VML’s Post

🚀 The Power Shift Everyone's Talking About: Creative Agency's Game-Changing Move! 🎨 Hold onto your creative hats, because we have some groundbreaking news to share! Our latest article unveils a powerful shift in the world of creative agencies that has everyone buzzing. 🌟 📰 Read the full article here: https://lnkd.in/ekZ_GTu3 In an industry driven by innovation and imagination, this article explores a game-changing move that's reshaping the way creative agencies operate and serve their clients. 🎭 Here's a sneak peek of what you'll discover: ✅ The visionary strategy behind this transformative shift. ✅ Insights into the impact on creative agency-client relationships. ✅ How this move is setting a new standard for creative excellence. Join us in celebrating this exciting evolution in the world of creativity. Click the link above to access the full article and be part of the conversation on the future of creative agency dynamics! 🌆 Together, let's harness the power of imagination and innovation to elevate the creative landscape! 🎉🎬 #CreativeAgency #Innovation #GameChanger #EuStartUpNews #CreativeExcellence #AgencyDynamics #CreativeShift #MarketingStrategy #VisionaryMove #FutureOfCreativity

The traditional agency model is showing cracks, especially when it comes to nurturing creative talent. As agencies become increasingly data-driven — often at the expense of #creativity — the industry's "tried-and-true" approach is in need of a re-think to truly value creativity and the professionals who bring it to life.

Continuing on the earlier post on insights, sharing a piece of creative that I am sure was an outcome of a great brief and insight. Can you tell me what is the insight that led to the below ad creative? Celebrate World Creativity & Innovation Week and Day in whatever form you can. #wciw #wci #wcid #iamcreative #worldcreativity #worldinnovation #worldinnovationday #advertising #insights #creative #creativebrief

What goes into the development of a great execution that people love and that heroes the brand? I had the pleasure of chatting to Christine Turner, one of the creative directors at BBH London behind the Weetabix ad (The weetabix discovery) which was our AdMiration ad for last week to unpack all the big and small moments, the craft, creativity and detailed process as well as the insights involved in landing such a success. You can watch the full video in comments, or just enjoy this clip. #consumerinsights #creativeandeffective #effectiveadvertising #advertising #marketresearch

For my Artist Representation class this week, I read an article by IndieWire titled "Two of Hollywood’s ‘Big 4’ Agencies Just Combined. Here’s How WME and UTA Compare with the New CAA". The article discusses the recent official merger between the Creative Artists Agency (CAA) and ICM Partners, making CAA the largest talent agency in Hollywood. The piece highlights that the entertainment industry's landscape is evolving beyond traditional talent representation, with agencies now involved in podcasts, advertising, books, influencers, marketing, and data analytics. The competition among significant agencies like CAA, WME (William Morris Endeavor), and UTA (United Talent Agency) extends beyond representing A-listers, encompassing various facets of the entertainment business. The Writer's Guild of America (WGA) has not explicitly opposed the CAA-ICM deal but has historically pushed back against consolidating media power. The article notes the increasing importance of factors beyond traditional talent representation, such as brand partnerships and data analytics, in shaping the future of the agency business. Also mentioned are industry concerns about consolidation, the impact on talent negotiation power, and potential future developments, such as CAA's rumored spin-off as its own public company.   Read the article here: https://lnkd.in/evDigHc9 Esquire Group Inc. Eva Casey

Your media and creative teams need to meet! Have you ever seen an ad so many times that you start to loath the very "air" it runs on? You know that ad - it grabbed you the first 5, maybe 10 times you saw it, but then the media plan just kept beating you over the head with it. Eventually just wearing you down to nothing or worse, amping you up to pure hatred for the ad and the brand. So instead of spending your media budget on pissing people off, make sure to find the magic in the alignment of media and creative. The best ideas are executed and communicated in a way that brings that idea alive in smart, strategic ways. Let the carpet-bombing end today.

The debate continues: #strategy or #creativity? While both are crucial, it's the bold, creative ideas that leave a lasting impact. Thinking of the campaigns that have made history, they're often not just well-planned — they're creatively brilliant. Agencies take note: sometimes, less strategizing and more creativity is what truly differentiates a brand.

The debate continues: #strategy or #creativity? While both are crucial, it's the bold, creative ideas that leave a lasting impact. Thinking of the campaigns that have made history, they're often not just well-planned — they're creatively brilliant. Agencies take note: sometimes, less strategizing and more creativity is what truly differentiates a brand.

Stef Calcraft, CEO, and Jake Webster, Global Creative Strategy Director at Creative Futures (UK), shared the stage with Sue Unerman, Chief Transformation Officer, EssenceMediacomX, during the IPA (Institute of Practitioners in Advertising) EffWorks Global 2023🎙. They took center stage to introduce the topic of "Relevance Rules: Growth in the New Communications Economy" - challenging the status quo of traditional advertising.💡 Stef says: "To drive growth for brands in the New Communications Economy, the shape of our plans and what is in them must change, Relevance Rules is how we can do this." Discover more about the conference here 👉https://bit.ly/46OcqRu #EffWorks

We've just published the 2024 Contagious Pioneers: our list of the most exciting, creative and innovative agencies on the planet. The ranking is created by analysing the campaigns our editors have selected over the past year, filtered from thousands of submissions from all corners of the globe. A huge congrats to the 8 winners selected -- you can read about them here: #creativity #campaigns #advertising