TrekkSoft’s Post

📊 Unlock the Power of Data: Tracking Conversions Effectively with GA4 and Booking Engine Insights 📊 In the fast-paced world of tour operations and experience management, understanding your conversion data is crucial for sustained growth and success. Leveraging the latest tools like Google Analytics 4 (GA4) in conjunction with comprehensive booking engine insights can revolutionize your approach. Check our latest blog article and discover how we can help you. #DataDriven #TourOperators #GA4 #BookingEngine #ConversionTracking #TravelTech #BusinessGrowth #TrekkSoft

How to Easily Integrate a Google My Business Listing Reservation & Booking Feature with Reserve With Google In today’s competitive business landscape, it’s crucial for businesses to simplify their booking and reservation process to make it easier for customers to engage with their services. If it isn’t easy, more often than not, potential customers will leave and find a different business where it is easy, resulting in lost revenue for you. One easy and convenient way to do this is through Reserve with Google. Reserve with Google allows businesses to integrate a reservation and booking feature directly into their Google My Business (GMB) listing. https://lnkd.in/geyTtdjS #digitalmarketing #seo #googlebusiness Here’s how to integrate this feature with your existing reservation system in just a couple steps through Google.

Second tutorial: How to create a Hotel Funnel Report in GA4. Understanding your hotel website's customer journey is crucial to maximize bookings. In this video we will see how to navigate Google Analytics 4 to create insightful funnel reports. You'll learn how to track your customers' journey, identify potential issues that may be causing visitors to drop off, and optimize your website for a better user experience. Don't miss out on this opportunity to leverage data analytics and improve your hotel's conversion rate. Link in the comments below. 👇 #GA4 #HotelMarketing #DataAnalytics #ConversionRateOptimization

Website tracking is one of those things that fascinates me personally. So many businesses think they are 'doing' website measurement when particularly in the world of travel, in my experience at least, very few are. It's a great place to find efficiencies and help to grow bookings yet few do and when it comes to growth, improving tracking and data can be a genuine game changer. It was great to share some thoughts in Travel Weekly UK recently about how travel companies can improve their thinking and practises about web data & tracking going forward. https://lnkd.in/es_tjFYG

Recognizing the need to stay ahead, a leading adventure travel company embarked on a strategic overhaul of its martech stack. So, they turned to Actable to help. In four months our team: 📊 Integrated data from 11 sources into BigQuery 🛠 Created a toolkit to enhance customer journey reporting, website experimentation, and digital personalization. The result? ◾ Better customer acquisition cost optimization via Looker reports ◾ Personalized email and paid search campaigns ◾ Enhanced paid media ROI analysis for bidding optimizations ◾ Modern lead scoring model, powered by #BigQuery and Vertex AI, for delivering qualified leads to sales teams Read the full case study to learn how your organization can modernize your #MarTech stack. ➡ https://lnkd.in/ga-5yYDZ

Some #travel companies have seen changes in search results following Google’s latest update, which addresses in part “low quality AI-generated content that’s designed to attract clicks.” Read more on #PhocusWire: https://bit.ly/49GOWia #travelnews #travelindustrynews #travelindustry #google #artificialintelligence #traveltech #traveltechnology #traveltechnews

Do you run a travel blog or business? Do you have an automated welcome sequence as part of your #EmailMarketing strategy? We know it takes time & effort to create & build properly. But once it's done you can leave it on autopilot & see the impact it has on your business We introduced a 5-email welcome flow on the back of a lead magnet for our new travel site & these are the average open & click-through rates.👇🏼 Our email list has also grown by over 40% in less than 60 days. Now we have a platform to build relationships directly with our readers. This will allow us to get to know them better work out what they like & don't like then build more content around data rather than guesswork. Plus we're less reliant on organic search & algorithms to get our content in. front of our audience. Follow our journey & we'll show you the exact sequence we use to get these numbers. Yes it's a long game play & no email isn't a shiny new tool to bring overnight But sticking to the process = the "success" + freedom you dream of! #travelblogger #email #travelagency #touroperator #travelbusiness #travel

📢 Google Performance Max for Travel Goals is available in our digital ads management platform! Get all the details! 👉 http://ow.ly/e9q0104Vy2t 🚀 Capture the attention of people who don’t know your hotel yet by showing your ads across all Google advertising channels 🎯 Reach more travelers by increasing the number of touch points with customers during their discovery, consideration and purchase journey! - Optimize your ads across all Google surfaces - Increase your media coverage and gain more visibility - Leverage Google’s machine learning and AI, achieving over 18% more conversions Check out our blog for an in-depth view of how Google Performance Max for Travel Goals can drive conversions for your hotel! 👉 http://ow.ly/e9q0104Vy2t #metasearch #hospitality #digitaladvertising #digitalmarketing #Google

📢 Google Performance Max for Travel Goals is available in our digital ads management platform! Get all the details! 👉 http://ow.ly/e9q0104Vy2t 🚀 Capture the attention of people who don’t know your hotel yet by showing your ads across all Google advertising channels 🎯 Reach more travelers by increasing the number of touch points with customers during their discovery, consideration and purchase journey! - Optimize your ads across all Google surfaces - Increase your media coverage and gain more visibility - Leverage Google’s machine learning and AI, achieving over 18% more conversions Check out our blog for an in-depth view of how Google Performance Max for Travel Goals can drive conversions for your hotel! 👉 http://ow.ly/e9q0104Vy2t #metasearch #hospitality #digitaladvertising #digitalmarketing #Google