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🏆When Lionel Messi achieved the remarkable feat of winning his 8th Ballon d'Or, Adidas, his long-time sponsor, adeptly leveraged the moment. They presented Messi with gold rings, each symbolizing one of his Ballon d'Or victories. ⚽️This gesture was more than just a celebration of Messi's unparalleled success; it was a strategic move by Adidas to align themselves with a moment of historical significance in sports. By doing so, Adidas demonstrated a keen understanding of brand positioning, ensuring they remained relevant and connected to the achievements of one of their most prominent athletes. #digitalmarketing #sports #yourteammarketing

Not many business deals with athletes turn out this successful. A few that come to mind are: Tiger Woods and Nike Roger Federer and Uniqlo Lionel Messi and Adidas Which deal do you think has had the most impact? #madovermarketing #business #advertisingandmarketing #nike #michaeljordan #airjordan #advertising #marketing #socialmedia #brands #sports #digitalmarketing

Nike letting Roger Federer go to UNIQLO is probably THE biggest sport to business f*ckups ever made. Roger Federer belongs to Nike just like Lebron James or Tiger Woods with lifetime contracts. But they let him go and Uniqlo is managing the relationship so poorly that I can't even tell if he is still with them or not. Read more in this article by CNN: https://lnkd.in/e4EqaCHi

Quite a moment, this. The German team defines the Adidas football brand and its story like no other. But it has been coming. A very senior Nike exec told me over 20 years ago that, having acquired Brazil - the ‘Big Bang’ in Nike’s football strategy - the German national team was now Nike’s number one football target, because of the blow it would deal to Adidas, and that they would not rest until they acquired it. It must have been quite a number, and quite a pitch. Significant that Nike’s CEO led it - his comments at the next earnings call will be worth watching. You can expect two consequences, in particular. 1. Adidas will move heaven and earth to retain and acquire as many individual deals with German national team players as it can. There’s more than one way to get the three stripes onto the pitch. 2. It’s conga time at FIFA. Adidas’s deal with FIFA - which stretches back to 1970, and forward to 2030 - is even more important to the Adidas football brand, and with the loss of Germany just became a helluva lot more important to Herzogenaurach. Lose Germany? Painful, very painful, but manageable. Lose FIFA? Checkmate. #Nike #Adidas #sportsmarketing #sponsorship #football #footballbusiness #sportsbiz

Not many business deals with athletes turn out this successful. A few that come to mind are: Tiger Woods and Nike Roger Federer and Uniqlo Lionel Messi and Adidas Which deal do you think has had the most impact? #madovermarketing #advertisingandmarketing #business #sports #michaeljordan #nike #airjordan #strategy #personalbranding #advertising #marketing #socialmedia #digitalmarketing

⚽️ Morning Snapshot 👔 Albacete Balompié and Alfonso Serrano have mutually agreed to terminate Serrano’s contract as sporting director. 🛫 FC Internazionale Milano president Steven Zhang has expressed his desire to bring the club to China for a preseason tour this summer. 🤝 PUMA Group and adidas are poised to compete with Nike to become France's new kit supplier in 2026. 📺 The Eredivisie CV and ESPN have extended their broadcast rights agreement until 2030. 🤝 Olympique Lyonnais Groupe have extended their partnership with adidas until 2029. 🤝 adidas has also secured the kit supplier rights to نادي النصر السعودي - AlNassr Saudi Club in a three-year deal. ⚽️ LALIGA has opened its first football academy in Bogota, Colombia. 🤝 The Argentine Football Federation (AFA) has signed American Express as their main sponsor until 2026. 🤝 TSG Hoffenheim Fußball-Spielbetriebs GmbH have announced a partnership with security software manufacturer Enginsight GmbH. 🤝 Olympique de Marseille have announced HOLY as their new energydrink partner. #Partnership #Broadcasting #SportsBusiness #Commercial #Sponsorship #Football #SportsBiz #Finance #People #Data #Tech #Intelligence #Investment

