Tilray Brands, Inc.’s Post

We have a mission that might sound a little crazy on its surface. We want to brew a Half-Life killer.   Years ago, we heard about more than one brewery making Hazy IPAs that they dubbed "Half-Life Killer." They release their 6% hazy and target our placements. And it still happens almost every spring. (I just heard about one a few weeks ago. Our accounts always tell us!)  We don't see it as a threat, but it is 100% a challenge.   Why? We want to kill it, too!    We don't actually want to discontinue Half-Life or eliminate its sales, but we don't wish to become Half-Life Brewery. To prevent that, we must constantly develop our portfolio and discover what's next for craft beer.   A regular topic of conversation in our product development meeting is, "Does this beer have the potential to overtake Half-Life?" Of course, there's more than taking the #1 spot. I mean, I want multiple placements in the top 10.   I believe Half-Life has some serious staying power. However, we might have discovered our portfolio's next #1 beer. It could take two or three years to see it take off, but we're playing the long game.    Grab a Cold War this week, and let me know if you agree. 

#CelebratingWins - Templeton's Limited Edition Tequila Cask Finish has been featured in an article by Distiller! Check out the article to read more about how it's made and when you can expect to see it available. Cheers! #templeton #templetonrye #whiskey #tequila #cheers #limitededition #spiritsindustry #spirits #spiritsbusiness #collaboration #newrelease

What's in a tagline? The New Mexico Brew Fest has been self-touted as "New Mexico's Favorite Craft Beer Festival." Obviously, there is no way to confirm this; it's merely marketing. However, we can now confirm that it is the "Longest Running Craft Beer Festival" in the state. Not as catchy, but true. Do we switch the tagline? Do we stick with the old? Do we interchange them? Or, do we just cheers to celebrating year number 12 and throw another festival*? *we are definitely doing the latter. https://nmbrewfest.com/

Bring me in as your fractional Chief Drinking Officer, and let me remove the tough decisions so you can focus on your actual job. #drinkcurious #bourbon #whiskey #virtualexperiences #inpersonexperiences #chiefdrinkingofficer

Strong writing can entice people to shrug at low production value.

𝐁𝐞𝐞𝐫 𝐚𝐬 𝐰𝐞 𝐚𝐥𝐥 𝐤𝐧𝐨𝐰, 𝐢𝐬 𝐭𝐡𝐞 𝐛𝐞𝐬𝐭…. Face it, that’s why you are here with us, reading about the best beverage in human history. Though any of the 365 days in the year are a great time for a finely crafted brew, there are beer holidays that are scattered throughout the year that highlight specific styles or other additional factors related to beer. While we don’t really need an excuse to bust open the top of a well-made beer, these are three of the biggest beer holidays: 1) Oktoberfest, the world’s largest beer festival, runs through mid-September to the first weekend in October. While the original party is happening in Munich, Germany, multiple Oktoberfest celebrations in honor of the original are happening all over the world. 2) St. Patrick’s Day, March 17th, the origins of this holiday mostly relate to the good work done by the real St Patrick, and many people honor the holiday for religious and cultural appreciation. People all over the world also enjoy St. Patrick’s Day with a traditional Irish beer and gatherings with friends and family. If you’ve ever wanted to brew a green beer, St. Patrick’s Day is the perfect opportunity to give it a shot! 3) National Beer Day, April 7th, marks the day that President Franklin D. Roosevelt signed the Cullen-Harrison Act, which allowed the legalization of beer sales in the U.S. with an alcohol content of 3.2 percent, ending Prohibition. Which lead to many Americans taking to the streets and celebrating with, you guessed it, a beer! #celebrate #beertime #drinkresponsibly #GoodTimes #goodfriends

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🌮 Celebrating National Taco Day! Dive into a world of flavor and join the taco fiesta. What's your favorite taco? 🤤 #TacoDay #TacoLove #propertymanagement #manassaspropertymanagement #freedompropertymanagementandsales #realestate #manassasrealestate #northernvirginia

If you haven't visited Little Little Miami Brewing Co you don't know what you're missing! Are you wondering if the "cool" factor is high enough for you? Take our recent virtual tour and judge for yourself. then go try their delicious food...which not even our virtual tours can quite capture. 😉 #virtualtour #googlemaps #customerengagement

Another glorious summer day, another day with our beloved village local closed. Although I do get a sense that there might be something in the offing. We'll see. Watch this space. In the meantime, I'm adding a beer and venue guide to Beer Today. Not to replace any other guide, just as a standalone guide to which venues (pubs, bars, taprooms) are consistently great, and which beers (which must be available all the time or make regular appearances) are really unmissable. Let me know by emailing darren.norbury@gmail.com or via DM. Your suggestion(s) must include a reason behind the nomination, and all will be checked out thoroughly, of course, before being added to the guide. Go! #beer #pubs #cider #bars #taprooms #recommendations