As the sun sets on another year of Cannes Lions International Festival of Creativity, VML Intelligence reflects on the key trends and takeaways emerging from the industry after the event. Read more ☀️ https://lnkd.in/eqAf6HiN #VML #VMLCannes #VMLIntelligence #CannesLions2024
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Day two of Cannes was filled with insightful panels and inspiring discussions. Here are some standout moments: 🌱 Responsible media is everyone's priority: Brands aiming to prioritise purpose alongside profit must create an aligned corporate vision and ensure they walk the walk, not just talk the talk. It’s everyone's responsibility to bring this conversation to clients and partners to ensure we do better. 🚀 Maximising effectiveness and creativity through tech is key: An engaging panel hosted by Francesca Cassidy, Managing Editor at Raconteur | B Corp™ reflected on integrating AI efficiencies into businesses. For both brands and consumers, it’s easy to feel behind when it comes to AI, but in reality, the technology is still in its infancy. 💡The industry needs to share best practice: Cannes Can: Diversity Collective featured a powerful panel discussion with Alissa Hansen, Micheal Rocca, Tony Hobley, and Carl Willoughby. They explored the intersection of AI, wellbeing, inclusion, and equity in marketing, highlighting the potential impact of AI-driven campaigns on diverse identities. Laurie Keith, VP of Emerging Media & Technology at Ad Council, reminded us, "We are all in learning mode. The industry needs to share best practices. If brands or agencies have found a process that works for them, share it.” #CannesLions #Diversity #Sustainability #AI #MarketingInnovation Alex Collmer, Beet.TV, VideoWeek, Paul Rowlinson, MSc, Jay Stevens, Lucia Mastromauro, Anna Spanfeller, Jana Jakovljevic, Nicole Papola, Anna Forbes, Tamara Littleton, Rachel Fang, Manuela C., Alexander Igelsböck, Fabio De Bernardi
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This was my first time at Cannes Lions International Festival of Creativity and it was so much better than I expected. First, the people. They say Lions is all about creativity, but one thing that became clear to me is that Lions is actually about connection, creativity that connects people, to be more precise... and did I connect?? This is one of the few occasions where you get to be in person next to some of the smartest & most brilliant minds of our industry, so yes! I was able to make incredible new connections, some that I can even call friends. So, here's a special thank you to each of the amazing people I met. Second, AI. Of course that was all over the festival. This is the beginning of a new era in marketing, one where our present limitations might soon be just a matter of a software update. At the festival, some of the people were more optimistic, others more realistic, but one thing that felt like a common ground is that AI is here to stay, whether you like it or not, and this is going to push creatives to work on new solutions to always stay ahead of the curve. Wish us luck! We're in a critical moment, as we shape this technology to serve our needs, not the other way around. So let's work together to build the AI that we need. I must thank Media.Monks for the amazing opportunity. It was an experience that will always remain in a special place inside my heart. I'll do my homework to make sure I'll be there again next year. Thanks for the memories. See you next year 💫 #Cannes #Lions #AI
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The topics you want to know about, learning on demand: Check out the CAIA Media Resources page, which hosts several important FDP webinar recordings. From recent advancement of #deeplearning and large language models to #FDP Charter information sessions, get all the insights here: https://bit.ly/3huKn0R #webinars #finance #AI #datascience
