Viessmann Climate Solutions wins German Brand Award for Targeted Up- and Reskilling! We are excited to share that our Viessmann Climate Solutions team won this year’s German Brand Award in the categories “Employer Branding Activities & Campaigns” and “Lighthouse Project of the Year” - honoring our 'Targeted Up- and Reskilling' activities and echoing the dedication of numerous passionate contributors from all ends of our organization to this joint journey! Since 2022, we at Viessmann Climate Solutions have been tackling labor shortage and the structural change our industry is facing in the context of the #EnergyTransition with our role based Up- and Reskilling activities. To date, more than 1,500 employees - mainly in the context of Engineering, Sales and Service - have participated in the program and more than 250 colleagues have contributed to the development of over 80 Learning Modules. Building the #FutureSkills specific to each job and providing tailored Learning Journeys for all role-holders allows for embedding those skills holistically into our organization and, at the same time, developing our organization and learning culture to the next level. Initiated by Germany's design and brand authority and judged by a high-calibre panel of experts from the brand industry and brand science, the German Brand Award is the award for successful brand management in Germany. It discovers, presents and honours unique brands and brand makers - and not only promotes the winners, but also their respective industries. #Viessmann #ViSucceed #ViessmannClimateSolutions #TeamVi #ClimateLeader
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Should we get rid of all print materials at events? I wasn’t expecting the answers I got to this question. I recently questioned my network about it, and I was surprised to discover the issue is more complex than it may seem. On the one hand, those in support of removing all print materials in favor of more sustainable events. On the other hand, those saying that some level of print materials is necessary for a better event experience. Maps, program. I witnessed something similar for a project I recently worked on. The planner’s commitment to sustainability made them cut a print magazine recapping the event. Attendees and the team loved this and was a great source of income. They replaced it digitally, but the experience and results were poor. So, what should I tell my client? Ignore sustainability and go back to the print resource, or embrace the sustainable challenge and develop a new idea?
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When dealing with time constraints and endless to-do lists, sustainability is one area that might not get a lot of focus from busy event organizers. 🌳♻️“Sustainability is an integrated mindset," as René Haller, director of operations, Associations Solutions, at MCI Switzerland, puts it. MCI brings that mindset when working with clients to ensure sustainability is part of the conversation when planning events. 🌍 Read on to dive deeper into this approach! #GreenMarketing #Sustainability #WeAreMCI #Eventplanning
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We’ve been keeping this one under wraps…. Over the last year The Bulb worked with Jack Morton Worldwide to create the first global organisation sustainability strategy: The PLANET Plan - and we’re excited that we can now share this with you. We had a dream team of myself, Julien Le Bas, Tim Leighton and led by our brilliant Rebecca Whitman, MSc. Through applying our tried and tested model, The Bulb Way, we took Jack Morton through a rigorous materiality assessment and Senior Leader workshops to create a strategy that was informed by their world, had measurable targets and laddered up to a big goal of Net Zero, Zero Waste by 2040. The strategy is supported by a practical implementation plan, a bespoke training programme and a suite of resources to support the global organisation (across 15 offices) to implement the PLANET plan and balance operational efficiency with environmental responsibility. Implementing a strategy for such a large global organisation was a welcomed challenge - and we’re so excited to see the impact and influence Jack Morton has moving forward. #sustainableevents #partnership #eventprofsuk #sustainability #sustainabilityconsulting https://lnkd.in/eywXTmGG
Extraordinary never looked so green! We're thrilled to announce Julien Le Bas as our Global Head of Sustainability. Julien has been leading the charge on all things sustainability at Jack and Genuine for a while now – from our commitment to Net Zero, Zero Waste in client experiences by 2040, to robust education and measurement, and award-winning eco-friendly projects for our clients including HERE Technologies, Electrolux, Intel, and more – so, it’s about time we made things official. "The state of our planet is a top priority for all of us. As an agency, we're aware of the environmental impact of large-scale brand experiences, and we've been working to reduce waste and emissions in our offices and in the work we do with our clients,” Julien shares. “But I cannot stress enough how important it is to instill a 'close-the-loop' mindset throughout our organization as a cornerstone for achieving true environmental sustainability. This mindset will guide every aspect of our work, and I am so honored to lead Jack Morton into a new era of more sustainable brand experiences.” Currently SVP, Executive Creative Director based in Munich, Germany, in his new role, Julien will oversee the monitoring and measurement of goals and targets, guide teams and partners, and drive the success of our commitments. He is supported by a network of over 70 sustainability ambassadors across all Jack Morton offices who are accredited in Carbon Literacy Training. #JackMorton #ExperienceBetter #BrandExperience #SustainableEvents #SustainableExperiences #Sustainability #NetZero #ZeroWaste #ExperientialMarketing
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I’ve been reflecting on the role of design and strategy in supporting companies in their journey towards sustainability. Here are a few key points grouped in three directions: circular business model innovation, sustainable branding, and sustainable communication. What are your thoughts and experiences when it comes to becoming more sustainable? #sustainablebusiness #sustainabledesign #innovation
Brands and Sustainability
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Consulente per la trasmissione in streaming degli eventi -Esperto di Engagement e Innovazione Eventi tramite Intelligenza Artificiale
I fully agree with the analysis made by Julius Solaris on the topic of sustainability at events. As correctly pointed out, this is a complex issue with no simple solutions. On one hand, it is essential to reduce the environmental impact as much as possible. On the other, we cannot ignore the human factor and established habits of some participants. I believe the best approach is a gradual one: in the short term, printing materials on request can be provided alongside efforts to promote digital usage. In the long term, educational work around the use of new technologies will be fundamental, so they can fully substitute printed materials while ensuring the same user experience. Only by acting progressively and involving people in change can we combine sustainability and meeting user needs.
