Trevor Plaza’s Post

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SVP Product Development & Co-Founder

Last week, I had the distinct privilege of being invited to Washington D.C. to engage directly with Senator Bennet's office from Colorado regarding the draft of the American Privacy Rights Act currently before Congress. It was an honor to share my perspective and discuss the potential unintended consequences of this legislation on small to medium-sized businesses. Senator Bennet and his team were incredibly welcoming and genuinely interested to hear my perspective. I expressed significant concerns about the current draft of the bill. Here are a few reasons why the bill in its current form is bad for small business. Vagueness in Language: The bill's ambiguous terms could lead to interpretative challenges that complicate compliance. Marketing Restrictions: As written, the bill severely limits the ability of businesses to target and retarget their audience—essential practices for growth and customer relationship management. Misjudged Exemptions: The exemption for businesses handling less than 200,000 data points fails to recognize that today's small businesses can have a vast digital reach, well beyond what their size might suggest. Legal Vulnerabilities: The provision allowing any individual to sue a company for violations, regardless of its size, sets a precarious legal precedent that could inundate small businesses with lawsuits. Financial and Time Impacts: The compliance and potential legal costs could drain resources, stifling innovation and growth. While I fully support the initiative for a federal privacy law, the current form of the American Privacy Rights Act is not conducive to the realities of modern small businesses. We need legislation that protects privacy without undermining the operational capabilities of America’s business backbone. I am so grateful for the opportunity to represent the voice of small to medium-sized businesses. We all agree on the necessity of digital privacy but let’s ensure we understand the ramifications before hastily writing something into law. #DigitalPrivacy #Legislation #BusinessImpact #CapitolHill

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