VOSSLOH’s Post

Automechanika Shanghai Shenzhen Edition puts technological innovation at centre stage https://ift.tt/xJ6B71D Enthusiasm for Automechanika Shanghai – Shenzhen Edition continues to climb as travel restrictions in and around China subside. The opening up waves in a rejuvenated outlook of the global supply chain.  In accord, 3,500 exhibitors offer a first-hand gateway into the market by pulling in resources that amplify home-grown inventions and overseas capabilities in production and aftermarket solutions. To prepare for strong collaborative opportunities in the year ahead, the 17th edition will take place at the centre of China’s innovation capital in the Shenzhen World Exhibition & Convention Center, from 15 to 18 February 2023.   Ms Fiona Chiew, General Manager of Messe Frankfurt (HK) Ltd, highlighted: “I am confident that resources in areas like the Innovation4Mobility Showcase offer the right conditions to stimulate international trade and global business exchange to advance the industry as a whole. The show is championing innovation from overseas and domestic exhibitors up and down the supply chain, and many are signalling that their solutions can make cars smarter, more fuel-efficient, more connected and even driverless. Therefore, we plan to draw attention to visionaries advancing the automotive industry.”   For example, Automechanika Shanghai will house winning technologies from last year’s Automechanika Innovation Awards. The show will feature Autel’s prized MaxiCharger DC fast charging station from the E-Mobility category, as well as Celette’s Electronic Car Body Measurement System, which took the top spot in the Body & Paint category.   Home-grown innovators gather momentum For some time now, technological advancements and shifting supply patterns have been the main drivers of transformation in the global automotive industry. “The influence of electrification, intelligence, connectivity and sharing has sparked a catalyst of movement in the automotive manufacturing sector,” noted Ms Li Zhang, General Manager of China National Machinery Industry International Co Ltd. She added, “From this direction, China’s supply chain, in particular, has seen a rise of high-quality local manufacturers with breakthrough core vehicle technologies. This is helping to raise China’s status on the global stage. Therefore, we believe the show in February will paint a broad picture of the whole industry and shine a light on China’s key market movers.”   From this perspective, notable domestic exhibitors across the show floor include:   Chuhang Technology’s use of special materials in 77GHz mm-wave radars to improve the reliability of ADAS in complex environments. Suzhou Rui Drive’s unique sealing formula tackles overheating issues in hydrogen fuel cell energy by preventing polluted oil from circulating back into the system. Baolong’s intelligent air suspension resolves assembly and raw material challenges through a one-of-a-kind busines...

Tesla Model 3 Lightweight Technology Route and Overall Solution The lightweighting of Model 3 starts from the battery pack and expands to all aspects of the body, chassis, electronics and electrical appliances, and battery weight reduction is its focus. 1, Model 3 through highly integrated design, compact layout limit compression space, the formation of high lightweight E platform; DCDC \ OBC \ PDU high-voltage 3-in-1 integration, the weight can be reduced by about 25%; 2, high-voltage 3-in-1 integrated in the battery pack, the inner shell is made of light and thin aluminium, while the outer shell is shared with the battery pack, achieving lightweight and reducing the length of wiring between the power battery and 3-in-1; 3, motor and motor controller, reducer 3 in 1 integrated powertrain, the weight can be reduced by about 20%; 4, slow charging and fast charging share a pair of cables, reducing the amount of high-voltage cable, the weight can be reduced by about 5%. 5, large monomer design, improve energy density while reducing the number of electric cores, compared with Model S, the electric core can reduce weight by 18kg; 6, the number of electric cells is reduced by about 300, and the components needed to load a battery with the same amount of power will also be reduced, achieving lightweight; 7, Model 3 uses an electric core with an energy density of up to 260Wh/kg, which is the highest among EV cars. Combined with the lightweight index of the whole vehicle described above, it can be seen that the use of higher energy density electric cells in the same arrangement space is the determining factor for the reduction of its lightweight index. #Lightweight #LightweightAsia2024 #newenergyvehicles #Tesla To learn more about the market trends, stay tuned to Lightweight Asia 2024 Date: 03-05 July 2024 Venue: Shanghai New International Expo Center Get Ticket：https://lnkd.in/gvFJZyiF  

