Vibes’ Post

Self-Mastery Day 8 Costco's Rotisserie Chicken - Small Price, Big Value! The balance between short-term losses and long-term gains in customer loyalty and revenue . Strategically positioning the rotisserie chicken at the back of the store encourages customers to explore the aisles and boosts impulse purchases. This approach leverages consumer psychology, tapping into shoppers' tendency to make unplanned purchases while browsing. While Costco may initially absorb losses from selling individual rotisserie chickens, this tactic fuels overall profitability by driving membership sign-ups and boosting sales of complementary items. It's a strategic balance between short-term costs, long-term customer loyalty, and revenue gains. #strategicthinking #strategicleadership #decisionmaking #consumerexperience

Thrilled to be included in this Best Life feature discussing the rudest shopping habits! It's always fascinating to delve into customer behavior and the impact it has on a shopper's experience, especially during the holidays.🛒 - In the article, we explore how certain habits can affect not just other shoppers but also the hardworking staff and the overall retail environment.💫 We also look at habits that can help with Rude Shoppers. Yes, we give advice on how to handle these situations.. - What's the rudest shopping behavior you've ever experienced? Share below!🍵 Do you know how your employees are handling "rude" customers? Rema can help. contact us at info@remareport.com #retail #retailindustry #consumerbehavior #retailnews #rudecustomer #customerexpereince #retailnews #bestlife

As a manager, you can't be everywhere, but mystery shoppers can! 👀    SLA saladebar is going through a growth phase, and want more people to discover their accessible and healthy food 🥗. With mystery shopping research, they receive honest feedback from real customers who match their target audience, without any preconceptions or biases. This helps them to improve their concept with a customer-centric view.    Nikki Groenendaal, Manager of Operations at SLA, mentions that as a manager, she can’t always be present; ‘It’s nice to work with mystery shoppers. You get very specific points for improvement. One shopper looks at things differently than another, but that’s what our real customers do too.’     Are you curious about how SLA handles the results internally at different levels? 📊  Read the entire article here: https://lnkd.in/e5WT6Phg    

If you’re tired of indulging on valentine’s day sweets, it may be time to head to the grocery store for something different. But with so many options in pricing, atmosphere, customer service, and more, it can send your head spinning. Our latest Retail and Consumer Shipping Study has the answers you seek; find out which supermarkets are stealing customers’ hearts this year via CNBC: https://lnkd.in/ezTMtsRi

For restaurants aiming to thrive in this competitive landscape, incorporating a drive-thru option may prove to be a game-changer. Embracing this consumer preference can potentially unlock new growth opportunities and strengthen customer loyalty. Check out this great article from Restaurant Business Online to learn more. #restaurants #drivethru

Check out this article that looks at the motivations and history of prioritizing the look of produce above all else. Envirosell often helps clients understand how to message to shoppers at the point of sale to help them make more informed decisions, beyond just the look. #marketresearch #retaildesign #consumerbehavior #customerexperience https://lnkd.in/gEJxbjd

People sometime ask me about Swedish retail and what’s unique here? In the world of retail, for me, one Swedish company stands out as a unique phenomenon: Systembolaget AB. With a government monopoly, Systembolaget is the sole retailer of alcoholic beverages in Sweden, it operates under a distinctive set of principles that challenge traditional notions of success, the company mission is to limit the effect of alcohol and sell it in a responsible way. Unlike conventional retailers focused on driving sales, Systembolaget takes a different approach. Instead of measuring success purely in revenue, their key metrics are, customer opinion of the company and customer service happiness score (NPS). By offering a very broad but carefully curated selection of products, providing expert advice, matching beverage with food and promoting responsible consumption, they empower consumers to make informed choices. They do this with excellent staff, providing great customer service, and they always come out on top when measure customer happiness or NPS in Swedish retail (often in a class of its own). The placement of products is done in a neutral way, not do drive sales and impulse buy, and not to promote any specific product. Product category, country, and price is how every store is set up to be brand neutral. The volume of sales (popularity) of a product, determent how large space that product get on the shelf. The selection of a product is also done in a brand neutral way with blind testing by experts. The company and their stores have changed a lot during the last 20 years, from a very government-controlled order by the counter store experience, to a modern pick yourself, browse, get inspired and educated. Clear navigation and price tags, with relevant information. A great assortment, but also the possibility to order almost anything from anywhere, if that’s what you want.  It is probably also the only store where you at the end, near the registers don’t have product to impulse buy. But basket and a sign saying, “Did you change your mind, place your products here”. Promoting customers to only buy what they need. Having a monopoly certainly helps in taking out the competition, but I think there are things in the customer service area, store design, knowledge of staff and how you live your company mission and values in store, that we all can learn from. #retail #retailtech #Systembolaget #Sweden #swedishretail #sthlmstoretour

With more people globally back to their loved routine of shopping for perishables in the physical environments (yes, people still do this), this article is a solid resource for a comprehensive perspective of what works from a merchandising strategy. It reminded me about the unique insights from Paco Underhill's last book "Why we Eat" (where you can find my favorite quote, "Food is Love"). Grocers should continue investing in enhancing the #CustomerExperience, starting with the food/perishable sections, without losing sight of the importance of their employees in delivering it, especially those experts that love to help their customers and are proud of keeping their store sections clean and well stocked, the #EmployeeExperience. #HumanExperience #HX (Andrew Nadin, Martin Mundo, Victor Verlage, Gita Kazokaitis, Sarah Wilson, Dave Ritter, Eduardo Romero, Russell Mounce, Greg Cathey, Lance de la Rosa, Chad Donath, Cedric Clark)

#TuesdayThought: What if we considered how to regulate AI from the learnings of the case studies of regulating alcohol in Sweden? Super interesting post, as I really liked the link Oskar shared with me based on my own pondering. I do think this showcases a very long term product that has value when social responsibility is taken in consumption, but also long term damaging impact when left to markets only to regulate. Which I think is similar to me for the way various addictive digital products are needing to be viewed. Sure it’s great to be using tech, but when profit only guides development or sales of products, what will be the long term (negative) societal impacts beyond the value added? #productdesign #problemsolving #processdevelopment #AI #consumerbehavior

Set yourself up for success and less stress this week by grocery shopping effectively. Learn how in this week's newsletter!