Hilary Wells’ Post

Product Marketers are invaluable! Having worked at high growth startups in the last 5 years, I found a very interesting but surprising fact. Approximately 50% folks on the GTM team don't fully understand the role of a PMM and 30% have never worked with one before. PMMs are often misunderstood for content creators, product managers, copy writers, sales enablement etc. I once even had a CSM ask me to design the EBR deck - that's the job of a designer, not PMM! But once they work with a PMM, see how he/she executes the GTM strategy and directly impact win rates, renewals/upsells, category creation, pipeline generation etc. you become their best friend. You know why? Because PMMs are reliable. They help sales, customer success, marketing and account management teams move the needle on key business metrics. Can't get better than that! And then the word spreads throughout the organization. Everyone wants a piece of PMM. You've got a GTM problem? Let's chase down the PMM team! Because Product Marketers hold the keys to unlock all sorts of GTM challenges. Enjoy this? Share the post with your network and follow me for more content like this in future. P.S. If you'd like to chat or learn more about Product Marketing, DM me!

Joining the conversation sparked by the interesting McKinsey article on Product Marketing.  https://lnkd.in/gU59-cii Here's why it's resonating with me: - Recognition: Thrilled to see Product Marketing gaining the visibility it deserves. - Insights: The article hits key points worth sharing. - Community: Excited to hear others' thoughts. A standout quote for me: “Product marketing is the glue that keeps the product, the market, and the customer together.” - Goksu Nebol-Perlman, Vice President of Business Product Marketing for Meta I often joke that product marketing is the center of the universe, but this diagram reinforces our pivotal role, touching every aspect and nurturing vital stakeholder relationships. Jump in! What do you think? 

Need help finding the right product marketing candidate for your team? Learn the three different types of Product Marketers and the value they can bring to your organization. #ProductMarketingRecruiter #ProductMarketingManager #HiringInsights

Need help finding the right product marketing candidate for your team? Learn the three different types of Product Marketers and the value they can bring to your organization. #ProductMarketingRecruiter #ProductMarketingManager #HiringInsights

I'm a bit late in posting, but the Product Marketing Alliance has recognized me as one of the 𝐓𝐨𝐩 𝟏𝟎𝟎 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐈𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞𝐫𝐬 for the second time. Thank you to the Product Marketing Alliance and all my peers and colleagues for making this journey so rewarding. Richard King Product Marketing Alliance https://lnkd.in/eKxArzwp Sharing some insights for my B2B Enterprise Software and SaaS Product Marketing Community 𝐅𝐨𝐜𝐮𝐬 𝐨𝐧 𝐲𝐨𝐮𝐫 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬: Always ask – “Why would a customer care?” What can they do now that they couldn’t do before? Articulate the value proposition clearly and concisely. How are they solving the problem today? Why would they change, and why now (compelling event = sales)? 𝐔𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝 𝐘𝐨𝐮𝐫 𝐁𝐮𝐲𝐞𝐫'𝐬 𝐉𝐨𝐮𝐫𝐧𝐞𝐲: Dive deep into the psyche of your buyers. Understand their challenges, what drives their decisions, and how they prefer to consume information. Remember, the buyer does not equal the user in many cases. 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐢𝐬 𝐊𝐢𝐧𝐠, 𝐛𝐮𝐭 𝐂𝐨𝐧𝐭𝐞𝐱𝐭 𝐢𝐬 𝐐𝐮𝐞𝐞𝐧: Tailor your content to address specific pain points at each stage of the buyer's journey, making it relevant and engaging. 𝐋𝐞𝐯𝐞𝐫𝐚𝐠𝐞 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐒𝐮𝐜𝐜𝐞𝐬𝐬 𝐒𝐭𝐨𝐫𝐢𝐞𝐬: Nothing speaks louder than a success story. Use case studies and testimonials to build credibility and demonstrate value. Your imaginary ROI and TCO calculators don’t help if they are not backed with real-world use cases. Focus on customer reviews with sites like G2 and Gartner peer insights. 𝐀𝐥𝐢𝐠𝐧 𝐰𝐢𝐭𝐡 𝐒𝐚𝐥𝐞𝐬: Ensure your marketing efforts align with sales objectives and compensation. Sales will care if you can help them meet their targets. 𝐑𝐨𝐮𝐭𝐞𝐬 𝐭𝐨 𝐌𝐚𝐫𝐤𝐞𝐭: If you are starting your journey, pick one and be successful before picking other RTMs (Channel, ISVs, GSI, direct, OEM, cloud marketplaces, etc). 𝐌𝐞𝐚𝐬𝐮𝐫𝐞 𝐚𝐧𝐝 𝐟𝐨𝐜𝐮𝐬 𝐨𝐧 𝐀𝐑𝐑, 𝐀𝐑𝐏𝐔 𝐚𝐧𝐝 𝐍𝐑𝐑: Use data to inform decisions, optimize campaigns, and personalize the customer experience.  