Media Resources | CAIA Association
caia.org
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Last Thursday I attended CAMPAIGNUK LIMITED Breakfast Briefing: Cannes Download, here's what I heard from the panelists experiences in France this year: - AI in Focus: AI was the buzzword on everyone's lips across the Croisette. The conversation has shifted from hype to practical business applications. - Judging Criteria: A fascinating insight was the absence of an effectiveness element in judging film awards. - Dual Nature of Cannes: The festival was showcased in two parts – one half celebrating films and creativity, the other (increasingly large and visible) technology driven business components. - DEI and Sustainability Pushback: There was significant pushback on the lack of DEI and sustainability being front and centre, even whilst the diversity of attendees is clearly changing. These agendas can be reframed as growth opportunities, as we can do good and make more money simultaneously! "2024 - Hearing the Lion of Diversity Roar." Hat tip Ashley Samuels Mackenzie! Thank you again to the Campaign team for having me for a great morning. #CannesLions #Creativity #Innovation #Growth
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Fostering strategic sourcing and procurement support services that allow buyers and sellers to work effectively
Excited for this captivating session delving into the profound influence of AI on the radio industry and its transformative role in shaping the future of entertainment and marketing. 📻🤖 Let's explore the boundless possibilities! #AI #RadioIndustry #FutureOfEntertainment #MarketingTrends
𝗩𝗼𝗶𝗰𝗲 𝗕𝗲𝗵𝗶𝗻𝗱 𝘁𝗵𝗲 𝗪𝗮𝘃𝗲𝘀: 𝗔𝗻 𝗔𝗜 𝗜𝗻𝘁𝗲𝗿𝗮𝗰𝘁𝗶𝘃𝗲 𝗜𝗻𝘁𝗲𝗿𝘃𝗶𝗲𝘄 𝘄𝗶𝘁𝗵 𝗗𝗝 𝗔𝗶𝗻𝗮 𝗦𝗮𝗯𝗿𝗶𝗻𝗮 Step into the future of broadcasting with this groundbreaking session! 𝗝𝗼𝗶𝗻 𝘂𝘀 𝗳𝗼𝗿 𝗮𝗻 𝗲𝘅𝗰𝗹𝘂𝘀𝗶𝘃𝗲 𝗶𝗻𝘁𝗲𝗿𝘃𝗶𝗲𝘄 𝘄𝗶𝘁𝗵 𝗔𝗶𝗻𝗮 𝗦𝗮𝗯𝗿𝗶𝗻𝗮, 𝗠𝗮𝗹𝗮𝘆𝘀𝗶𝗮'𝘀 𝗙𝗶𝗿𝘀𝘁 𝗔𝗜 𝗥𝗮𝗱𝗶𝗼 𝗗𝗝, and Datuk Jake Abdullah, the visionary behind its creation, as we delve into the transformative power of AI in the radio industry 𝗛𝗲𝗿𝗲'𝘀 𝘄𝗵𝗮𝘁 𝘆𝗼𝘂 𝗰𝗮𝗻 𝗲𝘅𝗽𝗲𝗰𝘁 ✦ 𝗪𝗶𝘁𝗻𝗲𝘀𝘀 𝘁𝗵𝗲 𝗳𝘂𝘀𝗶𝗼𝗻 of human creativity and technological prowess in shaping the future of entertainment. ✦ 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗶𝘁𝘆 as the AI Radio DJ generates innovative and unique content effortlessly. ✦ 𝗘𝗻𝗴𝗮𝗴𝗲 𝗶𝗻 𝗮 𝘁𝗵𝗼𝘂𝗴𝗵𝘁-𝗽𝗿𝗼𝘃𝗼𝗸𝗶𝗻𝗴 𝗱𝗲𝗯𝗮𝘁𝗲 on the impact of AI on the future of radio and the creative industry. ✦ 𝗘𝘅𝗽𝗹𝗼𝗿𝗲 𝘁𝗵𝗲 𝗰𝗼𝗺𝗽𝗹𝗲𝘅𝗶𝘁𝗶𝗲𝘀 𝗼𝗳 𝗶𝗻𝘁𝗲𝗹𝗹𝗲𝗰𝘁𝘂𝗮𝗹 𝗽𝗿𝗼𝗽𝗲𝗿𝘁𝘆 and potential barriers AI may present. ✦ 𝗗𝗶𝘀𝗰𝘂𝘀𝘀 𝘁𝗵𝗲 𝗳𝘂𝘁𝘂𝗿𝗲 𝗼𝗳 𝘀𝗼𝗻𝗴𝘄𝗿𝗶𝘁𝗶𝗻𝗴, 𝗹𝘆𝗿𝗶𝗰𝘀, 𝗮𝗻𝗱 𝘃𝗶𝗱𝗲𝗼 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝗼𝗻 in an AI-dominated landscape. Be part of the conversation that's shaping the future of entertainment and marketing. 𝗝𝗼𝗶𝗻 𝘂𝘀 𝗮𝘁 𝘁𝗵𝗲 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗘𝘅𝗰𝗵𝗮𝗻𝗴𝗲 𝗙𝗼𝗿𝘂𝗺 𝟮𝟬𝟮𝟯, where we're Jumpstarting Resilience and Agility for a Cohesive Marketing Ecosystem within Asia. 📅 𝗢𝗰𝘁𝗼𝗯𝗲𝗿 𝟭𝟵 - 𝟮𝟬, 𝟮𝟬𝟮𝟯 📍 𝗗𝘂𝘀𝗶𝘁 𝗧𝗵𝗮𝗻𝗶 𝗟𝗮𝗴𝘂𝗻𝗮 𝗥𝗲𝘀𝗼𝗿𝘁, 𝗦𝗶𝗻𝗴𝗮𝗽𝗼𝗿𝗲 🔗 𝗙𝗼𝗿𝘂𝗺 𝗔𝗴𝗲𝗻𝗱𝗮 & 𝗦𝗽𝗲𝗮𝗸𝗲𝗿𝘀' 𝗗𝗲𝘁𝗮𝗶𝗹𝘀: https://lnkd.in/gYtCS6ED 𝙏𝙝𝙞𝙨 𝙚𝙫𝙚𝙣𝙩 𝙞𝙨 𝙃𝙍𝘿 𝘾𝙤𝙧𝙥 𝘾𝙡𝙖𝙞𝙢𝙖𝙗𝙡𝙚 𝙛𝙤𝙧 𝙀𝙡𝙞𝙜𝙞𝙗𝙡𝙚 𝙈𝙖𝙡𝙖𝙮𝙨𝙞𝙖𝙣 𝘾𝙤𝙢𝙥𝙖𝙣𝙞𝙚𝙨 Secure Your Place now for a 𝗳𝗿𝗼𝗻𝘁-𝗿𝗼𝘄 𝘀𝗲𝗮𝘁 𝘁𝗼 𝘁𝗵𝗶𝘀 𝗔𝗜-𝗽𝗼𝘄𝗲𝗿𝗲𝗱 𝘀𝗲𝘀𝘀𝗶𝗼𝗻 and a wealth of other insights from industry leaders! 𝗘𝗡𝗤𝗨𝗜𝗥𝗘 𝗡𝗢𝗪: 🔗 https://lnkd.in/geFK5sfj #MarketingExchangeForum2023 #marcusevans #marcusevansconferences #InnovativeMarketing #AgileMarketing #MarketingSuccess #cmo #marketing Kashmira George | Sangeetha Kaur Nair
Aina Sabrina | AI Radio DJ | Marketing Exchange Forum 2023 | 19-20 Oct | Singapore