The German Football Association's decision to part ways with Adidas after over seven decades in favour of a lucrative Nike deal has ignited a firestorm of controversy. The move, valued at over €100 million annually, reflects a strategic shift towards promoting amateur and women's football, but it's not without its detractors ⚽️🇩🇪 While the move aims to boost amateur and women's football, it's facing fierce criticism for severing a historic partnership 🤝 Explore more about this pivotal moment in German football history through the link below and share your thoughts below on the evolving landscape of sports sponsorship and national identity 👇 https://hubs.li/Q02tdSw40 #GermanFootball #Adidas #Nike #SportsSponsorship #SportsInsights

Everything you need to know in #SportsBiz today: 1. Audi commits to 100% takeover of Sauber 2. Jim Ratcliffe creates taskforce to drive Old Trafford redevelopment 3. Annual sports industry revenue to hit US$260bn by 2033, says new Two Circles data 4. Barstool shuts down TwoYay NIL marketplace 5. Women’s tennis and WNBA see biggest increase in YoY ad effectiveness, per EDO report 6. Sports tech market sees M&A activity almost triple since 2022 7. PRIME set to be the first brand to ever appear in centre of WWE ring 8. Girls on Track initiative sees 140% increase in participation during 2023 9. Netflix cancels 'Break Point' tennis docuseries 10. Michael Andretti says Roger Penske should sell INDYCAR if he's not willing to invest 11. Chelsea Football Club drops '£2m a year' Oman Air sponsorship deal after only eight months 12. ESPN+ now available to Spectrum customers at no extra cost 13. UFL and Under Armour announce apparel deal for 2024 season Keep your finger on the pulse with all the major stories and news announcements by checking out The Wire - our one-stop-shop and super-feed of sports business news 👉 https://lnkd.in/dJKSjMv5

The 2024 UEFA European Football Championship, taking place in Germany through July 14, is expected to be one of the most-watched global events of the year, with viewership peaking at more than 300 million for the final. With football's global appeal, brand sponsorship during the tournament could prove to be quite lucrative, especially for apparel giants Nike and adidas. Read our latest commentary for an overview of the factors that play into kit sponsorship and values, and the brands best placed to gain the most visibility in the tournament. Find it here: https://lnkd.in/dYTAdxEE #DiversifiedIndustries #SportsFinance

Adidas Clinches Victory in the Heart of Cricket World Cup 2023! As the Cricket World Cup 2023 wraps up, the lasting impact of Adidas's innovative move with Team India's jerseys resonates deeply in our hearts. This case study explores how Adidas crafted a winning campaign strategy that resonated deeply in the cricket-crazy nation of India. The tournament may have ended with Australia clinching the trophy , but the crowd was bleeding blue at Narendra Modi stadium and Adidas's move was a triumph. Their Four key strategies for success: Emotion Reigns Supreme: In a cricket-crazy nation like India, Adidas tapped into deep emotions. Cricket isn't just a sport here but it's a sentiment tied to historic victories in 1983 and 2011. Inclusive Pricing: Offering Team India jerseys at varied price points, starting from INR 999, wasn't just about supporting the team; it was about inclusivity and pride in wearing the nation's colors. Strategic Commerce: Placing jerseys on platforms like Swiggy, Instamart and Blinkit was a masterstroke. Ordering jerseys alongside match snacks blended convenience with the excitement of the game. Cinematic Brilliance: Adidas's campaign film, "Teen Ka Dream Hai Apna," stood out amidst the tournament's rollercoaster. It beautifully connected with India's desire for a third ODI World Cup victory, forging a powerful emotional bond with viewers. In conclusion, adidas success stemmed from understanding emotions, inclusive strategies, smart platform integration, and creating an emotionally engaging campaign film amidst the tournament's rollercoaster ride. Follow Mohammed shifnan for more. #linkedin #adidas #businessanalysis #strategy #cricket #cwc2023