TUMI’s Post

Announcing our newest global ambassadors, professional golfers Nelly Korda, the #1 female golfer in the world and the reigning Chevron Championship winner, and Ludvig Åberg, ranked #4 globally.    As two of the most committed and celebrated names in golf, Korda and Åberg epitomize a relentless dedication to performance, unwavering drive, and extraordinary results – ideals that we passionately infuse into every collection. The new ambassadors will exclusively carry TUMI luggage and backpacks on tour as the brand supports these players and their ambition to perfect their game.    In a new chapter of our partnership with the LPGA Tour and PGA TOUR, we were chosen to design all-new, custom TUMI 19 Degree Aluminum trophy cases for the highly anticipated TOUR Championship on the PGA TOUR along with the Solheim Cup and the CME Group Tour Championship tournaments. Designed by TUMI’s Creative Director Victor Sanz, the trophy cases reflect themes of strength, confidence, aspiration, passion and ideals shared by the brand, and the legendary players that will hold the trophy case as a symbol of achieving the ultimate feat.    The first case will be unveiled at the TOUR Championship in Atlanta this August, followed by cases for the LPGA Tour’s Solheim Cup in September and CME Group Tour Championship in November. To learn more about TUMI Sport’s partnerships, visit TUMI.com/About.

We are excited to announce the opening of our newest TUMI store in Madrid’s luxurious Galería Canalejas.  This week, we hosted an exclusive event to welcome our TUMI friends and family to our new space. Visitors discovered our most iconic collections: from signature Alpha to elegant 19 Degree Aluminum.   The store combines excellence and innovation with history. In this boutique, we’ve integrated elements that belong to the historical archive of Galería Canalejas, such as original safety deposit boxes, which belonged to the former Banco Central Hispano Americano in the 1940s and now exist as part of an exquisite two-meter marble-topped table.    Immerse yourself in TUMI's excellence and innovation on the first floor of Galería Canalejas, open from Monday to Saturday, 10:30 AM to 8:30 PM, and Sundays and holidays from 12:00 PM to 8:00 PM, at Plaza de Canalejas, 1.

Excited to share that TUMI 19 Degree Extrait has been announced the Best Winter Cologne according to the Robb Report Grooming Awards 2024. Embodying the essence of winter luxury, this fragrance captivates with its bold, sophisticated blend. Discover TUMI Fragrance on TUMI.com and in stores worldwide. Read more here: https://lnkd.in/eETQksvy

Last night, we hosted an event at the TUMI Regent Street Store in London to celebrate the remarkable achievements and invaluable contributions made by women across various industries. Players from the Tottenham Hotspur Women's football team shared their stories of resilience and teamwork, shedding light on their personal journeys within the fiercely competitive realm of professional sports. The players discussed overcoming challenges and achieving excellence, which ignited motivation and inspiration among the guests.   As part of TUMI's commitment to empower all journeys, we are proud to be the Official Formal Luggage Partner of the Tottenham Hotspur Women.

We’ve expanded our partnership with 1% for the Planet marking this as our first philanthropic partnership on a global scale. 1% of the proceeds from our TUMI 19 Degree collection in polycarbonate is donated to nonprofit organizations in the 1% for the Planet network that support certified global environmental efforts. The TUMI 19 Degree Collection in polycarbonate’s outer shell is made with more than 90% post-consumer and post-industrial recycled polycarbonate by weight and has grown to become one of TUMI’s most beloved collections. The renewed commitment builds upon TUMI’s existing regional partnership with 1% for the Planet, increasing impact through a global lens.   For more information on 1% for the Planet, please visit onepercentfortheplanet.org. Shop the TUMI 19 Degree Collection available at TUMI stores and TUMI.com worldwide.

We made a splash in Palm Desert over the weekend at the Interscope Records & Capitol Records Coachella Party, an exclusive private event attended by festival artists, VIPs, and executives.   We showed up with an exclusive #TUMIGolf putting experience, showcasing our commitment to innovative design, high-performance materials and effortless travel. Guests had a chance to show off their golf skills, and players walked away with pieces from the golf collection. Seven lucky players got a hole-in-one and walked away with a TUMI golf stand bag.    This experience plays into our continued expansion into the world of sports. Stay tuned for more exciting moments to come later this year.

Discovering Asra: Lost in the magic of the moment. We brought the Asra collection to life with a glamorous event in Singapore celebrating the launch of our global campaign starring Mun Ka Young. Watch the video for an inside look. #TUMIAsra

Last night, we hosted a global event in Singapore to celebrate our newest women’s handbag collection: Asra. The “Discovering Asra” evening unfolded through a series of surprises, taking guests on an intimate and glamorous journey to discover the modern allure of Asra. The experience began with a sunset cruise that brought guests to Singapore's Sentosa Sunset Pier. Guests enjoyed a 5-course meal created by Michelin Star Chef Bjoern Alexander and dessert by Chef Janice Wong. Each course spoke to five defining moments in Mun's life. Multiple rooms formed a fully immersive experience inspired by the Asra campaign and the collection's colorways. The night ended with a dazzling digital fireworks display and lively music by DJ Siena. Where elegance meets innovation. Discover the beauty of Asra today. #TUMIAsra

Mun Ka Young for TUMI. Discover Asra—a new handbag collection that explores one silhouette in many expressions for every journey and every move. #TUMIAsra