Winterberry Group’s Post

Receiving feedback like this from our guests who attended our latest Future of Advertising Trends Festival makes every moment of hard work worth it – we are so pleased you enjoyed the event, Lauren Marshall!   If you liked this post, subscribe to our newsletter which offers exclusive invites to our sold-out events, reactive industry updates and a glimpse into the Bonded life. Find via the link in our bio. #FutureTrends #Advertising #NorthEastMarketing 

Next week I’m being filmed - as part of our ‘30th year celebrations’ - doing a look back on our own Propaganda Agency Ltd campaigns. Like the one below from a series we ran around 20 years ago where even then we were going on the front foot with the fact that our approach wasn’t for every potential client. And that working here certainly wasn’t for everyone. As ever you can expect a honest and forthright view of the what was behind the campaigns. Watch this space.. #agencylife #campaign #advertising #brand #brandstrategy

While the glitterati descends at Cannes Lions International Festival of Creativity, spare a thought for those who haven't and will not make it there. No hobnobing with the who's who of the ad world! What a miss.Damn!! What should they feel about themselves and the ads they worked on. The tireless efforts they put into their work, which in fact made real impact for the brand, goes unrecognized. Does it amount to nothing. Certainly not. The human tendency is ' I'm not good enough, this ad is not good enough'. 'I'm not recognized among my peers. I'm a failure.' Hold on. You entered advertising not to win awards, you entered advertising to do some great work that made a 'difference' for the brands, customers and the world at large. You shaped narratives, you made the needle move. Not getting a Lion, Tiger or a Panther shouldn't stop you from doing what you love the most. * Advertising *. So, hop on that saddle and gallop to things that are more important.🐎🏇While they get their Lion, you get the Lion's share. Happy hunting🏹🦁 For that matter, we aren't sure if the memorable ad posted by us a day earlier made it to the Cannes. Who cares. It made it to our #hearts. That's all that matters. #advertising #publicrelations #creativity #marketing #Cannes #branding #socialmedia #digitalmarketing

🦁 Curious to know the winners of the most prestigious #creativity festival? Here are all the case studies of the ad campaigns awarded the Grand Prix at Cannes Lions 2024: https://lnkd.in/d3ajPNR3 #CannesLions2024 #Creativity #Festival #Advertising

Looking for ways to increase your company’s visibility? Then, you should consider purchasing advertising space in the Minority Bar Association of Western New York’s program for its Annual Dinner, scheduled for May 10th! Click the link below or ask me how you can capitalize on this opportunity!

I do not like American Football... sorry... no time to sit for 4 hours to see about 15 minutes of actual play... But the Super Bowl is another species in itself. For years, wherever I was in the world, I would try to be on time to watch the half time ads. Except for a few disappointing years, it never fails to showcase what truly creative minds can imagine. Every year, this event brings me to also remember to be on the lookout for the best ads in the world from the CLIO Awards. Have you heard of the CLIO Awards? Very few, even in advertising circles here in the US know about it... CLIO is a world organisation that evaluates ads, campaigns, agencies, etc. and names winners every year for as long as I can remember. If you like beauty, creativity and outright geniality... Go to their website to see the amazing and beautiful ads actual talented and creative geniuses from around the world put out... you will not see anything subpar. Site: Https://clios.com/awards/ Let me know what you think. 😎 #clio #clioawards #advertising #commercial #sales #marketing #creativity

Here’s what Rising Star Awards 2022 winner Zoya Kazi has to say to the aspirants of 2023! The Rising Star Awards 2023 would be given across 14 business and 14 special categories. While there will be one winner or a winning team in each category, who will get the Rising Star Chair, there will also be a ‘Finalist’ certificate for the entries that came close enough but lost by a small margin. BestMediaInfo has set November 10, 2023 as the final deadline for entries to the Rising Star Awards 2023. #MediaStrategy #MediaBuying #MediaPlanning #advertising #RisingStarAwards #RisingStarAwards2023 #Marketing #MediaAgencies

So, Wednesday this week the wonderful Treacle - Positioning your agency as the obvious choice is putting on an #agency event that promises not to be an agency event. It's called STICKY. If there's tickets left.... Roland Gurney?... it's sure to be a banger. I'm speaking. About things I screwed up and some of the decisions I would make if I had my time again. It’s 20 years since I started my first agency. Trust me. That’s a lot of lessons. See you there! #advertising #agency #agencynewbusiness #newbusiness #advertising #designagenc #digitalagency #brand

Ever noticed how clients often insist on speaking only to the most senior person at the agency? Perhaps it's time for agencies to reciprocate by insisting on direct conversations with the CXOs—the true decision-makers. Let's streamline communication for more impactful partnerships. #Agencylife #Advertising #AgencyInsights #DecisionMakers

A-level #humility does not need the note Bill Bernbach kept in his pocket that said, "Maybe he's right." I give myself a C on this one... I've long heard advertising creative legends such as Steve Harrison decrying the dominance of Purpose-Driven Advertising and... I thought - what are these eminent dinosaurs going on about? I'm in advertising... I'm seeing a lot of advertising.... I don't see it. But, yesterday, I spent an hour on The One Club for Creativity website and immersed myself in awards culture, something I've avoided for years as being disconnected from the core of advertising effectiveness. Now, I love the One Club, being a creative among creatives, and celebrating great work and great talent. But, here's what I saw there. The #1 agency and #1 individual ranked by number of awards won (thousands) have portfolios dominated by programs connecting brands to purposes. Many of these connections seemed forced, and tenuous from an objective advertising effectiveness standpoint. It is as if the judges, unable to access the true effect of the creativity, shifted from "Wow, that's brave," to awarding things about which they might have said, "Awww, that's nice." It's not that a beer extending accessibility in sports is a bad or wrongheaded thing - for example, in helping a blind man enjoy spectating basketball games. Quite the contrary, such programs are admirable and desirable and can be an important part of an integrated marketing strategy. But, for the most part, they are neither top-level strategies nor do they represent the peak of creativity. The formula is showing, and it's saying more about the culture of advertising awards shows and their judging panels than it does about what's building brands in the real world. Or, so it seemed to me. At least I could begin to appreciate a whole world of experience that may have led to those opinions. I could be wrong about any of this, of course. But... I can better see where they have been coming from. #effectiveness #advertising #purpose #awards #brandbuilding #businessbuilding #positive #change