Our design team in London have been shortlisted in the typography category at the Collision Awards for their Women's World Cup football cards with adidas. 🎉 We would really appreciate your vote and your support means the world to our team ❤️ Cast your vote here 🗳: https://lnkd.in/guH-3_Yw
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It’s here! #Digital2024 has landed, with 550+ pages of digital, social, mobile and ecommerce data and trends - and a major milestone for social media users. Here are some of the highlights: ⭐️ There are now more than 5 billion social media user identities - equivalent to 62% of the world’s population. 📱Social media users spend an average of 2 hours and 23 minutes a day on social platforms. 🥇 Instagram is now the world’s ‘favourite’ social platform, taking the crown from last year’s winner, WhatsApp. 👀TikTok’s most popular hashtag (#fyp) has over 55.5 TRILLION views ⌚TikTok tops the ‘time spent’ charts with an incredible 34 hours per month on average spent in its Android app - that’s more than an hour per day. ⬆️ Average daily time online has risen by 3 minutes over the past twelve months to 6 hours 40 minutes. 🤑 Facebook grew its global ad reach by more than 200 million over the past 12 months, delivering year-on-year growth of 10.5%. There’s a lot more to uncover in the report and the in-depth analysis - check out this, and the full report, now. #Digital2023 #GlobalDigitalReport #SocialMedia #socialplatforms #data #digital #socialtrends #ecommerce #mobile #socialmediastats #WeAreSocial
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🦁 How are Cannes Lions winners creating and shaping culture? ✨ We're excited to collaborate with Brands&Culture on this useful and insightful report. It reflects on this year’s Cannes Lions winners, and the trends that have emerged from some of the winning work. From inclusive sport and cultural activism, to seizing the moment and brands taking the lead, the report explores the different ways these incredible campaigns have shaped culture. Read the full report here 👀 https://lnkd.in/gibbBcCE Cannes Lions International Festival of Creativity
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Global head of gaming, Rachel Rakowski 🔜 Develop Brighton spoke to Digiday about how brands show up in gaming and how working with gaming influencers and developers can propel their activations forward. Read more in Digiday here: https://lnkd.in/eMcHQMin
Fortnite and Roblox are thriving by riding the coattails of the very social platforms they aim to dethrone. Brands’ presence is rising inside video games, but actually getting users to spend time inside in-game branded experiences remains a consistent challenge. Simply building a branded world and letting it molder on the platform is not a successful strategy, and some creators have complained that Fortnite’s built-in discovery tool is ineffective at bringing new traffic to user-created maps. #gaming #fortnite #roblox In this piece by Alexander Lee, we speak to Rachel Rakowski 🔜 Develop Brighton of We Are Social, Tom Morris of GWI, Jan-Hendrik Heuschkel of Unlocked, and Gareth Leeding of Livewire.
Why Fortnite and Roblox still rely on social to drive discovery and engagement of branded experiences
digiday.com
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Join us on Wednesday 24th July at 10 am BST for our next episode of Black Perspectives - our Instagram Live series that spotlights Black creators. We'll be welcoming sports presenter and founder of Cheeky Sport, Joel Beya, who will be chatting to our host, Chenai Garikayi-Mendia, Assoc CIPD, about how he founded Cheeky Sport, what he's been getting up to at Euro 2024, and the importance of online communities. Tune in via our Instagram page here: https://lnkd.in/dXTs6FW
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This week's Monday Mashup is here, with a round-up of the week's biggest social media news stories. It includes: 1️⃣ noplace hits No. 1 on the App Store 👻 Snapchat releases new personalisation features ✍ Meta changes its 'Made with AI label' Read more: https://lnkd.in/esxq3KmY
We Are Social’s Monday Mashup #681 - We Are Social UK
wearesocial.com
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Sports marketers are throwing increasing volumes of content at the wall to see what sticks. UK Head of Sport, Joe Weston spoke to The Drum on how ‘it’ may soon hit the fan. Read more👇
Head of Sport at We Are Social | Changing the game in Sports Marketing | BIMA 100 Class of 2022
As anyone who knows John McCarthy will know, he wants / likes an opinion. So when The Drum came asked for some sporting opinions, I was delighted to have a go at explaining one of the core challenges and (sometime) frustrations I have with modern sports marketing - the prioritisation of volume and speed over quality when it comes to content. Read more ⬇ https://lnkd.in/eHxxbxXA Think a fair few people in my network might recognise a lot of this, some might disagree, some might feel a little challenged. Let me know your thoughts in the comments #sportsmarketing #sponsorships #socialmediamarketing
An overflow of content won't solve the enshittification of sports marketing
thedrum.com
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There’s no space like… noplace? 👀 Social app noplace hit the no.1 spot on the App Store yesterday. Never heard of it? Here’s what you need to know: 💬 It’s a text-only update platform that until yesterday was invite-only. Rather than using an algorithmic approach, it uses AI - for example to offer summaries of what you’ve missed ☺️ It appeals to younger social media users and has been described by TechCrunch as a ‘modern day Myspace’ - it has profiles, badges, top 8 friend lists, and chats 🤝 It’s old-school social - launched by Tiffany Zhong, noplace is designed to prioritise friend connections and community over entertainment 😏 It encourages users to share what they are doing at present (i.e. status updates… remember those?) Read more: TechCrunch: https://lnkd.in/eqUGtuws Already an avid user? Let us know what you think 👇
noplace, a mashup of Twitter and Myspace for Gen Z, hits No. 1 on the App Store | TechCrunch
https://techcrunch.com
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#ThursdayThoughts Southeast Asia has the world’s most “active” gamers, with the Philippines, Indonesia, and Vietnam taking all three of the top spots in the latest rankings. For more data like this, check out our full Digital 2024 report - link in comments 🔗
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Check out the latest edition of our newsletter including a month full of award wins, our latest work with Booking.com and Samsung Electronics featuring some famous faces, the latest trends over on The Feed, and more.
The We Are Social Review | Wins, viral campaigns, satirical TikToks & more
We Are Social on LinkedIn
Head of Sport at We Are Social | Changing the game in Sports Marketing | BIMA 100 Class of 2022
1wIconic work from the design team here 🙌