Motorola Branding.. @reliance_digital @motorolain "Creating Moments That Last a Lifetime" "Where Dreams Become Reality" "Bringing Your Vision to Life" "Events that Sparkle and Shine" "Unforgettable Experiences, Every Time" "Crafting Extraordinary Celebrations" "Elevating the Art of Event Planning" "Curating Memories, One Event at a Time" "Transforming Ordinary Spaces into Extraordinary Places" "Your Imagination, Our Expertise" "Setting the Stage for Spectacular Celebrations" "Captivating Experiences, Tailored for You" #Onesolutionmarket #serviceprovider #reliancedigital #motorola #collaboration #partner #business #outsourcework

Ever wondered how innovation can revolutionize the B2B sector while addressing its pressing cost and enviromental challenges? That's what we recently did in this project, which I'm proud to be part of. ⭐ Conrad has once again demonstrated its remarkable capacity for innovation and addressing critical idustry challenges. In today's B2B landscape, cost-efficiency and enviromental sustainability are paramount concerns. That's why I'm thrilled to share that we've embarked on an incredible journey with "Refurbished", a groundbreaking solution that tackles both issues head-on. It is awesome to work togehter with Gebrauchtmacs.de GmbH, BuyBay, neXchance IT GmbH, circulee and Recommerce Group I invite you to join us in this venture as we unveil the details in the link below. Together we can make a significant impact on the B2B sector, paving the way for a more cost-effective and sustainable future. Stay tune for updates! #conradinnovation #Refurbished #B2BMarketplace https://lnkd.in/e4NTCvK5

🚀 Exciting Partnership Announcement! 🌐 Here is what we know: 👉Socomec is thrilled to announce a landmark partnership with Deutsche Telekom to revolutionize digital out-of-home communications with Philips Tableaux ePaper displays. 👉Deutsche Telekom has chosen Philips Tableaux ePaper Series to extend its digital out-of-home (DOOH) communications, aligning perfectly with both companies' focus on sustainability. 👉As pioneers in sustainability, PPDS introduced the world’s first large-format, full-color ePaper digital signage, setting new standards in energy efficiency and innovation. 👉With Philips Tableaux ePaper displays, Deutsche Telekom will now offer targeted communications 24/7, managed remotely from anywhere, while minimizing energy consumption and environmental impact. 👉Martijn van der Woude, VP Global Marketing and Business Development at PPDS, expressed excitement about the partnership, highlighting the importance of sustainability in business operations and reducing energy consumption. 👉Together with Tennagels Medientechnik, Deutsche Telekom will integrate Philips Tableaux ePaper displays into its digital out-of-home ecosystem, starting with a field test in Germany in summer 2024. 👉Nadia Riahi, Sales Manager Signage DE at PPDS, expressed delight in supporting Deutsche Telekom's ambition with the Philips Tableaux Series, marking a significant step into the technological future for sustainable signage solutions. 👉Michael Tölle, Head of Media & Analytics at Telekom Deutschland, emphasized the sustainability benefits of Philips Tableaux ePaper displays and looked forward to testing and customizing the product for their business needs. 👉Sven Beinlich, International Key Account Director at PPDS, reaffirmed the company's commitment to innovation and collaboration, thanking Deutsche Telekom for choosing PPDS and Philips Tableaux for this exciting project. 👉Thomas Tennagels, founder of Tennagels Medientechnik, highlighted the customizability and durability of the display housing, ensuring seamless integration into Telekom's digital signage concept. 👉This partnership marks a significant step towards future-oriented digitalization and underscores the commitment of all three companies to innovation and customer satisfaction. What are your thoughts on the partnership between PPDS and Deutsche Telekom to develop new commercial opportunities with Philips Tableaux ePaper displays? #Partnership #Sustainability #Innovation

