Victoria Kather García’s Post

🚀📈 Estimated Media Value (EMV) in Spain - Paid Media 2022 vs. 2023 The latest EMV data for Spain reveals some key insights from 2022 to 2023: - 🥇 Fashion 👗 and Food & Beverage 🍷 continue to dominate the market with significant media value. - 🥈 Sectors like Retail 🛍 and Entertainment 👨🎤 are showing positive growth, while Beauty & Cosmetics 💄 faces a decline. - 🥉 Telecommunications ☎ stands out with the highest YoY growth, highlighting its rising media influence. What can we learn from this? 🤔 The data underscores the dynamic nature of media investments and how different sectors are adapting. Fashion and Food & Beverage remain strong, but growth opportunities are emerging in Retail and Entertainment. Meanwhile, Telecommunications is rapidly increasing its media presence, signaling a potential shift in marketing strategies. Understanding these trends can help brands better allocate their media budgets and maximize their impact. 📊💡 https://lnkd.in/dAz7gTC4 Primetag IAB hashtag #EMV #InfluencerMarketing #PrimetagAnalytics #PaidMedia #MarketingInsights

Amid warnings of another tough year ahead for brands, marketers will be cheered by the findings of the IPA Bellwether Q4 2023 report released this week. Marketing budgets saw their strongest upward revisions for the best part of a decade last quarter, and preliminary budgets for 2024 suggest the trend will continue. It's especially heartening to see an uptick in spend on awareness-related activities such as events, direct marketing and PR, as well as main media. But to get the most from these budgets, optimizing spend, efficiency and performance must be a priority. Ensuring awareness-focused campaigns are delivered specifically to prospective customers, while retention and upselling activities are directed only to existing customers, will be key to these efforts. With the final deprecation of third-party cookies already underway, we expect to see a surge in advertisers entering into direct collaborations with media owners with a view to creating high-quality custom audience segments. Reach out to find out how InfoSum is helping the world's leading brands and media owners safely use first-party data to create high-performing media campaigns with zero reliance on third-party cookies. #marketing #cookieless #IPABellwether

In the competitive world of e-commerce, data is king! This article delves into A/B testing, a powerful tool to optimize your ad campaigns & maximize conversions. A/B testing allows you to compare different elements of your ads, such as headlines, descriptions, and calls to action. By analyzing the data from these tests, you gain valuable insights into what resonates most with your target audience. This empowers you to make informed decisions about your advertising strategy and continuously refine your ads for greater effectiveness. Read more: https://bit.ly/4avYKfi #SellyAfrica #EcommerceSecurity #SecurePayments #ecommerce #businesstips #entrepreneurlife #ecommercestore #startyourbusiness #sellafrica #free #supportisfree #entrepreneurlife #onlinehustle #makemoneyonlinefree

Following the Connect Commerce Summit in the US, the IAB has partnered with BWG Strategy LLC to release a new report "Retail Media 2023: Operational Strategies to Meet the Growth Potential" that includes some useful guidance for retailers, advertisers and agencies alike. The study surveyed 200 RMN ad buyers at brands & agencies, as well as conducted over 30 interviews with senior decision-makers at retailers, brands, agencies, and intermediaries, including demand side platforms (DSPs), supply side platforms (SSPs), & data providers - it includes the following key findings: 🛒 RMN ad buyers (spending at least $5m annually on RMNs) are projected to increase spend by 11% year-over-year in 2023. 🛒 Investments are expected to rise by nearly 20%. 🛒 Top reasons to buy: reach incremental audiences (55%); leverage retailer first-party data (52%); drive performance (48%); and leverage customer data (45%). 🛒 The Endemic Brand “Spend Tax” Grievance is a myth. Only 28% of buyers cite the requirement to spend as a top reason for buying. 🛒 To fund increased RMN investment, more than half (52%) are reallocating funds from across digital platforms, including social, search, and digital video/CTV 🛒 More than one-third (36%) are reallocating funds from linear TV, print and out-of-home. 🛒 Retail media can grow even faster, but must first address key ecosystem-wide issues. 🛒 Improving measurement and data collection is the #1 opportunity area identified by buyers. 🛒 Nearly 2-in-3 buyers (62%) cited the lack of measurement standards as a top challenge to continued growth, followed by nearly 60% wanting greater transparency. See the link below to download your copy 👇 It's a huge opportunity - even bigger once the measurement challenges have been solved - with Jeffrey Bustos - VP, Measurement, Addressability, Data Center, IAB - saying: “Retailers have a treasure trove of first-party data that enables advertisers to reach high intent audiences and provide closed loop-measurement, and budgets are shifting accordingly.” The IAB & MRC have developed retail media measurement guidelines, covering numerous aspects including audience measurement, in-store digital placed-based measurements, ad delivery, viewability, incrementality, reporting, and transparency - you can view and feedback on the guidelines below too 👇 #retailmedia #shoppermarketing #trademarketing #IAB #retailnews #retailing #advertising #measurement #guidelines #PPC #marketplace #ecommerce #revenue #CFO IAB Australia

