VoiceComm’s Post

What will you leave behind as you pursue this year's best practices? We left bulk pitching behind long ago, but some PR practitioners haven't shaken the habit yet. We're interested to hear what you'd add to this list! #publicrelationsagency #BestPractices #omnichannel

76% of in-store Target shoppers either use the app or target . com while shopping 🤯 Tuned into Angie Echele, MBA and Samantha Pantazopoulos's webinar last week on CPG retail success, where Angie dropped this fact. She continues to emphasize the importance of a tight omnichannel strategy for brands — It's incredibly important to have your brand story narrative consistent across all your -digital, -retail, -and owned properties. Your digital presence consists of user testimonials, videos, photos, reviews, virtual sampling... Anything relating to the physical store — how can that be translated that to digital? This is a critical question that should be top of mind for brands gunning to win at retail. Thanks ladies for an enlightening fireside chat! #cpgbrands #cpgmarketing #retail #retailinnovation

🔹 Self-management is key under pressure. 💪 ➡️ During a crucial project with tight deadlines, practicing #self-management kept stress levels in check for me and the team. ➡️ This approach guided the team through challenges, ensuring goals were met and consistent omnichannel experiences were delivered, keeping the buyer engaged across all touchpoints. ❓ How has self-management helped you in stressful situations? Share a story. Subscribe to my Newsletter: 'Get Off Your Mass" https://buff.ly/4bDInhm Tanya Embracing the Glass Half Full 🥛 #emotionalintelligence #selfawareness #personalization #omnichannel #B2A

I was honored to sit down and share Edgewell Personal Care's omni-channel philosophy and strategy with one of my favorite clients of all time Lauren de Wet, MBA in a recent BWG Strategy LLC webinar. Working with Edgewell is the gift that keeps on giving at Blue Wheel because we share the same viewpoint on omni-channel digital strategy and they give us freedom to creatively problem solve our way to success. 🎯 We talked about flow-charting your strategy centered around setting macro goals for the brand, how each channel's micro-KPIs fuels the greater good and how truly focusing on channel precision and holistic measurement allows us to make intelligent decisions over time. At Blue Wheel, we have built a proprietary analytics vehicle called the Performance Commerce Effect (PCE) to see how all things work together. 🗺️ I think that too many people think the perfect omni-channel strategy is some mythical blueprint that only 1% of marketers can achieve. Ask yourself this... can you tie each channel's performance to your macro growth goals? Don't overthink it. Sometimes organic social is simply there to drive impressions, showcase product education, social proof and build 1:1 conversations with your customers. But you should have some kind of mechanism to quantify this. A good omni-channel strategy is also fluid and budget friendly... 💰The endless stream of vapor capital in ecomm is drying up before our very eyes. Profitability matters more than it ever has in today's landscape. This is why we are often shooting for 6-8 channels within a single creative production for Edgewell. Is your creative production fluid enough to post as snackable content on social and also go primetime on Thursday Night Football? If it's not you are lighting money on fire. Tie your efforts together. You'll not only save money but you'll find performance in the process. 🧠 A good omni-channel strategy is about being tactical, fluid and aggressive when you find the right levers to pull. It's also about knowing that most good omni-channel strategies often include 7-10 channels working together at once. Lean into holistic measurement. Don't think in siloes. Hope this helps!

In just a few hours we'll be diving deep into the best #omnichannel #strategiesforsuccess and hands-on examples of finding your right audience, at the right time, with the right message using all available channels. Register with the link in the comments area and see you there in less than 5 hours!

Hands-on examples of finding your right audience, at the right time, with the right message!

Digital transformation is reshaping consumer expectations faster than ever. As #brands embrace new #technologies and #omnichannel #strategies, the focus shifts from transactional to experiential marketing. How are you adapting to meet the evolving demands of today's digital-savvy #consumers? #DigitalTransformation #CustomerExperience #MarketingTrends

Is your current communications platform as dead as a Dodo? 🦤 Some people in your business may be 'stuck in the stone ages' but don't let that keep your business solutions prehistoric! 🦖 Constantly reviewing your tech stack and futureproofing your operations is essential to ensure you don't go extinct! 🦕💀 Reach out to me to find out how our Omnichannel platform can keep your business alive and kickin'! 😅 #omnichannel #omnichannelstrategy #omnichannelmarketing

A well crafted #omnichannel strategy that ties creative vision with advertising strategy has the impact to deliver a truly cohesive customer experience while simultaneously fueling growth. 📈 Jonathan McGraw recently sat down with Lauren de Wet, MBA of Edgewell Personal Care to chat about their experience when shifting to an omni-channel strategy. Curious how your brand could benefit from a full omni-channel strategy? Watch the full webinar here ▶ https://lnkd.in/gPfyqcPy #OmnichannelMarketing #eCommerceBrands #CreativeAgency

Happy Valentine’s Day to all of the clients, partners and associates who help us inspire shoppers every day! Advertising can be a heartache: false promises, disappointing performance, and bad break-ups. But retail media is changing the scene. Retail data science and technology are helping brands to better understand consumers, inspire sales at the shelf, and measure #omnichannel ad impact. #RetailMedia #KrogerPrecisionMarketing 84.51˚ #happyvalentinesday