Thank you Washington Business Journal!
This week, Brendan and I were thrilled to chat with the Washington Business Journal about our recent rebrand and plans to continue innovating on the automotive service industry in the DMV and beyond. Grateful to be on a team with so many awesome people who are passionate about creating magical experiences for clients everyday! https://lnkd.in/eTyRWRAc
The unique blend of market timing, emerging tech, and changing consumer preferences is a recipe for massive innovation. It's an exhilarating time to be a startup in the #tire and #auto industry. 🚀 Check out the role Treads is playing👇 #startup #vc #tiresubscription #innovateordie
The future is here, and Treads is at the forefront! 🚀 Excited to share our featured article in MOTOR Magazine. Marion Jablon Posen highlights how we're revolutionizing vehicle maintenance for consumers! Dive into how our founder Zach Olson's vision is reshaping the customer experience. Zach was featured alongside Discount Tire’s Tom Williams, executive vice president and chief experience officer (CXO), and Christian Plaichner, Chief Product Officer (CPO) at Anyline. Check out the full story for insights into our cutting-edge technology and commitment to convenience. 🔗 https://lnkd.in/g44NmepC Learn how our innovative approach is streamlining tire inspections, simplifying service processes, and enhancing the overall customer journey. Discover why Treads is leading the way in automotive service and repair innovation. 💪 MOTOR Information Systems #TreadsInnovation #FutureOfAutoService #CustomerExperience #ConvenienceFirst #TechDriven #TreadsTech #InnovationLeadership #TreadsRevolution #GetTreads
On this episode of #CBTNow, host Shyann Malone is joined by vice president and head of auto benchmarking and mobility development at J.D. Power, Kristin Kolodge, to discuss why buyers are less happy with their cars and whether dealers and manufacturers should be concerned. https://lnkd.in/gqs4s-Z9
The #digitaltransformation is not stopping at car dealerships. But what challenges does this pose for the automotive industry? Lothar Bullinger, responsible for Dealer Management Systems #VW at #TSystems, provides insights into the changes. While customers are demanding increasingly modern communication channels, car dealerships must also respond to new business models and electromobility. Open IT systems that have a modular structure should help facilitate communication between different programs and save time. Bullinger emphasizes that collaboration with car dealerships is important in order to develop innovative and effective software solutions. The goal is to provide the customer with an optimal user experience that is intuitive, user-friendly and device-independent. Bullinger sees the car dealership of the future as a place that pursues greater customer orientation. The customer should be provided with all relevant information and services - proactively. From information on the production of the vehicle to delivery, maintenance and repair, or an overview of invoices. Lesen Sie mehr: https://bit.ly/3DbXTSG #Volkswagen #DMS #Automotive
Do today's vehicle shoppers prefer not to haggle? Some signs point to yes, but regardless of whether or not you negotiate price at your #dealership, every customer wants a valuable experience with a dealer who understands their needs. In our blog, check out tips for working with budget-conscious customers and explaining financial options—with the power of personalization: https://lnkd.in/gtmVefJh
From discounts on your customer's dream ride to complimentary services that keep their journey smooth, automotive loyalty programs are a game changer. It's not just about cars; it's about creating a community where every mile brings your customers closer to an unforgettable experience. 🚗 Read the full article and get insights on how you can start your own automotive loyalty program: https://lnkd.in/dEcs697b #automotiveindustry #automotive #loyaltyprogram #loyaltyrewards #businessinsights #loyaltyxpert
Car Manufacturers and Dealerships need to position themselves effectively as our wants as car buyers is changing and the various demographics are no longer buying the car brands because their parents bought those brands - The market dynamics are changing and WHO of the car manufacturers and dealerships will position to capitalize! #dealerships #toyota #gm #ford #tesla #bmw #nissan #infiniti #cadillac #penske #carmax #autonation #lithia #billbrowndealership