42 percent of marketers in the Middle East, Turkey and Africa (META) region ranked it as their top priority, according to GfK’s newly launched CMO Outlook report. Thank you Campaign Middle East for sharing this. Learn more and read the full report below

📣 Unlocking the Future of Digital Advertising with Retail Media: Key Takeaways from "IAB's Europe 101 Guide to Retail Media" We've just delved into the latest insights from IAB Europe's comprehensive guide on Retail Media, and we're excited to share the most important points with you! 🚀 📢  Key Findings: 1️⃣ The Rise of Retail Media: Retail Media is not just an emerging channel; it's a powerhouse in digital advertising. By 2026, it's expected to outperform traditional TV ad spend, reaching a staggering €25 billion. 2️⃣ Widespread Adoption: Over 90% of advertisers are already leveraging Retail Media by partnering with retailers. This trend is not slowing down; it's accelerating! 3️⃣ First-Party Data is King: With the phasing out of third-party cookies, first-party data has become invaluable. Retail Media allows for precise targeting, optimization, and measurement using first-party data. 4️⃣ Flexibility in Buying Options: Whether you prefer managed services or self-serve platforms, Retail Media offers diverse buying options to suit your needs. 5️⃣ Multi-Faceted Benefits for Brands: From precise targeting to a broad range of advertising outcomes, Retail Media is a versatile tool for brands aiming for both short-term and long-term goals. 👉 Stay ahead of the curve by embracing Retail Media. Let's discuss how #Adshero can help you make the most of this exciting channel! To download full report please check the link in the comments below. #RetailMedia #RetailMediaNetwork #DigitalAdvertising #IABEurope #FutureOfAdvertising

Brands step up digital marketing as social media dominates consumer motivations in APAC #brands, #apac, #digitalmarketing, #socialmedia, #consumer https://lnkd.in/etuvn-Es

Publisher networks are a rich source of first party #data, and experts in understanding how to engage their #audience. News Corp Australia is at the forefront of this trend, harnessing the power of data and helping #marketers translate it into business outcomes. William Ryan, Commercial Product Director, recently spoke to Mumbrella on a publisher’s perspective on the cookie demise. In this insightful op-ed, William said the demise of third-party cookies places #publishers in a unique position to continue to #evolve the #digitalspace. "Beyond the importance of a diverse first-party offering is the partnerships that publishers bring to the table. Brands can gain a comprehensive view of their target market through secured data partnerships independent of third-party technology, which provide segmentation not easily or readily attainable alone," he shared. Read more on Mumbrella here: https://lnkd.in/dHK3XjkU #NewsCorpAustralia #CookieDemise #AudienceEngagement Louise Barrett Renee Sycamore Pippa Leary Ryan Hedditch Paul Blackburn Adam Kron Mark Brownie Dianna Molinaro Sazdanoff Kate Marshall James Fisher Mark Treasure Media Tonic

