Wolk & Nikolic After Sales Intelligence GmbH’s Post

Just in time for The Tire Cologne 2024, BBE Automotive GmbH is unveiling an in-depth study on the German tire market! Based on comprehensive research since 2021, including thousands of interviews with car drivers, dealerships, and workshops, we've summarized the key findings in 10 essential insights: 1. Premium and quality tires dominate the market in contrast to Europe as a whole. 2. Brand loyalty is turning into loyalty to quality standards. 3. Budget tires have gained considerable market share and will continue to do so, Speed of growth uncertain. 4. Tires are not a high-interest product, many do not deal with the topic. 5. Growth of the all-season tire sector is as certain as climate change. 6. Purely online players are losing market share: The business model is reaching its limits. 7. Ongoing concentration/consolidation process also at wholesale and workshop level. 8. Demo tires: a segment to think about. 9. Germany is still the largest tire market in EU Europe and neighboring countries. 10. Owning a car is indispensable, but emotional attachment is declining. Stay tuned for more insights from our study and let's connect at The Tire Cologne 2024! Link for the complete study report: https://lnkd.in/gHpnGKxs #TireMarket #AutomotiveIndustry #TheTireCologne2024 #BBEAutomotive #MarketInsights

  • https://wolk-aftersales.com/shop-2/The-Replacement-Market-for-Tires-in-Germany-2024-p660926051

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