I've said this before, and I will say it again... 1 - Your organic traffic reflects past efforts (often taking at least 6 months to show results). 2 - Your success 6 months from now depends on your work from 6 months ago. Saying it's not worth investing in SEO tells me you're thinking short-term and not about the foundational pillars that will continuously support your business long-term—including in down periods where "riding a wave" isn't going to be possible. Those who stay the course, despite the chaos, will reap future benefits. Meanwhile, those constantly changing strategies will struggle or lose to competitors. More on this from my episode on the Lucky Orange podcast with Sean McCarthy: https://lnkd.in/g6VzGtR8
Spot on, well said! SEO in critical for long term success.
SEO is important and that’s very true that for long term growth, brands should invest in SEO. Well said Tina. 👍👍
This was a great conversation! Appreciated your 10 clear steps for content strategy and your thoughts on measurement metrics that support the customer journey.
Focus on honing your existing tools rather than constantly seeking new ones. Building a strong foundation is key to long-term success in SEO.
SaaS Sales, e-Commerce Partner Marketing & Customer Experience
3wlistening now 😎