Trevor Stolber’s Post

Our CTO Co-founder Trevor Stolber shares his thought on the recent Google Documentation leak. The beginnings of sorting fact from fiction. Lots to unpack here. Not to mention the timing of this anonymous leak is circumspect being all the focus in SEO has been on the failures of the AI Overview rollout and what it means for Googles future. Stay tuned for more thoughts (and prayers lol) from our co-founders Stephan Bajaio & Trevor Stolber. #seo #googleleak #vibelogic

Anyone who wanted to evaluate their own site based on Google's Quality Rater Guidelines, can use the free template available here: https://lnkd.in/gGJMMxpy by Cyrus S. So much to learn from his AMA thread: 1. Google can't tell if a site "looks" spammy, but give it a few thousand hand-rated examples, and it can get pretty close 2. Raters are typically given a keyword and list of results for evaluation. 3. Algo can take care of human biasness 4. It took 13 months of user click data to train navboost. 5. YMYL applies to very few sites 6. EEAT indirectly impacts ranking And lot more..

Google API leaks is something every SEO should read related to 14K attributes (features). After the leaks, now we come to know what matters the most which Google said, 'doesn't matter'. ➡ The leak confirms that Google uses features like site authority, clicks, and time spent on page to rank websites. ➡ Google contradicts some of its past statements regarding ranking factors, such as disavowing the existence of a sandbox for new websites ➡ Some important ranking factors revealed in the leak include Panda (uses backlinks and user behavior signals), authorship, and link quality (including source tier and freshness) ➡ The document emphasizes the importance of dates with the content. This could lead to fresh content with fresh date. Link: https://lnkd.in/e9mmCsWw #googleleaks

Did you know that a new Google Core Update is rolling out at the moment (and will be finished any time now!) 🤓 Google Core Updates are essentially large updates that Google makes 2-3 times per year, making sure they are sticking to their own guidance and factoring in any new info. At the moment, it seems like some people with the most significant positive impacts are those making the most of the EEAT algorithm (formerly EAT which stood for Expertise, Authority & Trustworthiness, and now includes Expertise). Sites showing Expertise through the use of clear proof of 1st hand experience, be it first person language, photos of your experience, or other such info, are seeing the biggest improvements so far according to experts (like Lily Ray) If you see any big changes to your traffic or SEO metrics in the coming weeks or want to make sure you're optimised for them, consider EEAT! Useful links: Google's info on Core Updates: https://lnkd.in/eYaYs-m3 Search Engine Land: https://lnkd.in/exjgKxiP

Google API leaks reveal Google's lies 🤥 - Google claimed they don't use a "domain authority" metric, but the docs show they totally do - it's called "siteAuthority." - G said clicks don't affect rankings, but there's a whole system called "NavBoost" that uses click data to change search results. - Google denied having a "sandbox" that holds back new sites, but yep, the docs confirm it exists. - G assured us Chrome data isn't used for ranking, but surprise! It is. - The number and diversity of your backlinks still matter a lot. - Having authors with expertise and authority helps. - Putting keywords in your title tag and matching search queries is important. - Google tracks the dates on your pages to determine freshness. - A lot of long-held SEO theories have been validated, so trust your instincts. ✅ Creating great content and promoting it well is still the best approach. PC: unknown ----------------------------------------------------------------- #googleapi #seo #google

Our good pal, Google, is constantly implementing small updates, fixes, and tweaks to their search engine algorithm. In fact, the tech giant makes thousands of these minuscule changes every year, most of which you probably never even notice. These tiny fixes have very little impact on what SEOs do on a daily basis. Big algorithm updates, including broad core updates, are when we see the biggest changes to the search engine results page (SERP)—and Google certainly had a lot of them to roll out this year. Over the course of 2023, we saw big update after big update shake things up almost more than ever before. https://lnkd.in/ew994ZhE #Google #SEO #DigitalMarketing #GoogleUpdates

Do you know which are the major search engines of the Internet and what are their names? You must be using one of those search engines like Google but which are the other search engines? Apart from Google, there are many major search engines in the Internet world, which still provide millions of search queries per day to people around the world. In #Baidu #Google #searchengines #topsearchengines

The Google Search API leak is precisely the validation I needed on a Tuesday. 😉 In all seriousness, it’s worth reading, and Rand Fishkin & Michael King have done a great job combing through it. It’s a great reminder of what we know—but now we can confidently say, “Google, you’ve led us astray, even lied to us at times.” Onward and upward to the SEOs who build for people & brands and don’t try to game the system. — Rand Fishkin’s leak overview: https://lnkd.in/g4EcDCqd Michael King's technical breakdown: https://lnkd.in/gM2U8tQ2 #seo #contentmarketing #google

Key Takeaways from Leaked Google API Docs: 🔑 Google said that they didn't use a "domain authority" parameter, yet documentation proceeds to show that they actually use such a thing and refer to it as "siteAuthority." 🔑 Google says that the number of clicks doesn't influence the rankings, but it has a full mechanism, known as "NavBoost," that works with clicks data in order to modify the search results. 🔑 Google also did not admit to having a "sandbox" that holds back new sites, but yes, the documents show that it does. 🔑 Google had assured us it was not using Chrome data for ranking, but surprise! It is. 🔑 You still need the volume and diversity of your backlinks. 🔑 It is useful to have authors who are considered experts and authorities. 🔑 It is also necessary to place keywords in your title tag and ensure that it resonates with search queries. 🔑 Google will retain dates of the pages they have published to factor the freshness in. 🔑 Creating great content and promoting it well is still the way to go. What did I miss? #googleapileak #seodocumentation

I've been struggling to use Google Search Console and specifically indexing pages. And it seems to be a wide spread issue. Here's what you should know and how to check if it's a concern for you. The last few days, Google Search Console has been excruciatingly slow. Besides the speed, I haven't been able to submit a single page to be indexed. I thought I was the only one but after some digging, is seems to be an actual issue. What's the actual problem ? The problem here is that manual requests to index pages don't seem to be working. Many users, myself included, can't request Google to index our pages. That said, Search Engine Journal noted that not everyone is experiencing this problem. According to John Mueller from Google, the likely reason for this is spammers misusing the tool. He explains, "People are spamming the Inspect URL/Submit to Indexing tool – normal indexing works fine." So, there's no need to worry too much, as the regular crawling and indexing processes are still functioning properly. What can you do to remedy this ? As for a solution, there isn't much we can do right now. The fact that regular indexing is working fine suggests that the issue might resolve itself in time. We'll have to be patient and wait for the system to fix the problem. #googlesearchconsole #googlesearch #seo #searchengineoptimization #google