Brand Loyalty Drops Below 65% Among New-Car Buyers! It's becoming increasingly difficult for carmakers to turn a customer into a repeat customer, according to a recent study. An unexpected side effect of the chip shortage was that drivers who kept their car for longer than they're used to are going to the competition to try something new. "As vehicle availability increased and more choices hit the market, loyalty among brands as a whole saw a decline in 2023. Additionally, owners were tied down to their vehicles for longer than normal due to ongoing supply chain disruptions, and as a result were more likely to experience problems with their vehicles. Now that some of those issues have eased, consumers are looking to get behind the wheel of something different and are no longer remaining as loyal to a brand," said Tyson Jominy, J.D. Power's Vice President of data and analytics. Consumers are intentionally purchasing older used vehicles as inventory challenges and economic pressures force a change in spending habits. Automotive research platform iSeeCars.com reports that used car prices have risen so fast that the current average price of a six-year-old vehicle outweighs that of a three-year-old vehicle in 2019. At the root of this rampant inflation was the COVID-19 pandemic. Manufacturing disruptions had lasting effects on both new and used vehicles, creating shortages in both segments that drove price tags to record highs. Car buyers are facing another issue; their money is losing its value. While inflation is the chief culprit of this trend, rising interest rates are also straining employers, leading to slow job and wage growth. Credit availability is facing pressure as well, preventing many would-be buyers from qualifying for affordable loans, reports CBT News. Although banks have started to ease restrictive lending practices, many remain on high alert after the collapse of several financial institutions in the first quarter of 2023. All these headwinds are leading drivers to adjust their buying habits and opt for older, and hopefully cheaper, used vehicles. Car dealerships who address these car brand and dealership loyalty problems stand out among their peers because they have designed and implemented new and imaginative sales practices to attract previous customers. Car salespeople who know the driving habits of all the members of a family and who remind their buyers that service is scheduled, or warranty is about to expire will be rewarded with more loyal car buyers and an increased number of car sales. Technology exists to capture the driving habits of customers, number of drivers in each family unit and driving patterns and travel experiences. One of these auto technology applications, AutoVault™, captures information while each driver in a family unit is behind the wheel and connects the driver's family members to their car dealership on a regular basis
Great article Jason Cranswick! It’s like you could be talking about eDynamix and what our exsto platform is designed to help automotive dealers achieve across both sales and Aftersales channels 💥 #oneplatform #onesupplier #onelogin
Car dealers struggling to adopt ‘business strategy for the digital world’ due to ‘fragmented systems and processes’, says Norton Way Motors Ltd boss https://lnkd.in/e9HdBNzk #cardealer #business #strategy #digital #systems #processes #struggle Jason Cranswick
🚀💡 Hey Rockstars, let's talk about the future of car dealerships in 2023! 🚗💥 I believe that in order to elevate the automotive industry to new heights, we need to embrace technology and harness its power to create better customer experiences. And one exciting solution that caught my attention is ALFRED - the game-changing platform that connects dealers with buyers like never before! Imagine a world where AI automation takes care of the mundane tasks, allowing our salespeople to focus on what they do best - building genuine connections with customers. By leveraging ALFRED, we can attract more buyers and ultimately, boost sales. What sets ALFRED apart is its ability to ensure no opportunity slips through the cracks. It does everything our salespeople should but don't have the time for. From personalized follow-ups to appointment scheduling, ALFRED takes care of it all, leaving our sales team free to provide exceptional customer service. But here's the real secret to selling more cars - setting more appointments. By revolutionizing our car dealerships with ALFRED, we can streamline the appointment setting process, making it easier than ever for potential buyers to connect with us. And when we have more appointments, we have more opportunities to make sales and create lifelong customers. So, my fellow thought leaders, let's join forces and share our ideas on how we can make 2023 an unforgettable year for car dealerships. How can we leverage technology to create remarkable customer experiences? What innovative strategies can we implement to attract more buyers? I'm excited to hear your thoughts and collaborate on our shared vision for the future of car dealerships. Together, let's shape the automotive industry and drive it towards a brighter tomorrow! 🌟💪💼 #VisionForCarDealerships #DigitalTransformations #EfficiencyInCarDealerships #AIAdvancements #StreamlinedOpperations #InnovationInAutoIndustry #InnovationInAutomotiveIndustry #EfficiencyBoost #Innovation #AIforBusinessSuccess #TechForBusiness #Appointmentsetting #AIforBusiness #AIinCardealerships
Content Is Fire, SEO Is Gasoline | Strategic SEO & Content Consultant with AI Proficiency
