Vogue Business’ Post

Challenger brands are outperforming luxury beauty's legacy players. Here's why this is big news: 1. Rising Stars: New, smaller beauty brands are making waves and beating the big, established names. #RisingStars 🌟📈 2. Innovation: These brands bring fresh ideas and innovative products that attract modern consumers. #BeautyInnovation 💡🧴 3. Consumer Connection: They connect better with customers, often through social media and personalized experiences. #CustomerConnection 🤝📲 4. Flexibility: Being smaller allows them to adapt quickly to trends and market changes. #AgileBrands 🔄🌐 5. Market Shift: This success shows a shift in the beauty market, with consumers looking for more unique and authentic products. #MarketShift 🔍✨ Watch out for these up-and-coming brands as they continue to shake up the beauty industry! 🌟💄 #BeautyRevolution BTW, if anyone reading this is trying to launch or grow their brand in fashion, beauty, or luxury - please check us out and inbox us. We're pretty cool, and we love to help build empires. Best! https://lnkd.in/ec4nctga

Talking about luxury brand partnerships, our foresight analyst Simar Deol discusses with Vogue Business how marketers have realised that targeting women in sports is a lucrative business and offers brands the opportunity of multiple touchpoints. Read the article: https://lnkd.in/egHmBnT5 For more luxury insights, download The Future Laboratory's new report: New States of Luxury 2024-2025: https://lnkd.in/eXbAGeBu #strategicforesight #luxury #fashion #WNBA

💄 Kyra’s GEN Z STATE OF BEAUTY REPORT 💄 Part 2: Makeups & Breakups A healthy cross section of; luxury, masstige, drugstore & value, as well as licensee, global and indie brands... This year's Top 10 #Makeup brands for Gen Z are: 1. E.L.F. BEAUTY  2. #Dior 3. Glossier, Inc. 4. Maybelline New York 5. Fenty Beauty 6. #NYXCosmetics L'Oréal 7. Rare Beauty 8. Charlotte Tilbury Beauty  9. #ColourPop Seed Beauty 10. #TooFaced The Estée Lauder Companies Inc. What is this telling us? #GenZ are scrutinising product performance and their loyalty is to themselves NOT their favourite brands. This is supported by the millions of friends they have online that will encourage them to invest in your brand (or not). And we can see, as we did with last year's report, that the top brands have had viral success or have been heavily present on the key platforms for Gen Z. (Sidenote: I’m personally thrilled to see 3x female founded brands in here.) Download the full report here: https://lnkd.in/eYGp9Z7N #GenZ #Beauty #influencermarketing #KyraGZSoB

What happens when you put two Fashion industry, media and Brand Performance trend experts on the same call?... 🌟 Welcome to our new interview series in conversation with Launchmetrics CMO, Alison Bringé (nee Levy) and Special Correspondent at Puck, Lauren Sherman. Listen as they share their industry knowledge and discuss the current fashion landscape, dissecting the biggest takeaways from our new report, 'Voices of Fashion: The Strategies Shaping the Stories Behind Brand Performance'. 📈 In this first snippet, Lauren and Alison discuss the impact of Creative Director appointments on Brand Performance and consumer confidence (including Louis Vuitton's famous appointment of Pharrell Williams). They share the differences and results of the right versus wrong approach. 🌟 Have you got your free copy of our report yet? We analyzed data from 1K+ brands across the Luxury, Mass Market and Premium sectors, revealing how to utilize Voice strategies to penetrate the coveted Media Voice, allowing your brand to become part of global fashion conversation and catapulting your coverage. We also highlight viral 2023 campaign moments including further appointment results from brands such as Gucci, Jean Paul GAULTIER and HELMUT LANG. Get your free copy now 🔗 https://bit.ly/3u8jdaR #Puck #VoiceStrategy #MarketingStrategy #CelebrityMarketing #InfluencerMarketing #FashionMarketing #CreativeDirector #Brandappointments #louisvuitton