So Fujifilm is now into healthcare, cosmetics and semiconductor business? This was a question posed to me in many of my social engagements. I had to explain the journey of Fujifilm and the wisdom of the visionary former Chairman andd CEO, Mr. Komori-san, to my listeners and friends. We were once the photofilm manufacturers which most people knew and lived with in the 1970s, 1980s and 1990s etc. But we had to evolve. As a business and with the disruption of digital technology in the last 2 decades, Fujifilm had to innovate, change and grow. To be and remain who we are today and where we will be heading tomorrow. 1. Change is here and constant - With an evolving world, change is inevitable for everyone. Whether you are in the business or a consumer. A company has to position itself strategically and at the same time focus on what has been successful for you, leverage it as your strengths and grow from there. It applies to us too. What we have learnt academically is most likely not going to be relevant in a couple of years' time. What are our strengths after we graduated? What have we learnt? What is this experience that is leading us to and helping us as a person? 2. Mindset - This video clip is at least 7 years old, 48 minutes long (please be patient to watch the entire clip) but it is still relevant today. Yes. It talked about the Fujifilm journey. But it also showed how people can change if they allow themselves to. Therein lies the key of this change is our mindset. Are we in a growth mindset? Are we willing to listen? Are we willing to learn new concepts, ideas, thinkings, etc.? Are we learning enough to keep ourselves abreast of what is happening around us? Can organizations play a part in shaping the future of society? I opine that we can if we remain humble, be at all ears, start to grow and contribute through the organizations we work in! 3. Looking Ahead - When I joined Fujifilm Asia Pacific, we were in Instax, Astalift, X-ray, Endoscopy business, etc. Then came the full suite of medical imaging devices business and I had to prepare for that. I had to grapple with new products, examine new risks, understand the mindsets of the medical imaging world and close the gaps of both the existing and new stakeholders. Not long after, Fujifilm acquired new competencies in the semiconductor business. To clarify, Fujifilm started its electronic materials many years ago. But its latest global acquisition of CMC Materials evidences its desire to expand and develop capabilities and competencies in the electronic materials business now and for the future. Hence, it cannot be further emphasised that as stakeholders, we too, have to gain new experience, increase our knowledge and more importantly, position ourselves to add more value to the organization to create positive impact and contributions to the society. This year Fujifilm celebrates its 90th anniversary! What a journey! #fujifilm #fujifilmhealthcare

Today, I’m spotlighting BorgWarner, and the brand work our Siegel+Gale team and client developed.   For more than 130 years, the automotive supplier BorgWarner has been committed to innovation.     In 2021, the brand unveiled Charging Forward: an accelerated shift to electrification innovation. BorgWarner engaged Siegel+Gale to define the building blocks of a unified brand story: a new narrative, voice, and messaging. We crafted a communications playbook—a tool for creating compelling, authentic content unique to the BorgWarner brand.    BorgWarner then re-engaged our expertise in 2022 when the company announced it would spin off the Fuel Systems and Aftermarket businesses (now named PHINIA), consistent with its Charging Forward strategy.    We centered our spin-off strategy on the primary goal of Charging Forward: to become an electric mobility leader. We defined a new promise anchored in the idea of “Living Well and Driving Well.” This was inspired by the health-and-wellness benefits that BorgWarner’s electrification transformation would deliver to people for the long-term—not just the next 2-3 years.    A new BorgWarner logo, the first change in over three decades, signaled aesthetically this forward-looking strategy. The updated logo embraces the future of mobility with dynamism and speed. It has the spirit of a continuous line, like an electrical current flowing through it. We also evolved the brand color palette. It embraces fully the contemporary dynamic of the new logo. BorgWarner’s investment in brand—a bold business move—marked an important milestone. Equipped with our brand refinements, BorgWarner can deter disrupters and accelerate the world’s transition to eMobility. And, in doing so, build a cleaner, healthier, safer future for all.  🔔 Join me for a live conversation with the client and our team on Tuesday, 7/18. RSVP below or in the comments. https://bit.ly/3piCkZ8    #BehindTheScenes #Marketing #Branding #CMO #B2B 

The global #technology #brand HONOR and the #luxury #lifestyle brand Porsche Design have announced a #strategic #partnership. Driven by their shared values of consistently reaching for new #excellence and #pushingboundaries of what is possible, the two companies will combine their respective #design philosophies to create #highend #smartdevices and offer #customers a luxury #userexperience in the world of #electronics.