After working in automotive marketing for the last four years, I've observed that compared to other industries, the dealership approach seems outdated. Dealerships often rely on one or two online channels, such as Autotrader and HeyCar, with little emphasis on building a community around the dealership or fostering a core customer base. This narrow focus starkly contrasts with the broader, more integrated strategies seen elsewhere that drive deeper engagement and loyalty. Dealerships need to wake up to the reality that digital isn’t just an add-on but the very foundation of today’s consumer expectations. Cranswick's analysis makes it clear: fragmented systems and outdated processes significantly impede the ability to succeed in a rapidly evolving market. The car buying process is evolving rapidly, and sticking to the old playbook is a recipe for obsolescence. Dealerships are dragging their feet, mistaking a website and an online inventory as a digital transformation. It's not. What’s needed is a revolution in how dealerships think about and operate their businesses in the digital age. Norton Way Motors Ltd's ambition to create an omnichannel experience highlights a stark contrast in an industry that's notoriously slow to adapt. Their focus on thriving through digital innovation, integration, and customer-centric strategies serves as a critical wake-up call to others in the sector. Let's be clear: The future of car sales is online, data-driven, and customer-focused. Dealerships stuck in the past, beware. It's adapt or become irrelevant. The industry needs to shift gears now, or risk being left in the digital dust. From my experience, embracing a holistic digital strategy that includes community building and customer engagement is not just beneficial but essential for survival and growth in today's market. #cardealership #cardealers #automotiveindustry
Car dealers struggling to adopt ‘business strategy for the digital world’ due to ‘fragmented systems and processes’, says Norton Way Motors Ltd boss https://lnkd.in/e9HdBNzk #cardealer #business #strategy #digital #systems #processes #struggle Jason Cranswick
🚗💼 Automotive Dealerships: Revving Up the Future 💼🚗 Automotive dealerships have long been the heart and soul of the automobile industry, serving as the bridge between manufacturers and consumers. As we navigate through an era of rapid technological advancements and shifting consumer preferences, the role of dealerships is evolving in ways we couldn't have imagined. Let's delve into the world of automotive dealerships and explore how they are adapting to stay relevant in an ever-changing landscape: 🔹 Customer Experience: The key differentiator for automotive dealerships today lies in the level of customer experience they provide. From the moment a potential buyer walks through the showroom doors to the post-purchase service interactions, every touchpoint matters. Dealerships that prioritize customer satisfaction and go the extra mile to create personalized experiences are setting themselves apart from the competition. 🔹 Digital Transformation: The digital revolution has disrupted traditional business models, and automotive dealerships are no exception. Embracing digital tools and platforms is no longer a choice but a necessity for dealerships looking to thrive in the digital age. From online sales channels to virtual test drives, dealerships must leverage technology to meet the evolving expectations of modern consumers. 🔹 Sustainability Initiatives: With the growing focus on sustainability and environmental consciousness, automotive dealerships are increasingly adopting eco-friendly practices. From promoting electric vehicles to implementing green initiatives in their operations, dealerships are taking proactive steps to reduce their carbon footprint and contribute to a more sustainable future. 🔹 Community Engagement: Building strong community relationships is another critical aspect of a successful dealership. By actively engaging with local organizations, sponsoring events, and supporting charitable causes, dealerships can foster a sense of trust and loyalty among community members. This not only enhances brand reputation but also creates goodwill that can translate into long-term customer relationships. In conclusion, automotive dealerships are at a crossroads, facing unprecedented challenges and opportunities in a rapidly evolving industry. By focusing on customer experience, embracing digital transformation, prioritizing sustainability, and engaging with the community, dealerships can pave the way for a successful future. The road ahead may be uncertain, but one thing is clear - the automotive dealership of tomorrow will look very different from what we know today. Embrace change, innovate relentlessly, and drive towards a future where automotive dealerships continue to be the driving force of the automotive industry. #AutomotiveIndustry #Dealerships #Innovation #CustomerExperience
