What do you do when Oprah Winfrey mentions your business on her show, and an onslaught of PR creates a tidal wave of demand, but you’re in the middle of a pandemic and can’t get the inventory you need? I got to chat with Robb Akridge, PhD (aka Dr. Robb), the multifaceted scientist, self-described nerd, and entrepreneur known for the Philips Sonicare toothbrush and co-founding Clarisonic. His expertise spans botany, HIV-1, gum disease, and skincare. Currently, he’s making waves with OPULUS Beauty Labs, hailed by TIME as one of the top 100 inventions of 2021 and dubbed the “Nespresso of skincare.” In this episode of the Up Arrow Podcast by Elumynt, Dr. Robb and I dig into: ✅ Why you should bridge the gap between science and consumers ✅ How to use visual representations to simplify complex scientific concepts ✅ Why OPULUS Beauty was recognized by TIME as one of the top 100 inventions of 2021 (and a demonstration of their unique approach to creating fresh, potent skincare products) ✅ How to deal with supply chain issues following a massive surge of PR (and the role that Oprah played in their success) ✅ Dr. Robb’s insights into the evolving landscape of advertising and marketing (including his insights from Clarisonic and Sonicare) ✅ How to use the power of influencers and their impact on brand to create popularity (and ultimately sales) ✅ How to use TikTok Affiliates to grow your ecommerce store and the brilliant work of Jordan Ericksen ✅ Why Malcolm Gladwell’s book, Outliers, continues to prove itself true ✅ The lessons Dr. Robb learned from multiple appearances on QVC and how to use them to accelerate your brand Plus, and as always, we get into a little of the personal stuff as we talk about Dr. Robb’s personal drive and enduring belief that helped him achieve his goals despite challenges, his radical innovations in HIV management in impoverished nations, and his environmental efforts to improve salmon habitats on his property. You can watch the video here: https://lnkd.in/gFtxgXNd Also, a special thank you to Bobby DiFazio, with MediaScale Partners, for introducing me to Dr. Robb. #DTC #retail #ecommerce #retailstrategy #digitalmarketing #shopify #ecommercetips #ecommercemarketing #podcast #entrepreneurship #marketingandadvertising #commerce #dtcmarketing
This one looks really interesting
Looking forward to this one
Excited to dig into this one
Great conversation, awesome insights, and extremely valuable lessons. I really enjoyed listening to this and I really appreciate the friendly words and shoutouts. Hopefully we can all meet up in person soon!
Packed with valuable insights, I'm excited to dig into this one!
this one is absolutely packed with information!!
Wow this is a massive one!
So many relatable points and valuable lessons, great conversation!
Full Time Dad | Account Executive @ Nativo |Sales/Relationship Expert
2moThis must be an excellent episode for me to write this during the Nuggets T-Wolves playoff game. Wonderful listen, as always I learned a ton. Dr. Robb is incredibly interesting and I enjoyed hearing his perspective. William truly brought his A game for this episode.