Another beautiful piece of digital infrastructure nostalgia, courtesy of the brilliant FLEXOPTIX GmbH team. 🧡 This is a company in telco I've admired for years and they truly owned their brand colour like no other I've seen! 🤣 They've always stood out as highly creative marketing innovators in a space that's often seen as a bit lacklustre in the creative department. What do they do well? ✅ They have a crystal-clear idea of their brand identity and offering. ✅ They understand their audience inside out. "Less Bullshit, More Engineering" is a tag the network engineers can fall in love with, playfully challenging the industry's marketing fluff and lack of technical substance. Impressively, whilst also doing a great job of marketing to an audience renowned for being marketing allergic. 😂 ✅ Brand presence at every NOG event there is - look for a sea of orange! Check out how Ester Paal champions the brand everywhere she goes. ✅ They provide great products with great pricing. ✅ They make it easy and fun to buy their products online. Does anyone remember the Haribo sweets with orders? I might be easily won over, but this made me love this brand.🤓 ✅ Top-notch customer service. This branded Transceiver and Singlemode fibre necklace with my name on it, made me feel damn special when Fearghas McKay went to the trouble to send me one. It still does! Brand building like this can pay dividends for years after. Look at me still raving and posting about this one piece of personalised branded swag. Bravo FLEXOPTIX. Much marketing love over here 🧡 #fibre #fibreoptics #digitalinfrastructure #telecommunications #technostalgia #FLEXOPTIX #TechMarketing #B2BTech

Philips is dead. Or almost dead anyway.... Here's how one of the world's biggest tech brands became a tiny, sad shadow of its glorious past. In 2012 Philips CEO announced: 'We are no longer a high-tech company'. A mad statement for a company that patented many, many of the products we now take for granted, I mean they invented music cassettes and CDs... So what happened? Let's take a step back... Philips' journey from innovation leader to a secondary player is a tale of brand strategy and market relevance. This Dutch giant, founded in 1891, once stood as THE technological innovator, in the world. From dominating the lighting industry with their bulbs to pioneering media formats like the compact cassette, CD, DVD, and Blu-ray, Philips was synonymous with tech progress. Their contributions were not just limited to us, normal consumers but also instrumental in the semiconductor industry's early days, a topic we all learned to hate during the recent pandemic. However, Philips' more recent story is a narrative of missed opportunities, strategic missteps and a complete lack of understanding of what people really wanted. Despite leading in various sectors, they gradually lost touch with real-life market dynamics. They got stuck in their own tech bubble, struggling to adapt and often betting on the wrong horse or hesitating at critical junctures, allowing competitors to leapfrog ahead. They lacked a clear driving purpose, allowing them to make swift on-brand and on-business decisions... They completely failed to understand and predict market trends, consumer expectations, and the competitive landscape. Basically: Good Tech, Bad Brand. A strong brand strategy would have allowed them to continuously innovate and adapt, aligning with consumers' needs and preferences to what they were really good at innovative tech.... instead of building technology no one needed but they loved to play with in their offices. If you do not have a strong purpose and positioning, you'll struggle to offer products that people really want and build a brand that people really care about. Build for them, not you. ___________ What’s next? Well...you can do 4 things: 1 - Hit the bell icon on my profile to be notified when I post. 2 - DM me to chat about all things brand, design and beer. 3 - Say “brand and beer” three times and then decide what’s next. 4 - Ignore all the above and start working on your brand. ___________ #strategyconsulting  #branding #cyprus #brandbuilding #brandstrategy #visionaryleadership  #philips #strategy #marketing101 #factory39 #startegic