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1 in 5 UAE consumers surveyed by KPMG identified personalization as a key advantage of loyalty programs. 94% of UAE consumers would prefer if organizations explored new ways to compensate repeat shoppers. The right loyalty program can help differentiate a brand, create category leadership, and increase revenues. However, many programs are viewed as mere support acts to the main attraction, instead of being an integral part of the brand. Key aspects for a successful loyalty program: • Understand customers - Brands must recognize the power of insight and leverage the elements of the brand that inspire loyalty. • Create a powerful proposition - Develop a value exchange that harnesses the brand’s assets to create an emotional connection. • Live and breathe brand values - Loyalty programs must be designed with the same DNA as the brand to be successful. #brandloyalty #loyalty #loyaltyprograms #personalization

⭐ Insights of the Week from #MENA’s Retail Giants! ⭐ This week I had the privilege of engaging one of the top retail conglomerates in the Middle East. The insights were deeply enlightening, especially when we talked about their “unknown” customers. Whilst all have some kind of loyalty program in place, what sets the big groups apart is, despite having impressive loyalty sign-up rates, their awareness and strategic focus on the segment often overlooked — the non-subscriber, the customers hesitant to share their email... Enter Receiptable: Our unique solution provides a seamless fix for this problem, turning anonymous shoppers into identifiable customers. And it doesn’t stop there. Through a partnership with an influential network of banks, we’re taking retail to new heights by empowering promotions directly through the bank app 📲 This is not scattergun marketing; it’s intelligent, inclusive, and data-driven engagement 🎯 Watch us redefine customer connections in retail for every shopper’s experience to be uniquely recognised! 🛍️ Alshaya Group Landmark Group Majid Al Futtaim Apparel Group Chalhoub Group #RetailInnovation #CustomerEngagement #DataDriven #LoyaltyPrograms #BankingPartnerships #fintech

𝗨𝗔𝗘 𝗛𝘆𝗽𝗲𝗿𝗺𝗮𝗿𝗸𝗲𝘁𝘀 𝗣𝗲𝗿𝘀𝗽𝗲𝗰𝘁𝗶𝘃𝗲 𝗕𝗮𝘀𝗲𝗱 𝗢𝗻 𝗙𝘂𝗹𝗹-𝗬𝗲𝗮𝗿 𝗠𝗮𝗿𝗸𝗲𝘁 𝗗𝗮𝘁𝗮 𝗔𝗻𝗱 𝗖𝗼𝗻𝘀𝘂𝗺𝗲𝗿 𝗕𝗲𝗵𝗮𝘃𝗶𝗼𝗿 𝗯𝘆 𝗠𝗮𝗷𝗶𝗱 𝗔𝗹 𝗙𝘂𝘁𝘁𝗮𝗶𝗺 The “State of UAE Retail Economy 2023” by Majid Al Futtaim provides valuable insights into consumer behavior. These are key takeaways for FMCG players, I have summarized main points below; 📈According to report, spending in the hypermarket/supermarket sector grew by 3%. ✅ Spending in the first half of the year was up by 5% on the year while in the second half, consumer spend came in line with the same period of 2022. ⚠️ Brick-and-mortar stores continued to dominate the market, accounting for 85% of total sector spending. 📈 A 19% hike in e-commerce primarily drove growth in the retail sector and digital sales, while spending in physical stores remained steady. ↕️ Average spending fell by 2% per basket in 2023 while the number of transactions grew by 4%. ✅ 47% of respondents preferred purchasing discounted items, while 20% would switch to cheaper brands ✅ 52% of respondents consistently pay attention to fluctuations in prices, a 3ppt increase from 2022 #FMCG, #Hypermarket, #Supermarket, #ecommerce, #consumer #behavior #price #discounts #UAE

