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CEO | Ecommerce Marketplaces | Strategy, Implementation, Operations | CX: Commerce + Marketing
#VTEX Connect Europe was a big success with great content for 3,000 attendees! #Commerce Solutions Architect Lukas Hendrischke, CMX & I discuss some great new (& some well-proven) features of the VTEX "Composable & Complete Commerce" platform. #Gartner's Voice of Customer recognized VTEX as the only "Customers Choice" #Digital#Commerce platform. 98% of VTEX customers were willing to recommend the platform to peers. #IDC's Marketscape recognized VTEX as the leader in two categories: Headless Digital Commerce platforms & B2C digital commerce platforms. IDC highlighted VTEX's omnichannel capabilities that enable operations online, in-store, in warehouses & more with built-in OMS & #marketplace features. VTEX processed 2,800 orders/min on Black Friday. Live-streaming was broadcast during the show. See the video of live sales of Under Armour & other #brands. 350 VTEX retailers drive sales with this fast growing sales channel. Social selling, leveraging influencers & integration with social are important channels for #retailers. AI chat is available to answer common viewer questions & short videos can easily be added to product detail pages. Pick & Pack optimizes fulfilling orders from stores/DC/FC & is integrated with over 2,000 shipment providers. It handles scenarios like replacement/rejection/addition of items & merchants can manage driver schedules, route optimization, real-time order tracking & other #LastMile factors. Drivers can upload proof of pickup/delivery like notes, signatures & photos. Analytics improve picker performance & other logistics. Returns #AI will review photos & descriptions of returns requested by customers & make automated decisions to handle the cumbersome but important #ReverseLogistics of commerce. Data Pipeline quickly & securely integrates commerce, #OMS & other data with data warehouse or BI tools. With GDPR limiting third-party cookies & data, it's very important to leverage first-party data to gain actionable insights. CRO Santiago Naranjo Alvaréz & EMEA/APAC GM Prakash Gurumoorthy kicked off #VTEXconnectEurope by highlighting successful client launches. For example, McFadyen Digital & VTEX client OBI had a great presentation of their #ecommerce & #marketplace success on the VTEX platform. OBI is the leading home improvement / DIY retailer in Germany with $9.4 billion of sales, 645 stores in Europe & 21 million monthly ecommerce visitors. I was honored to present about digital channel strategies. I'll share my presentation in another post. More details in comments below.
#VTEX FastStore offers benefits like caching static pages for great performance on Google Analytics 4 (#GA4), Lighthouse & Web Vitals. Dynamic logic can also be built with Backend For Frontend (BFF) with #GraphQL schemas. Jamstack & Git workflows help with data-driven decisions & admin users can interact with the VTEX headless #CMS. VTEX Shield offers customizable advanced #security features like a security monitor, penetration tests, enhanced traceability & a Web Application Firewall (WAF). The Security Monitor checks for risks like compromised application keys, credentials with excessive permissions & inactive users. VTEX has SOC 1 type 2, SOC 2 type 2, ISO 27001, PCI DSS & MFA accreditations & capabilities. Details in attached #architecture diagram. (continued in comment due to character limit of posts)
Want to learn more about #VTEX, #ecommerce, #marketplaces, and other #digital trends? Join Mariano Gomide de Faria - VTEX , Rick Watson , me & other thought leaders for a private executive dinner the night before #TheLeadSummit in NYC on July 9. Only a few seats left - reach out to me for details & an invite. The Lead McFadyen Digital VTEX
Tom M McFadyen, Thank you very much for showing the VTEX Connect demo ground. That is the place where we are proud to show our innovations and how we work on new growth engines for our ecosystem. We are waiting for you at VTEX #CONNECT Colombia and Mexico for more news.
Thank you for your kind words! Let's keep growing together.
It was a pleasure meeting you Tom and exploring the latest VTEX features together. Hope to see you again at the next VTEX Connect Europe!
Tom M - thanx for the summary on the technology! #Marketing
Andreas Rudl
2w
Great product diversification!
The #platform revolution is a winning approach, but there are challenges that need to be solved. #ecommerce #PlatformRevolution #VTEX
CEO | Ecommerce Marketplaces | Strategy, Implementation, Operations | CX: Commerce + Marketing
2wVTEX hosts many other great educational events around the globe: #VTEXday in Sao Paulo had over 20,000 attendees in April 2024. #VTEX Connect LatAm happens in Mexico Sept 5, 2024. See my summary of a prior year VTEX Day here: https://www.linkedin.com/posts/tommcfadyen_vtexday-ecommerce-latinamerica-activity-6923382184749719552-HxdE See VTEX's summary video of this year's VTEX Connect Europe here: https://www.linkedin.com/posts/santiago-naranjo-alvarez_vtex-digitalcommerce-vtexconnecteurope-activity-7204760234685272064-48as David Detjen (McFadyen Digital EMEA Sales Dir) makes a cameo appearance 😀 Congrats on the great success to co-founders & co-CEOs Mariano Gomide de Faria - VTEX & Geraldo Thomaz and the 1300+ VTEX employees in 18 offices around the world!