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Finmid, a Berlin-based firm that makes integrated fintech solutions, has secured €23 million ($24.7 million) in a Series A investment to expand its #product and reach new markets. Finmid is one of several startups in this space that target marketplaces who wish to offer their own payment and financing choices. The company's post-money valuation from the round is €100 million ($107 million). Embedded finance companies have long targeted marketplaces, which are two-sided businesses that facilitate the purchase of goods and services by #customers and retailers. Airwallex, Rapyd, Kriya, and several other players are among those preparing for that chance. Finmid, nevertheless, thinks it might be able to get additional business, particularly in its hometown. In Europe, small and medium-sized #enterprises usually turn to banks for loans. SMBs may now access a wider range of funding options than ever before thanks to the growth of fintech, and more and more of them are doing so. Additionally, it is reasonable for marketplaces to provide these services on their own: Because #businesses have a captive audience of consumers and the consumers of their customers, they have access to a wealth of information that they may use to create more customized lending offerings, for instance. This is one instance of how that functions. The sales history of the restaurants is available to Wolt, unlike banks, and finmid assists it in utilizing this information to determine which #customers would be shown a pre-approved financing offer. Finmid, however, was able to locate patrons who have supported the business from its #founding during the epidemic and have contributed €35 million in equity capital to date. Finmid can allow its clients to present pre-approved capital proposals, which end users can choose to accept or reject, in order to improve the fluidity of the user experience. Additionally, the business provides a service known as B2B Payments, which enables partners to support user-to-user trade. This commodity is used by #marketplaces including Vanilla Steel (metal), VonWood (timber), and FruPro (fruits and vegetables). Additionally, the business wants to grow #abroad. Italy is first on the list, although Schertel stated that no plans exist to create an office there. Though Finmid maintains an office in Berlin, Talkanitsa spends the majority of his time in Vienna. www.tycoonstory.com #Finmid #fintech #SeriesA #investment #embeddedfinance #marketplaces #SMBs #businesspartners #technology #B2Bpayments #startup #expansion #Europeanmarkets #venturecapital #financialservices #userexperience #digitaltransactions #internationalgrowth #Berlin #Vienna finmid Mark Holtmeier Bartosz Bednarek Max Schertel Dina Osseyran Alexander Talkanitsa Linda Vildava Samuel Odu Varvara Lushnikova

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