👉 "On average, Saudi women spend more than $3,000 yearly on beauty products, more than their European counterparts." That could make companies like Douglas or Boots a bit jealous… ;-) That figure is partly why I am delighted to welcome another market leader to #CommerceTalks – Mohammed Almashjari, previously the Chief Strategy Officer of Global Healthcare Co (both retailer and distributor in KSA). With more than 200 stores, GHC retail comprises WHITES - the first and largest leading chain of health and beauty shops targeting the upper-mid and upper segment - and Kunooz, a chain of drugstores targeting the mass market. I caught up with Mohammed to learn more about the business, how it makes the best use of e-commerce, and his prediction: #ecommerce could reach a 50% market share by 2035. Beauty isn't a major area of expertise for me (guess how much I spend yearly?), but we had a fascinating discussion. Did you know ❓ #DigitalCommerce is booming in the KSA beauty market, accounting for 15-17% of the business. Digital channels like Google Ads, Facebook, Instagram, and Snapchat play a crucial role in reaching the target audience for Global Healthcare Co. The emergence of discounters, akin to European models like Lidl and Aldi, has disrupted both supermarket and drugstore industries in Saudi. With a significant impact on consumer behavior and pricing strategies. Full episode: https://lnkd.in/dYEyZvX2 How much do you spend on healthcare and beauty yearly? And do you think 50% e-commerce market share in KSA by 2035 is a realistic prediction?👇💬 #retailing #healthcare #transformation

In the ever-evolving FMCG landscape, staying ahead means understanding the nuances of market trends and consumer behavior. Kantar Worldpanel’s UAE FMCG Macro Report for Q3 2023 unveils some compelling insights, especially regarding the effectiveness of promotional activities. Essential Highlights: 1. Innovation in Promotions: Our report underscores the critical need for innovative promotional strategies. It's not just about the sales; it’s about creating value-driven campaigns that resonate with today's savvy consumers, enhancing both sales and loyalty. 2. Redefining Promotions: Moving beyond traditional price cuts, the report suggests a pivotal shift towards promotions that offer exclusivity, personalization, and enriched experiences, aligning with what modern consumers seek. 3. Shifting Trends in Promotions: An intriguing finding is the decline in the depth of promotions over recent years. This signals a change in consumer response and points towards a growing demand for more creative and impactful promotional methods. To access the full report, which contains extensive insights into shopper behavior, feel free to contact me. The Kantar Advantage: Kantar Worldpanel is at the forefront of delivering in-depth insights into shopper behaviors and market trends. Our comprehensive analysis aids brands and retailers in adapting their strategies to meet the changing demands of the FMCG sector. 🤝 Partner for Success: Interested in transforming your marketing approach? Collaborate with Kantar Worldpanel for groundbreaking shopper insights that will revolutionize your understanding of consumer behavior. Let’s navigate the dynamic Middle Eastern FMCG markets together, unlocking new opportunities for growth. Stay informed, stay ahead with Kantar Worldpanel! 🌐 #FMCGInsights #MarketResearch #ShopperBehavior #KantarWorldpanel

CGA by NIQ's latest Consumer Pulse Report shows a decrease in drink-led visitations in the Italian On Premise, primarily due to the cost of living crisis. However, the GenZ demographic is more likely than average to plan extra visits to bars and restaurants over the next month, making it imperative for brands to develop a thorough understanding of this vital segment to mitigate the risk of losing consumers and spending from other segments who may be reducing their visits.   To know more, visit: https://lnkd.in/gSpNNMKh or contact Daniela Cardaciotto at daniela.cardaciotto@nielseniq.com #CGAbyNIQ #italy #consumerbehavior #consumerinsights #consumertrends #costofliving #genz

How are the region's youthful demographic and tech-driven innovation shaping its retail landscape? The MEA region has emerged as a powerhouse in the retail landscape. A pivotal factor in this ascent is the region’s youthful demographic. In recent years, the MEA has experienced a remarkable surge in tech-savvy middle-class youth, whose ambitious shopping behavior is propelling the development and innovation of the region’s retail growth, with a particularly positive effect in Saudi Arabia. Dive into the dynamic world of retail with Kearney's Global Retail Development Index (GRDI): https://ow.ly/nbC450QU1q8 #MiddleEastBriefing #MEAretail #TechDrivenMEA #SaudiRetail #KearneyInsights #GRDI

🔮 NEW REPORT! Decode the future of #Thailand's #FMCG industry with 2024 FMCG Outlook report! Gain insights into evolving consumer behaviours and trends shaping the market. From selective shopping to contrasting in-home and out-of-home spending, This report equips you with strategies to thrive in 2024 and beyond. Read now https://lnkd.in/dwD5dTfT