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"In an era dominated by deepfakes and generative AI, the reliability of our sensory perceptions comes into question. We find ourselves immersed in a post-truth society where the line between reality and illusion is increasingly blurred. Advanced technologies inundate our news feeds with unverifiable speculation, often originating from anonymous algorithms. Our online presence has become a meticulously curated representation—a manifestation of the "selfie society." Social networks thrive on self-promotion and the relentless pursuit of validation through likes and followers. The content we consume and create is standardized, shaped by influencers and algorithms, creating a disjunction between our digital personas and authentic identities. (...) Our own online presence is akin to self-promotion, where we reveal ourselves at our best on the many networks. Welcome to the selfie society! It's no longer the content of what's said that counts, but the flow of hits and clicks, no matter if it's humans behind them." Can we still believe in visuals? TRUE/FALSE, thématique 2024 du Kikk Festival, du 24 au 27 octobre @ Namur.
Home Page - Kikk Festival
kikk.be
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A big thank you to Media.Monks for hosting our VP of Business Development - Agencies and Brands, Peter Crofut, at their panel this week at Cannes Lions about the impact of emerging platforms in the AI era. 🤖 It was an enlightening conversation with leaders diving into how GenAI is moving from theory to practice in the ad tech world. #CannesLions2024 #GenAI #CTV #Cannes
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Director at Deloitte Legal - Lawyers | Corporate M&A | Corporate Reorganisations | Technology Fast 50 & Rising Star Programme Director
With generative AI and its adoption moving so quickly, how can sports organizations stay on top of changes, rapidly experiment, and scale? From emerging revenue streams to increased investment in fan data, five trends are shaping the sports industry. Learn more in Deloitte’s 2024 sports industry outlook. Check it out via this link: https://deloi.tt/48XA2E4
2024 Sports Industry Outlook
www2.deloitte.com
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Sharing with my network as this is a great summary of current topics in advertising effectiveness. Have a look at the link in Sam's post as this allows access for non-WARC subscribers. #WARC #advertisingEffectiveness #CreativeEffectiveness
Need to show what you learned about effectiveness at Cannes Lions? WARC has you covered with this Swiss Army Knife of a report - and best of all: it's free (at least for a bit)! Highlights on creative strategy, #effectiveness #research, #humour, #commerce, #media, #creative, the work, and - yes - the latest on #AI reported from the festival. For a limited time only, access the report even if you’re yet to become a WARC member: https://lnkd.in/eq_hztsn If you’re a WARC member, get the report here: https://lnkd.in/eE2BsVwD
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In case you missed it! Watch full session on 'Creativity in the age of Gen-AI: Finally, Intelligence that enables Imagination' at the unveiling of dentsu-e4m Digital Advertising Report 2024. Experts on the panel: Pierre de Greef, Catherine Flynn, Apoorva Maheshwari, Ram Suresh Akella, Rahul Dutta, Amit Wadhwa Dentsu India I Viacom18 Sports I DangleAds Technologies I LinkedIn I Teads I Mobavenue Media #dentsue4mreport #genAI #digitaladvertising #digitalinsights #advertisingreport
#dentsue4mreport: Session on 'Creativity in the age of Gen-AI:Intelligence that enables Imagination'
https://www.youtube.com/
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