Wasserman’s Post

Always a pleasure to welcome Football Beyond Borders into our London office, who were with us last week for a Challenge Day. Football Beyond Borders work with young people from areas of socio-economic disadvantage who are passionate about football but disengaged at school. The UK-based charity aims to equip them with the skills they need to make a successful transition into adulthood. During the day, a group of 15 teenagers came in to gain a better understanding of the different career paths available within sport and were even tasked with coming up with their first ever campaign pitch. A rewarding day for everyone involved! ⚽ #TeamWass

“We are thrilled that Alex, Rachel and Turner chose to join us at Brillstein. They have excellent taste and a strong work ethic. It’s no surprise that they’ve emerged as a dynamic next generation force in the comedy business.” Jon Liebman, Brillstein Entertainment Partners Co-CEO, spoke to Deadline Hollywood about the hiring of Alex Goodman, Rachel Helix and Turner Byfuglin as Manager/Producers, continuing Brillstein’s expansion in the comedy space. Read more via Deadline Hollywood here: https://lnkd.in/e-2gCc2m

“This milestone for The Collective is an opportunity to reflect on our company’s decades-long history of investment in women — first in sports, and now in music, entertainment and culture at large.” Thank you to Variety for featuring The Collective and helping us tell our 5th Anniversary story. Read the about full journey and hashtag #TheCollectiveImpact through the link below! https://lnkd.in/gvkcWdpd Lindsay Kagawa Colas | Dan Levy | Casey Wasserman | Thayer Lavielle | Elizabeth Lindsey

𝐂𝐞𝐥𝐞𝐛𝐫𝐚𝐭𝐢𝐧𝐠 𝐓𝐡𝐞 𝐂𝐨𝐥𝐥𝐞𝐜𝐭𝐢𝐯𝐞'𝐬 𝟓𝐭𝐡 𝐀𝐧𝐧𝐢𝐯𝐞𝐫𝐬𝐚𝐫𝐲: 𝐴 𝐿𝑒𝑡𝑡𝑒𝑟 𝐹𝑟𝑜𝑚 Thayer Lavielle (𝐸𝑉𝑃 - 𝑇ℎ𝑒 𝐶𝑜𝑙𝑙𝑒𝑐𝑡𝑖𝑣𝑒) ✍️🎉 "It’s amazing what intention, investment and action can do to effect real change. Today marks the 5th anniversary of The Collective – the women-focused impact and advisory business that I have been privileged to help launch and lead at Wasserman. What started as a conversation and a side hustle has grown into a global practice that works through our core business to drive change. I feel humbled and privileged to work alongside the smartest, most dedicated team of colleagues, all in support of growing The Collective for true equitable change for women. Over five years, I have watched as the world woke up to inequity and to the incredible skill and prowess of women in sports . I have ridden alongside brands as they looked for ways to invest in women, looking for more guidance and confidence; as rights holders have re-established their true and growing value; as “talent” realized their true power to effect change. At The Collective, we have asked questions and more questions, gathered academics and other experts to find answers. We have looked to and gathered our women friends, new and old, from across the world to stress the importance of connection and community. We all rise together. We learned and developed tools, services, methodologies, best practices and guides that are aimed at giving organizations every reason and rationale to invest in women. We have tried to be humble partners in the pursuit of change. While women’s sports have emerged as a truly profitable investment and as new businesses grow, my sincere hope is that the industry can continue to work together for change. We have certainly made great progress, but we have not yet arrived. Like all things at Wasserman, the journey to #TheCollectiveImpact over 5 years was forged with so much help and support. A very special nod to Casey Wasserman, Michael W., Elizabeth Lindsey, Lenah Ueltzen-Gabell, Shelley Pisarra, Jason Ranne, Lindsay Colas and Dan Levy, who were our early and stalwart supporters. Their unwavering commitment to the business continues today. There are so many more amazing people to acknowledge who have devoted hours, brainpower, enthusiasm, connections and belief in what we were building. To all of you – Thank you. And to the rest of the incredible team Danielle Smith, Destiny Washington, Valerie Tyson, Vered Koren, Victoria Monk, Jenna Archer, Harriet Young, Molly Oretsky, Laura Waters-Brown – let’s keep crushing. What’s next, you ask? The Collective will spend much of the next few years continuing to scale our efforts across the world and across industries. Sometimes I get overwhelmed with the opportunity for change – which ultimately reminds me of how far we still have left to go." https://lnkd.in/gcJQ3Hft | #WeAreTheCollective #TheCollectiveImpact

Introducing Wasserman Hospitality Sales 👋 As part of the wider Wasserman business, our hospitality sales team are market leading in sports and entertainment with over 20 years of experience in sourcing the most in-demand tickets, hospitality packages, and client hosting opportunities across the globe! We have exclusive access to a wide variety of events and official contracts with leading sporting venues worldwide. From highly sought after concerts featuring the world’s biggest artists to Wimbledon Debentures, F1 races, golf majors, the Super Bowl, World Cups, MLB London Series and so much more. Follow Wasserman Hospitality Sales to stay up to date with all our upcoming events, or visit https://lnkd.in/e6CwmEGA to plan your next unforgettable experience. #TeamWass

TeamWass takes the stage! Lindsay Kagawa Colas (EVP, Talent + The Collective) and Paige Bueckers (University of Connecticut Women’s Basketball player and Wasserman basketball client) will be featured in a keynote conversation at Variety + Sportico Sports and Entertainment Summit on July 12, discussing athlete branding, representation, NIL deals and more. More info here: https://lnkd.in/eYAAQNfi #TeamWass

We’re elated to be recognized for the eleventh straight year on Event Marketer’s IT List as a Top 100 Agency in the event industry. It’s rewarding to be acknowledged for the work our experience, hospitality, Wasserman Live, Wasserman Next Gen and creative teams do. Congrats, team - your consistent hard work to create new possibilities in the experiential activation space continues to pay off! #TeamWass

Tracy Hughes, VP, Women’s Sports & The Collective, recently participated in the Black Student-Athlete Summit’s Pro Day Panel. A former college basketball player herself, Tracy joined a group of retired student-athletes who have created a career in sports – sharing wisdom with students seeking insight on how to navigate their post-collegiate careers and highlighting potential paths for individuals from diverse backgrounds. #TeamWass

“It's high time brands catch up and drive change to reap the rewards of a market that's both lucrative and transformative. Soon we’ll start to say, ‘Everyone invests in women’s sports.’”   Danielle Kushner Smith, VP, The Collective, discusses the proven ROI brands receive when they invest in women’s sports sponsorship and shares why more decision-makers should opt to maximize business in the space.    Read more in Danielle’s op-ed for The Drum: https://lnkd.in/eWHx8Yqw

𝐓𝐀𝐊𝐄 #𝐓𝐄𝐀𝐌𝐖𝐀𝐒𝐒 𝐓𝐎 𝐓𝐇𝐄 𝐁𝐀𝐋𝐋 𝐆𝐀𝐌𝐄 ⚾️ 🏟️ From the London Stadium transformation, to six #TeamWass clients competing in a two day event, this year saw our hardworking team make their presence felt at the MLB World Tour London Series, as the New York Mets took on the Philadelphia Phillies. With over 100,000 general admission ticket sales and 5,000 hospitality direct sales made, the two-game series welcomed close to a combined total of 110,000 fans. Our partnership with the MLB continues to go from strength to strength, and we can’t wait to host many more remarkable events like this in the future. Until next time...