🔮 NEW REPORT! Decode the future of #Thailand's #FMCG industry with 2024 FMCG Outlook report! Gain insights into evolving consumer behaviours and trends shaping the market. From selective shopping to contrasting in-home and out-of-home spending, This report equips you with strategies to thrive in 2024 and beyond. Read now https://lnkd.in/dq65FpRQ

✨ In the dynamic landscape of emerging markets, the strategic implementation of New Product Developments (NPDs) is proving to be a game-changer for brands. Let's explore the tangible benefits and impactful outcomes that arise from this approach, illustrated by real-world examples: 𝟏. 𝐌𝐚𝐫𝐤𝐞𝐭 𝐑𝐞𝐥𝐞𝐯𝐚𝐧𝐜𝐞: 𝘽𝙚𝙣𝙚𝙛𝙞𝙩: Tailoring products ensures immediate relevance. 𝙊𝙪𝙩𝙘𝙤𝙢𝙚: Increased customer satisfaction and quicker market adoption. 𝙀𝙭𝙖𝙢𝙥𝙡𝙚: Chalhoub Group with CELINE Ramadan Collection. 𝟐. 𝐂𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐢𝐯𝐞 𝐄𝐝𝐠𝐞: 𝘽𝙚𝙣𝙚𝙛𝙞𝙩: Innovative products set your brand apart. 𝙊𝙪𝙩𝙘𝙤𝙢𝙚: Enhanced market positioning and stronger recognition. 𝙀𝙭𝙖𝙢𝙥𝙡𝙚: Alshaya Group with H&M Abaya Collection 𝟑. 𝐀𝐝𝐚𝐩𝐭𝐚𝐛𝐢𝐥𝐢𝐭𝐲: 𝘽𝙚𝙣𝙚𝙛𝙞𝙩: Demonstrates adaptability to changing market dynamics. 𝙊𝙪𝙩𝙘𝙤𝙢𝙚: Improved resilience and responsiveness to emerging trends. 𝙀𝙭𝙖𝙢𝙥𝙡𝙚: PepsiCo's "Quencher" 𝟒. 𝐌𝐚𝐫𝐤𝐞𝐭 𝐄𝐱𝐩𝐚𝐧𝐬𝐢𝐨𝐧: 𝘽𝙚𝙣𝙚𝙛𝙞𝙩: Continuous innovation enhances the brand's image. 𝙊𝙪𝙩𝙘𝙤𝙢𝙚: Perceived as forward-thinking and customer-centric. 𝙀𝙭𝙖𝙢𝙥𝙡𝙚; H&M's commitment to providing stylish and culturally relevant options. 𝟓. 𝐂𝐨𝐧𝐬𝐮𝐦𝐞𝐫 𝐄𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭: 𝘽𝙚𝙣𝙚𝙛𝙞𝙩: New products spark interest and engagement. 𝙊𝙪𝙩𝙘𝙤𝙢𝙚: Strengthened customer relationships and brand loyalty. 𝙀𝙭𝙖𝙢𝙥𝙡𝙚: Al-Futtaim with IKEA's Ramadan Kitchen Collection 𝟔. 𝐋𝐨𝐧𝐠-𝐓𝐞𝐫𝐦 𝐆𝐫𝐨𝐰𝐭𝐡: 𝘽𝙚𝙣𝙚𝙛𝙞𝙩: Well-executed NPD strategy contributes to sustained growth. 𝙊𝙪𝙩𝙘𝙤𝙢𝙚: Established presence as a key player. 𝙀𝙭𝙖𝙢𝙥𝙡𝙚: Myprotein Mango Alfonso Whey Protein 7. 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧 𝐂𝐮𝐥𝐭𝐮𝐫𝐞: 𝘽𝙚𝙣𝙚𝙛𝙞𝙩: Fostering an innovation culture encourages continuous improvement. 𝙊𝙪𝙩𝙘𝙤𝙢𝙚: Increased employee engagement and proactive approaches. 𝙀𝙭𝙖𝙢𝙥𝙡𝙚: La Maison du Chocolat's Dates and Arabic Coffee Collection Stay innovative, stay relevant! 🚀 #marketingstrategy #emergingmarkets #businessgrowth #newbusiness #uae #ksa #ecommerce