🌿 Understanding the Role of Local SEO for CBD Stores 🌿 🎯 Targeting Local Audience: With local SEO strategies, CBD stores can target customers in their geographical area, tapping into a highly relevant audience base. 🔍 Enhancing Visibility: Optimizing for local search terms allows CBD stores to appear in local search results, increasing their visibility to potential customers who are actively seeking CBD products nearby. 🛠️ Building Trust and Credibility: Local SEO efforts such as claiming and optimizing Google My Business listings help CBD stores establish trust and credibility with local consumers, especially in a regulated industry like CBD. 👣 Driving Foot Traffic: By optimizing for local search queries, CBD stores can drive foot traffic to their physical locations, ultimately leading to increased sales and brand awareness. ⚖️ Staying Compliant: Local SEO strategies ensure that CBD stores comply with local regulations and guidelines, helping them avoid potential legal issues. In conclusion, for CBD stores looking to thrive in their local markets, investing in local SEO is essential. It not only improves visibility but also fosters trust, drives foot traffic, and ensures compliance with local regulations. 🌱💼 #CBD #LocalSEO #DigitalMarketing #SEOStrategy #CBDIndustry #LocalBusiness #OnlineVisibility #TrustBuilding #FootTraffic #Compliance #MarketingStrategy

𝐃𝐢𝐯𝐞 𝐢𝐧𝐭𝐨 𝐭𝐡𝐞 𝐥𝐮𝐜𝐫𝐚𝐭𝐢𝐯𝐞 𝐰𝐨𝐫𝐥𝐝 𝐨𝐟 #𝐎𝐧𝐥𝐢𝐧𝐞 #𝐀𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠! In 2022, the Online Advertising Market soared to a whopping US$ 488.96 billion, and it's only heating up! With a projected CAGR of 15.3% through 2029, it's set to reach an impressive US$ 1324.59 billion. Here's what you need to know: ➡ 𝐂𝐥𝐢𝐜𝐤 𝐇𝐞𝐫𝐞 ----> https://lnkd.in/gc6xqxH3 𝐆𝐥𝐨𝐛𝐚𝐥 𝐎𝐯𝐞𝐫𝐯𝐢𝐞𝐰: Online advertising is the cornerstone of modern marketing, leveraging the Internet to connect advertisers with consumers. Increased online presence and social media usage are major drivers of its growth. 𝐃𝐲𝐧𝐚𝐦𝐢𝐜 𝐌𝐚𝐫𝐤𝐞𝐭 𝐃𝐲𝐧𝐚𝐦𝐢𝐜𝐬: Online advertising is evolving, offering efficient methods for targeting users across platforms like social media, paid search, and SEO. Short-form ads (like the popular 6-second format) are gaining traction, promising even greater engagement. 𝐒𝐞𝐠𝐦𝐞𝐧𝐭 𝐀𝐧𝐚𝐥𝐲𝐬𝐢𝐬: Video ads lead the pack, capturing 38% of the market in 2022 and poised for a 16.9% CAGR. Social media advertising follows closely, driven by the billions of active users on platforms like Facebook, Instagram, and Twitter. 𝐄𝐧𝐝-𝐔𝐬𝐞𝐫 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬: Industries like BFSI (Banking, Financial Services, and Insurance) are at the forefront, with significant market share and rapid growth expected, fueled by technological advancements and digital spending. 𝐑𝐞𝐠𝐢𝐨𝐧𝐚𝐥 𝐎𝐮𝐭𝐥𝐨𝐨𝐤: Asia Pacific dominates the market, led by tech-savvy giants India and China. North America follows suit with a significant CAGR, driven by increased digital advertising spending. 𝐅𝐨𝐫𝐞𝐜𝐚𝐬𝐭 & 𝐀𝐧𝐚𝐥𝐲𝐬𝐢𝐬: The future looks bright, with regions like the U.K. projected to witness substantial growth. Comprehensive reports provide stakeholders with invaluable insights, covering market dynamics, competitive analysis, and future trends. Ready to tap into the immense potential of Online Advertising? Dive into the data-driven world of marketing and stay ahead of the curve! #OnlineAdvertising #MarketingTrends #DigitalTransformation