🎤 Voices of Fashion: The Strategies Shaping the Stories Behind Brand Performance Want to know which Voice strategies - Celebrity, Influencer, Owned and Partner - are most effective in cutting through noise to dominate the media and drive Brand Performance? Our Report with Puck and their Special Correspondent, Lauren Sherman to analyzes over 1,000+ luxury, premium and mass-market fashion brands to help you find the answers and provide key takeaways to help fashion brands plan marketing success in 2024 and beyond. Download free here: 🔗 https://bit.ly/3u8jdaR ⭐️ Fashion PR Reports: How to Measure and Quantify Your Fashion Week Results Fashion Week arrives in Copenhagen today so it’s essential to be prepared because the impact of a fashion show lasts far beyond the spotlight. In our easy-to-follow blog, we are revealing how brands can optimize the ripple effect of the runway through data-driven PR strategies. This includes analyzing coverage, benchmarking the impact of media placements and capturing engagement. Read Now🔗 https://bit.ly/3Oo7qMx 📈 Learn How Abercrombie & Fitch Co. Transforms its Samples Workflow & Achieves Operational Efficiency Global fashion retailer Abercrombie & Fitch Co. faced challenges managing its sample workflows; they lacked standardized processes and a central database, and sample tracking was complex, time-consuming and prone to errors. We helped them digitize and streamline workflows with centralized sample data, convenient tracking, and a digital gallery of vintage samples that drove company-wide efficiencies. Discover how we did it in our brand-new case study. Find Out More 🔗 https://bit.ly/3ub8SuR #FashionWeek #FashionWeekReporting #FashionMarketing #BrandPerformance #BrandEfficiency #InfluencerMarketing

Shaping Luxury Fashion Trends Together! 🛍️   Southeast Asia's luxury clothing buyers are the real trendsetters, and they've revealed what motivates them to be brand advocates online. Check out why they'd shout from the virtual rooftops about their favourite brands!   👑 Enhancing Online Reputation: 21% of fashion-forward individuals are motivated to promote a brand when it boosts their online reputation. 🌐 Exclusive Content/Services: A whopping 26% crave access to exclusive content and services. 🤝 Personal Relationship with the Brand: 23% value a personal connection with the brand. 💼 Insider Knowledge: The real powerhouses! 31% are driven to advocate when they have insider knowledge about the brand. 🤝 Feeling of Involvement: 27% thrive on the feeling of taking part and being involved.   #BrandAdvocacy #FashionForward #LuxuryLove #SEAFashionLeaders

Loewe’s CMO, Charlie Smith said, ‘We’re not afraid to do things that are left field,’ regarding their incredibly effective TikTok strategy when speaking to Vogue earlier in the year. And now their FW24 campaign with Daniel Craig and Greta Lee, photographed by David Sims, presents us with ‘a study on how characters and their clothes are intimately related.’ And in doing so has leaned into Instagram’s meme culture, offering up a lesson in brand authenticity and once again going beyond the realms of traditional luxury marketing. 🔗 Read the article in full, free, by following the link in the comments. — #creativity #luxury #fashion #marketing

Luxury brands are reconsidering their approach to beauty lines, weighing the benefits of bringing operations in-house against the complexities involved. This insightful article dives into the challenges and potential rewards, offering valuable insights for brands navigating the ever-evolving beauty industry. #LuxuryBeauty #FashionIndustry #BusinessStrategy

🌟 Unveiling the Art of Celebrity Fashion Collaborations 🌟 Ever pondered the magic behind Beyoncé's iconic fashion moments? Or how luxury brands craft their symbiotic partnerships with superstars? Our latest article, "The Business of Dressing Beyoncé and Other Celebrities", delves deep into the world of high-fashion collaborations. From strategic brand storytelling to the transformative power of celebrity endorsements, uncover the nuances that define the global luxury fashion narrative. Perfect for those passionate about #FashionMarketing, #BrandStrategy, or simply dazzled by the world of #CelebrityFashion. Dive in and discover the art and strategy behind every stitch and statement. 👗🎤

If #clean and #sustainability claims are no longer differentiators, and being influencer-led is no longer a tenable marketing strategy, how can prestige beauty brands position themselves for long-term growth? Great read from The Business of Fashion on "the prestige paradox". A few key takeaways from a brand strategy lens ➡️ ✨ Securing a retail partnership can only work in your favor if an elevated customer journey is maintained from point A to Z. When not strategically executed (and closely managed), the prestige factor of a brand may be diluted with the sometimes inevitable category mixing of "high" and "low" options in-store. ✨ Emerging brands without global recognition should be especially mindful of their positioning strategy when evaluating which sales channels are best suited to reflect the prestige service and experience its customers expect. Codifying (and consistently standing by) your point of view, reason for existence, and brand standards will set the stage for a long-term growth strategy, even if it means forgoing what seems like a popular product-selling strategy at the moment. (Reference successes like Chanel and La Prairie.) ✨ Growing, while remaining rare calls for strategic thinking that considers scale from an aligned perspective. New luxury hubs such as boutique hotels and exclusive spas continue to increase their demand for prestige skincare, body care, and haircare. Fostering such partnerships offers a brand more control over its perception and presence while reaching more of the right customers in the right places. ➡️What do you believe is the single greatest factor prestige beauty brands must consider to achieve long-term growth? #beautybrands #brandingdesign #brandstrategy #brandstrategist #prestigebeauty #prestigebranding #beautyretail https://lnkd.in/ghm94vFU