Should we get rid of all print materials at events? I wasn’t expecting the answers I got to this question. I recently questioned my network about it, and I was surprised to discover the issue is more complex than it may seem. On the one hand, those in support of removing all print materials in favor of more sustainable events. On the other hand, those saying that some level of print materials is necessary for a better event experience. Maps, program. I witnessed something similar for a project I recently worked on. The planner’s commitment to sustainability made them cut a print magazine recapping the event. Attendees and the team loved this and was a great source of income. They replaced it digitally, but the experience and results were poor. So, what should I tell my client? Ignore sustainability and go back to the print resource, or embrace the sustainable challenge and develop a new idea?
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work in progress Sustainable Europe- SustainableYou Sustainable Europe Sustainable You (SESY) is a leading platform that aims to promote and support sustainable living and consumption. The logo for SESY is a striking combination of green and orange, with the letter "S" prominently featured. The choice of colors and the design of the logo are symbolic of the platform's commitment to environmental sustainability and its goal of bringing about positive change in the way we live and consume. The green color in the logo represents nature, growth, and sustainability, while the orange color symbolizes energy, enthusiasm, and creativity. Together, these colors convey a sense of vitality and purpose, reflecting SESY's mission to inspire and empower individuals and businesses to make more sustainable choices. The letter "S" in the logo not only represents the name of the platform but also stands for "sustainability." It serves as a powerful visual cue, instantly communicating the core focus of SESY and creating a strong brand identity. Overall, the logo for Sustainable Europe Sustainable You encapsulates the platform's values and aspirations, and it serves as a visual representation of its commitment to promoting sustainability and encouraging positive environmental and social change. In addition to the logo, SESY also offers an aggregator of all sustainable products, making it easier for consumers to find and support eco-friendly and socially responsible brands. With its user-friendly interface and comprehensive database, SESY is a valuable resource for anyone looking to make more sustainable choices in their everyday lives. #sustainability #sustainablebusiness #sustainabledevelopment #future #innovation
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The brand identity we created for BENANOVA is one of the more satisfying logos to apply to different contexts.
Benanova specializes in developing affordable, eco-friendly particle systems composed of natural resources through sustainable methods. Our team designed their brand identity and website to establish a strong presence for this versatile brand, paving the way for sustainable growth in the long term. Explore their collaboration with Brand Shepherd in the detailed case study: https://buff.ly/3JBYWyL
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As quoted by a famous Hungarian biochemist "𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵 𝗶𝘀 𝘁𝗼 𝘀𝗲𝗲 𝘄𝗵𝗮𝘁 𝗲𝘃𝗲𝗿𝘆𝗯𝗼𝗱𝘆 𝗲𝗹𝘀𝗲 𝗵𝗮𝘀 𝘀𝗲𝗲𝗻, 𝗮𝗻𝗱 𝘁𝗼 𝘁𝗵𝗶𝗻𝗸 𝘄𝗵𝗮𝘁 𝗻𝗼𝗯𝗼𝗱𝘆 𝗲𝗹𝘀𝗲 𝗵𝗮𝘀 𝘁𝗵𝗼𝘂𝗴𝗵𝘁.", well, we help you think of opportunities that stand out in the market and establish a strong and unique brand identity. With a mix of our accurate research and impactful messaging, we aim to integrate sustainable practices into your business, contributing to environmental and social responsibility. Let's turn ideas into action together, DM and schedule a call today. #Research #sustainability #Marketing #climateaction #GroundZero #MarketResearch
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Branding Consultant and Strategist. Growth Partner. Sustainability Investor. Asian Women Entrepreneurs Leadership Awardee (Philippines)
Episode 2: Sustainability Branding. Finally, the last point in branding your sustainability efforts is EDUCATION through EXPERIENCE. To effectively communicate sustainability, a major part is the PROOF OF CONCEPT and an EXPERIENTIAL APPROACH. #branding #sustainability #corporatesocialresponsibility #marketing
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CEO & Global Director Sales Cybergroup International l Ambassador bluesign® l Initiator MoPA | Innovator of the Year PSI Sustainability Awards | 2x Dad | Traveler | Ironman
Being a 2x dad, sustainability is my #1 priority. Sadly, our planet is drowning in overconsumption... ➪ I see it in my private life. ➪ But also within our industry. We need to accept: ❌ No one NEEDS promotional items. ✅ A pen without a logo... still writes on paper. ✅ A t shirt without a logo... can still be worn. Even more important to take care whatever we do! How you can act upon it: Less is more! ➊ Understand what impact you/your business have ➋ Use your budget for quality > quantity ➌ Try to get better everyday How I try to do “better”? It’s a journey! I like to question my and our companies actions daily. One goal for the future is to restructure the PSI Sustainability Awards. Another effort is my ambassadorship with Bluesign, as well as being the initiator of the Innovator of the Year awards. And finally being a sparing partner for our customers as well our partners globally. What do you do? How can we change things TOGETHER?
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