🚀 The Joy of Hands-on Product Marketing (and wearing more hats)! 🎯 Last couple of months has been challenging for many reasons. As every CMO/VP Marketing in Tech, I've had to double down on driving demand... On top of that, I've also been "enjoying" more hats... re-building the BDR function and operating hands-on as Interim Head of Product Marketing since my dear colleague Monica Raszyk has been on maternity leave. Even though I can't wait to have Monica back in the game, I must admit that despite my limited capacity, I've been enjoying running the product marketing function hands-on again for several reason... 🔍 Connecting the Dots: Product Marketing Managers have the privilege of being the bridge between our brilliant product, sales & marketing teams and our valued customers. It's the thrill of understanding our products inside out and then translating their features into meaningful benefits that I truly enjoy 🎯 Customer-Centric Focus: What could be more rewarding than witnessing the positive impact our solutions have on our customers? We've doubled down on conducting regular Win & Loss Analysis and the outcomes are extremely valuable for everyone in the company. 📣 Crafting Compelling Narratives: The challenge of distilling complex technical concepts into simple, relatable messages that resonate with our target audience is like solving a puzzle. Great example has been our native AI skills launch 👉https://lnkd.in/ejKMbKCe ... and we're preparing some exciting stuff in the fall too... 🌐 Collaboration Galore: Product Marketing is a hub of cross-functional collaboration. However, the collaboration starts inside the PMM team. One of the things I have enjoyed the most in the past months is the time spent with our PMMs Jordan Torpy & Radka Uhlirova, understanding their every day work & challenges and working on meaningful outcomes together! #collaboration #productmarketing #leadership #CustomerImpact

Adam Brown excellent overview which hit the critical success factors. In my years of collaborating closely with technology companies, particularly in product management roles, I've found that you often need to have a corresponding authority to bear an inordinate level of responsibility. This unique dynamic requires not only strategic acumen but also exceptional negotiation skills. Operating in this context calls for a nuanced approach to driving outcomes; it's akin to being an orchestra conductor without formal control over the instruments. The key lies in cultivating partnerships and aligning stakeholders to achieve commercial viability and scalable growth. I'm Andy I'm a fractional chief sales, revenue, commercial and marketing officer I'm your trusted business partner I unlock your business potential #productmanagement #productmarketing #revenuegrowth #linkedinpost byandyhamer

Are you an introvert or an extrovert? Here's why it doesn't matter in product marketing. Over a decade of experience has shown me that both personality types bring unique superpowers to the PMM role. Let's break it down: Introverted PMMs shine when: - Planning meticulous product launches - Strategizing the GTM approach - Applying a listening ear in meetings - Bringing a calm touch to campaign ideas - Influencing cross-functionally with thoughtful precision Extroverted PMMs excel in: - Leaping into action with product launches - Instantly initiating GTM plans - Commanding attention in meetings - Injecting high-energy into campaign ideas - Asserting influence across functions boldly In the end, it's not about whether you’re more at home in a library or a party. Both types can thrive in this dynamic role. Why? It boils down to your ability to drive results and push the business KPIs forward. That's where the real value of a PMM lies. And the best part? Both introverts and extroverts have an equal shot at success! So don't let your personality type define your capability or limit your dreams in product marketing. --- If you found the post valuable, follow me for more PMM content like this in the future. Repost♻️to spread the PMM knowledge.

Need help finding the right product marketing candidate for your team? Learn the three different types of Product Marketers and the value they can bring to your organization. #ProductMarketingRecruiter #ProductMarketingManager #HiringInsights

Need help finding the right product marketing candidate for your team? Learn the three different types of Product Marketers and the value they can bring to your organization. #ProductMarketingRecruiter #ProductMarketingManager #HiringInsights