Top SEO Expertz ’s Post

🚨WEB DESIGNERS🚨 This is a super important & often overlooked aspect when relaunching a website redesign. Make sure the new site has the SAME primary domain structure — see Matthew’s notes & example below 👇 When I was doing website design in the beginning of my business journey, I had ZERO idea that this was crucial for SEO. And since focusing on SEO, I’ve seen this switcharoo happen, thankfully being there working on the project at the time, to catch it before traffic started to drop.

Do THIS To Permanently Damage Your Website’s SEO (And lose more than 90% of your organic traffic. ) Making major changes to your website. It's not a mistake to revamp your website, but it's a catastrophe waiting to happen if you don't consult an SEO expert before doing it. This commonly happens with “site migrations.” You or the developers who make structural changes to your website have no clue about SEO. They overlook crucial SEO best practices, like: - Implementing redirects. - Maintaining the URL structures. - Updating URLs to prevent 301 errors for internal links. The result?  - Your website loses precious backlinks - Page indexing is also gone. How can you ensure your migrations go smoothly? By having a consultation with an SEO expert. Simple.

My number one SEO recommendation for a redevelopment project: do not change www usage. Here is why: Google treats www.asite.com as a different domain than asite.com. If you change from one to the other and add redirects, then Google has to process those redirects to update every URL on your website. Processing redirects and updating every URL in the database takes time and costs you traffic while you wait. Often traffic doesn't return to the same levels even if Google picks up on the change. You can see the impact of making this change in the screenshot. This website removed www during a redevelopment project and traffic was lost almost immediately. The non-www website got some traffic but not nearly as much. This company reverted and after a few more weeks, traffic finally started to return. To be clear, www or no www can both rank in search results. The point is, though, once you have picked www or non-www as the canonical version of your domain, do everything you can to keep it that way. #seo #technicalseo

Website migrations can negatively impact your SEO efforts if not done the RIGHT WAY. Here are the best SEO practices for your next website migration- 1. Make sure to plan ahead: Start by conducting a comprehensive SEO audit of your current website and identify all of your pages that will be moving over in the migration. 2. Map out all of your URL changes: Use 301 redirects to pass along search equity. it is crucial to maintain organic traffic. 3. Review your staging site before launch: Make sure all of your content and SEO elements are in right place and ready to launch. ** After the migration is complete make sure to test and check any SEO issue or technical errors that could be hindering performance . Make sure to maintain these tips on your website migration and keep your website ranking and organic traffic.

A Guide To Enterprise-Level Migrations (100,000+ URLs) via @sejournal, @TaylorDanRW Keep stakeholders reassured while being confident with redirecting 100,000 URLs using this guide. The post A Guide To Enterprise-Level Migrations (100,000+ URLs) appeared first on Search Engine Journal. https://lnkd.in/dqF36gPb #PPC #digitalmarketing #google #marketing #socialmediamarketing #socialmedia #business #seo #branding #marketingdigital #onlinemarketing #entrepreneur #instagram #advertising #contentmarketing #marketingstrategy #digitalmarketingagency #digital #marketingtips #smallbusiness #digitalmarketingtips #website #marketingagency #startup #motivation #success #ecommerce #onlinebusiness #ads

4 months ago, I mentioned my plan was to 10x ReleaseLoops web traffic within a year. 4 months later, I'm making significant progress. In the last three months, I have had 32k impressions and 615 clicks from Google, compared with 1.5k impressions and 108 clicks three months before that. I'm aiming for 200K impressions and around 3-4K clicks on Google per month. Do you bother with SEO?

Set your migration up for success and a better user experience. From an initial drop in traffic to redirects, here's everything you need to know. The post Managing Successful SEO Migrations appeared first on Search Engine Journal. https://bit.ly/3DxNNM2

Set your migration up for success and a better user experience. From an initial drop in traffic to redirects, here's everything you need to know. The post Managing Successful SEO Migrations appeared first on Search Engine Journal. https://bit.ly/3DxNNM2

So many things to think about during migrations that involves SO much more than just the SEO team. Great read and great tips in here. Also, if you have an ecom site and need a pre launch checklist, see the link in my first comment to a pre-launch checklist I made. It's definitely not all-encompassing, but covers a good base of technical SEO items.

Breadcrumbs to SEO Excellence: Google’s Take on Hierarchical Site Structures Read More @ https://lnkd.in/giBxwVqs #breadcrumbs #seoexcellence #google #hierarchy #site #structure