โณ ๐ฐ๐ ๐๐๐ ๐ ๐๐๐๐ ๐๐ ๐ ๐๐๐๐๐๐๐๐๐๐๐: ๐ต๐๐๐-๐ป๐๐๐๐ ๐พ๐๐๐
๐
The partnership between #Nike - #TigerWoods which recently ended after 27-years, is what I consider "๐๐๐ ๐๐ ๐๐๐ ๐๐๐๐ ๐๐๐๐๐๐๐๐๐๐๐๐ ๐๐ ๐๐๐ ๐๐๐๐๐
๐๐ ๐๐๐๐๐๐".
A partnership built on ๐๐ฉ๐ข๐ณ๐ฆ๐ฅ ๐๐ช๐ด๐ช๐ฐ๐ฏ, ๐๐ข๐ญ๐ถ๐ฆ๐ด, ๐๐ข๐ด๐ด๐ช๐ฐ๐ฏ ๐ข๐ฏ๐ฅ ๐๐ถ๐ต๐ถ๐ข๐ญ ๐๐ฆ๐ด๐ฑ๐ฆ๐ค๐ต that made both parties a load of money and created some iconic moments in sports.
What is next for Tiger Woods now? what is his Next Chapter going to be?
We don't know as yet, but one thing we do know is that times are changing and that we are currently witnessing a ๐๐ฅ๐๐๐ซ ๐ฌ๐ก๐ข๐๐ญ ๐ข๐ง ๐๐ญ๐ก๐ฅ๐๐ญ๐๐ฌ ๐ง๐จ๐ฐ ๐ฐ๐๐ง๐ญ๐ข๐ง๐ ๐ญ๐จ ๐๐๐๐จ๐ฆ๐ ๐ฆ๐จ๐ซ๐ ๐๐๐ญ๐ข๐ฏ๐ ๐ข๐ง๐ฏ๐๐ฌ๐ญ๐จ๐ซ๐ฌ ๐ข๐ง ๐ญ๐ก๐๐ข๐ซ ๐๐ซ๐๐ง๐๐ฌ ๐๐ง๐ ๐ฉ๐๐ซ๐ญ๐ง๐๐ซ๐ฌ๐ก๐ข๐ฉ๐ฌ.
A distinct departure from the ๐ต๐ณ๐ข๐ฅ๐ช๐ต๐ช๐ฐ๐ฏ๐ข๐ญ ๐ข๐ฎ๐ฃ๐ข๐ด๐ด๐ข๐ฅ๐ฐ๐ณ๐ช๐ข๐ญ ๐ณ๐ฐ๐ญ๐ฆ ๐ฐ๐ง ๐ข๐ต๐ฉ๐ญ๐ฆ๐ต๐ฆ๐ด to now looking for a ๐จ๐ณ๐ฆ๐ข๐ต๐ฆ๐ณ ๐ญ๐ฆ๐ท๐ฆ๐ญ ๐ฐ๐ง ๐ช๐ฏ๐ท๐ฐ๐ญ๐ท๐ฆ๐ฎ๐ฆ๐ฏ๐ต ๐ข๐ฏ๐ฅ ๐ข๐ค๐ต๐ช๐ท๐ฆ๐ญ๐บ ๐ด๐ฉ๐ข๐ฑ๐ช๐ฏ๐จ ๐ต๐ฉ๐ฆ ๐ฅ๐ช๐ณ๐ฆ๐ค๐ต๐ช๐ฐ๐ฏ ๐ฐ๐ง ๐ต๐ฉ๐ฆ ๐ฃ๐ณ๐ข๐ฏ๐ฅ๐ด ๐ต๐ฉ๐ฆ๐บ ๐ข๐ณ๐ฆ ๐ข๐ด๐ด๐ฐ๐ค๐ช๐ข๐ต๐ฆ๐ฅ ๐ธ๐ช๐ต๐ฉ.
#MichalJordan pioneered this with his #AirJordan brand retaining ownership of his royalties, estimated to be around 5% of every Jordan sale made by Nike. Now we also see #LeBronJames with his involvement with companies like Blaze Pizza and his media production company, SpringHill Entertainment, and #RogerFederer with his strategic investment in On Shoes, to name a few.
Athletes also are recognising the ๐๐๐๐๐ ๐๐ ๐๐๐๐๐ ๐๐๐๐๐๐๐๐ ๐๐๐๐๐
๐ and the influence they have on their communities. ๐๐ต'๐ด ๐ข ๐ด๐ต๐ณ๐ข๐ต๐ฆ๐จ๐ช๐ค ๐ฎ๐ฐ๐ท๐ฆ ๐ต๐ฐ๐ธ๐ข๐ณ๐ฅ๐ด ๐ญ๐ฆ๐ท๐ฆ๐ณ๐ข๐จ๐ช๐ฏ๐จ ๐ต๐ฉ๐ฆ๐ช๐ณ ๐ฑ๐ญ๐ข๐ต๐ง๐ฐ๐ณ๐ฎ ๐ง๐ฐ๐ณ ๐๐๐๐-๐๐๐๐ ๐๐๐๐๐๐๐๐๐ ๐๐๐๐๐๐๐๐, ๐๐๐๐๐๐ ๐ ๐๐๐๐๐๐๐ ๐๐๐๐๐๐ ๐๐๐๐๐๐
๐๐๐๐๐ ๐๐๐๐๐๐๐๐ ๐๐๐๐๐๐๐ as well as having more control over their own brands.
Am excited to see how this ๐จ๐๐๐๐๐๐-๐ฌ๐๐๐๐๐๐ will serve as a catalyst for ๐๐ญ๐ก๐ฅ๐๐ญ๐๐ฌ ๐ญ๐จ ๐๐๐๐จ๐ฆ๐ ๐ฆ๐จ๐ซ๐ ๐ข๐ง๐ฏ๐จ๐ฅ๐ฏ๐๐ ๐ข๐ง ๐ฌ๐ฉ๐จ๐ซ๐ญ๐ฌ (๐๐ญ ๐๐ฅ๐ฅ ๐ฅ๐๐ฏ๐๐ฅ๐ฌ) ๐๐ง๐ ๐ฉ๐ฅ๐๐ฒ ๐ ๐๐ข๐ ๐ ๐๐ซ ๐ซ๐จ๐ฅ๐ ๐ข๐ง ๐๐ซ๐ข๐ง๐ ๐ข๐ง๐ ๐ข๐ง๐ง๐จ๐ฏ๐๐ญ๐ข๐จ๐ง ๐ญ๐จ ๐ญ๐ก๐ ๐ข๐ง๐๐ฎ๐ฌ๐ญ๐ซ๐ฒ.
Exciting times!
#athletes #sportseconomy #sports #partnerships #innovation #sponsorship #marketing
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