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Top 35 Ecommerce Expert | Host of the Up Arrow Podcast | Helping ecommerce brands scale profitably

What do you do when Oprah Winfrey mentions your business on her show, and an onslaught of PR creates a tidal wave of demand, but you’re in the middle of a pandemic and can’t get the inventory you need? I got to chat with Robb Akridge, PhD (aka Dr. Robb), the multifaceted scientist, self-described nerd, and entrepreneur known for the Philips Sonicare toothbrush and co-founding Clarisonic. His expertise spans botany, HIV-1, gum disease, and skincare. Currently, he’s making waves with OPULUS Beauty Labs, hailed by TIME as one of the top 100 inventions of 2021 and dubbed the “Nespresso of skincare.” In this episode of the Up Arrow Podcast by Elumynt, Dr. Robb and I dig into: ✅ Why you should bridge the gap between science and consumers ✅ How to use visual representations to simplify complex scientific concepts ✅ Why OPULUS Beauty was recognized by TIME as one of the top 100 inventions of 2021 (and a demonstration of their unique approach to creating fresh, potent skincare products) ✅ How to deal with supply chain issues following a massive surge of PR (and the role that Oprah played in their success) ✅ Dr. Robb’s insights into the evolving landscape of advertising and marketing (including his insights from Clarisonic and Sonicare) ✅ How to use the power of influencers and their impact on brand to create popularity (and ultimately sales) ✅ How to use TikTok Affiliates to grow your ecommerce store and the brilliant work of Jordan Ericksen ✅ Why Malcolm Gladwell’s book, Outliers, continues to prove itself true ✅ The lessons Dr. Robb learned from multiple appearances on QVC and how to use them to accelerate your brand Plus, and as always, we get into a little of the personal stuff as we talk about Dr. Robb’s personal drive and enduring belief that helped him achieve his goals despite challenges, his radical innovations in HIV management in impoverished nations, and his environmental efforts to improve salmon habitats on his property. You can watch the video here: https://lnkd.in/gFtxgXNd Also, a special thank you to Bobby DiFazio, with MediaScale Partners, for introducing me to Dr. Robb. #DTC #retail #ecommerce #retailstrategy #digitalmarketing #shopify #ecommercetips #ecommercemarketing #podcast #entrepreneurship #marketingandadvertising #commerce #dtcmarketing

Unveiling Beauty Tech: Dr. Robb Akridge's Path to Top Inventions | Elumynt

Unveiling Beauty Tech: Dr. Robb Akridge's Path to Top Inventions | Elumynt

elumynt.com

Shaun Room

Full Time Dad | Account Executive @ Nativo |Sales/Relationship Expert

2mo

This must be an excellent episode for me to write this during the Nuggets T-Wolves playoff game. Wonderful listen, as always I learned a ton. Dr. Robb is incredibly interesting and I enjoyed hearing his perspective. William truly brought his A game for this episode.

Alexandra Greifeld

eCom Growth Advisor | Real Growth Without The "Hacks"

2mo

This one looks really interesting

Adam Younas Ali

CEO @ UN/COMMON. We scale disruptive D2C brands on Shopify and Klaviyo.

2mo

Looking forward to this one

Lucas DiPietrantonio

Darkroom CEO | Turning growing brands into household names | Forbes 30U30 2024

2mo

Excited to dig into this one

Bobby DiFazio

Director of Business Development at MediaScale Partners

2mo

Great conversation, awesome insights, and extremely valuable lessons. I really enjoyed listening to this and I really appreciate the friendly words and shoutouts. Hopefully we can all meet up in person soon!

Thomas Gleeson 🦸

Co-Founder at StoreHero - Ex-Shopify

2mo

Packed with valuable insights, I'm excited to dig into this one!

Katharine McKee

Fortune 500 E-commerce Strategist l Digital Commerce Expert l Helping Brands Grow Profitably l Founder of Morphology Consulting® l Forbes Next 1000 l RETHINK retail top retail expert 2024

2mo

this one is absolutely packed with information!!

Jackson Corey

Co-founder, Chief Creative Officer @ Darkroom | Turning growing brands into household names | Designer, Investor, Forbes 30u30

2mo

Wow this is a massive one!

Cody Wittick

Helping 8-9 figure DTC brands drive growth + reduce CAC with performance marketing

2mo

So many relatable points and valuable lessons, great conversation!

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