Voluum’s Post

🍪 As a marketer, what does it even mean to live a cookieless life? Besides less calories it also means less access to data. Since 2020, web browsers have slowly been deprecating the use of third-party cookies to track users, leaving marketers everywhere searching for alternatives that are just as impactful but less harmful to privacy. So, what do you do when the third-party cookie party is over? Check out our latest blog to learn about the alternatives to third-party data use: https://lnkd.in/grc4_shB #marketingdata #marketer #marketing #thirdpartycookies

I know cookies 🍪 taste yummy, but sad to say, we are not talking about the ones you bake at home, but rather those small files that are placed on your computer by those websites that you visit whenever you are on the internet. What happened? In January 2020, Google announced its commitment to user privacy and data protection by setting a plan in motion to phase out support for third-party cookies in its Chrome browser, and on January 4, 2024, Google restricted third-party cookies for 1% of users and also plans to tighten up third-party cookie restrictions to 100% of users from Q3 2024. Read my blog to understand more; #data #cookies #cookielessfuture #google

Genuine User Privacy is very much at risk The Privacy Sandbox could be a smokescreen for Google Ads Data Manager (GADM) building up the importance and impact of publisher data features like Customer Match and Enhanced Conversions. This suggests the move to leverage Google’s massive logged-in user base as a replacement for third-party cookies. “This consent process provides less transparency and control to the user than the consent process used by open web vendors. The privacy harm is even greater when one considers that even more of this advertiser data will be shared with companies that already know a lot about its consumers (including highly sensitive information). If a reduction in the number of data controllers can be seen as net privacy positive, the further concentration of personal data in the hands of a few mega-corporates is likely to ring all privacy alarm bells. “ #firstpartydata #GAM #adtech #cookies #google

Google's extended deadline for phasing out third-party cookies in Chrome (now early 2025) gifts brands one last valuable chance to prepare. In this blog, we explore the upcoming cookie-less world and equip you with: 💡 Powerful Alternatives: Discover effective strategies to gather data that respect user privacy. 🗺 Actionable Steps: Learn what you can do right now to build a resilient data plan. 👋 The Risks of Waiting: Understand why a last-minute scramble can hurt your business. Read the full blog here: https://lnkd.in/gXh6W_Vy

It's looking more & more likely that Google will follow through this year on its long-standing promise to deprecate cookies. Are you prepared? Read through this fantastic article by Nadia Vostrikov and Greg Harbinson to make sure you're covering all your bases. #cookies https://lnkd.in/eubFBfz8

Are you ready for a post-cookie world?   A significant step has been taken in the effort to phase out third-party cookies by the end of 2024, marked by Google's recent introduction of a feature designed to automatically restrict cross-site tracking.   Known as Tracking Protection, this new addition is part of Google's wider Privacy Sandbox Initiative, and is anticipated to impact approximately 1% of Chrome users worldwide, translating to around 30 million individuals.   As a result, this development is prompting organisations to look for alternative privacy-centric tracking and measurement techniques, such as attribution modelling, customer data platforms and first-party data collection, to bridge the insights gap in a post-cookie world.   Read more here…

Are you managing the cookies on your website as well as you could be? On the 3chillies blog we take a look at some of the ways digital teams can better manage cookies for their users. From having clear roles and responsibilities around cookie management to trying to balance control and convenience, we cover the tactics and approaches teams need to follow. https://lnkd.in/e96C7PH9 #digitalmarketing #cookiemanagement #digitalcustomerexperience #dataprivacy

Google has talked a lot about a deprecating third-party cookies, and it looks like we're finally there! But what does that mean for the future of cookies in marketing? In this blog, we discuss how to adapt to a cookieless world and still collect valuable data while respecting consumer privacy. Check it out: https://pvcy.me/3IY0qTF #CookielessFuture #DataPrivacy #MarketingTips

Hi everyone! Sharing this great article from our RTB House blog that explains the differences between 1st and 3rd party cookies 🍪 In this article you can learn about the following topics: ✔ What cookies are and how they work; ✔The differences between first-party and third-party cookies; ✔Why third-party cookies are being depreciated by many web browsers due to privacy concerns;  ✔How you can use #deeplearning to navigate the #cookielessfuture . Blog post: https://lnkd.in/gCS8siv7 #adtech #digitalmarketing

Google has extended its deadline for phasing out third-party cookies in Chrome to early 2025. While this may seem like a reprieve, it's actually a golden opportunity to get ahead of the curve and build a privacy-first data strategy.   In our latest blog, we delve into the eventual changes of a world with no third-party cookies and offer insights on powerful alternatives, what you should do now, and why waiting until the last minute to scramble together a strategy is detrimental to your business.   https://lnkd.in/gXh6W_Vy #mediabuying #thirdpartycookies #dataprivacy