments! #productmanagement #growthhacking #casestudy #pinterest

Today’s Pinterest earnings reflected a solid Q4 that bookended a transformative year, and I am so proud of what our team has accomplished. In 2023, we launched more ad products than ever as advertisers leveraged our full suite of products to improve campaign performance. Total Q4 revenue was $981 million, a 12% increase year-over-year. Largely driven by advertisers leaning into our lower funnel ad solutions during the holiday season, this marks continued double-digit revenue growth in the second half of the year. Our results show that our long-term strategy is working, and we’re seeing our best product market fit in years, as evidenced by the strong growth in our Gen Z demographic and an all-time global high of 498 million monthly active users. Through strategic investments in AI, we are growing users and deepening engagement all while making Pinterest more shoppable than ever. In the year ahead, we will continue to strengthen our lower funnel success with investments in products such as Direct Links, Mobile Deep Linking, Conversion API, Clean Rooms, Technical Selling Solutions, and many more new lower funnel products to come! We'll also continue to drive growth via investments in full-funnel video solutions, international growth, and leverage more commercial partnerships. Thank you to the team and all of our advertising partners globally. See more:[https://lnkd.in/gkrD57gq

NYSE is flying Pinterest colors today! Pinterest has nailed it with “It’s possible” To all of us consumers that has many possibilities to relate to, Mental Healrh Month, mid quarter day, New York Knicks or in #PINS case, as a leader with strong financial performance (EPS, Revenue, no outstanding debt) within an incredible growth industry. Always great to see the Digital Advertising business on display (Pinterest can be classified as many things, sure, but ad revenues lead the way) NYSE:PINS, #SocialMedia, #CommerceMedia, #RetailMedia #B2BSaaS #PerformanceMarketing #Branding Want to check out advertising on Pinterest in addition to other the big hitters in the social media vertical, all on one platform, checkout Skai

Image search services provider Pinterest, Inc (NYSE: PINS) Monday reported higher revenues for the third quarter of 2023. The numbers also topped expectations. Total revenues increased 11% year-over-year to $763.2 million in the September quarter when all the geographical regions registered growth. Pinterest #pinterest #pinterestearnings #pinterestQ3earnings #PINS #PINSearnings #imagesearch #internetsearch #socialnetworking #socialmedia #google For a detailed read📖: https://lnkd.in/gsPuNUNa https://lnkd.in/g3jqanMD

Pinterest shares soared 17% in premarket trading on Tuesday, Oct 31, in a stunning Halloween treat for investors. Reuters reports that this surge comes hot on the heels of an impressive quarterly performance that suggests Pinterest is making waves in the advertising world and, notably, attracting the attention of Generation Z.Pinterest's shares rose 17% on stellar growth, attracting Generation Z, and reviving ad revenue, reflecting an industry-wide advertising rebound. Monthly active users for Pinterest have surpassed the pandemic-driven highs, reaching a record 482 million - an impressive 8% increase. What's truly striking is that the younger Gen Z demographic, a prized target for #mobile advertisers, has fueled a significant portion of this growth. Analysts have taken note of this surge, with Bernstein analyst Mark Shmulik stating, "Take the strong engagement trends as a sign that Pinterest may have found #product-#market fit with younger users, which keeps the flywheel going." 19 analysts raised their price targets on Pinterest stock, pushing the median target to $35, as per #data from the London Stock Exchange Group