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DEFINING BRAND PURPOSE This week Pete talks about the holy grail. It's brand purpose week, and Andy will apply it to us at Urbane tomorrow. Brand purpose is your mission, your driving force, it's what gets you out of bed in the morning. It adds a whole layer of authenticity to why you established a business in the first place. It's the 'why you launched' and the problem you were trying to solve. And no, a brand's purpose isn't to make a stack of cash or drive a fast car! A brand's purpose goes beyond financial or material gain. Brand purpose is the 'why', not the 'what' you do. It's the reason a customer is more likely to believe in you. ... #brandpurpose #brandstrategy #rebrand #creativeagency ... To follow our rebrand journey, please visit us at https://lnkd.in/dvYntKwn

🌱🛍️ Harnessing the Power of Purpose 🌳 Today's consumers aren't just buying products; they're investing in values. Brands that prioritize environmental and social responsibility are winning hearts and wallets. It's not just about what you sell; it's about what you stand for. Take '#Patagonia', for instance. They don't just #sell outdoor gear; they #champion environmental activism. Their commitment to sustainability isn't a marketing #gimmick; it's ingrained in every stitch of their products. And guess what? Consumers are buying into their values as much as their jackets. We're witnessing a revolution – a shift from #transactional #shopping to #values-#driven #investment. That's the power of aligning with what matters most to your audience. So, ditch the hollow marketing speak and stand for something real. Embrace the causes your audience cares about and infuse them into your brand's #DNA. Because when your values resonate, wallets open, and loyalty flourishes. This isn't just good for the planet or social justice; it's the future of business success. Are you ready to join the movement? #ConsciousConsumerism #BrandValues #Sustainability #SocialResponsibility #love #instagood #photooftheday #marketing #climateaction #socialjustice #shopsmall #supportlocal #ethicalbrands #corporateresponsibility #impactfulbusiness #valuesdrivenbusiness #consciousconsumer #brandpurpose #sustainableliving #makeadifference PC: By Karen Chan 16 y Miguel.v ( local | logs | global ) (originales), y Jorge Morales Piderit (montaje). - Own work, CC BY 4.0, https://lnkd.in/d8S54juY

🔥 Exciting Fireside Chat Alert! Join me and La French Tech New York for a riveting discussion on "Understanding the Upcycling Market" Upcycling definition: reuse (discarded objects or material) in such a way as to create a product of higher quality or value than the original. As you might know I'm quite passionate about environmental impact as a Sea Shepherd Global and Rescue diver. There is no Planet B, so we decided to find out how do businesses integrate the waste problem, what role does tech play into doing this and how to do it well? Also curious? 🗓 Save the Date: February 28, 2024 at 6:30pm 📍 Venue: Back Market's new offices in Union Square 🎙 Featured Speakers: - Back Market, General Manager Lauren Benton - Revolutionizing the Electronics Industry. Back Market is a global marketplace for refurbished electronic devices. - Vestiaire Collective, CEO USA Samina Virk - Pioneering Sustainable Fashion with 5million items on their platform. Certified B Lab U.S. & Canada In a world increasingly focused on sustainability, the upcycling market is gaining momentum. Join us for an insightful Fireside Chat where industry leaders will share their perspectives on the dynamics, challenges, and opportunities within the upcycling market. 👥 Network with like-minded professionals, gain valuable insights, and be part of the conversation driving positive change. Join us - RSVP link in comments (Limited spots) ⬇️ 🙏 A special Thank You to Orrick, Herrington & Sutcliffe LLP and Raph Crouan for sponsoring this event and to Kimiya Shams for organizing this timely event in partnership with La French Tech New York and with the support of French-American Chamber of Commerce - New York and Business France Tech - North America! 🌟 #future #sustainability #innovation #markets

Three years ago, it all began with a dream – a literal dream that sparked a vision to revolutionize high fashion. From my parents kitchen table, to a horse stable-turned-office, where the floor and walls became my moodboard, to pounding the pavement of Soho with a clothes rail. At NO ONE TRUE ANYTHING, we're not just creating fashion; we're shaping a movement that celebrates neurodiversity, specifically harnessing the power of dyslexia to weave stories through our collections and creative direction. From our pop-up shop on a back street of Soho to our 6 month retail activation in Covent Garden, we've captivated audiences and captured hearts with our innovative approach. The numbers speak for themselves – a staggering 7.6K% increase in revenue, with an average order value of £245. But it doesn't stop there. With clients spanning over 20 countries, we've established a significant international presence, showcasing the universal appeal of our designs and design language. All this has been achieved without a £ of outside investment. Our success isn't just about the numbers; it's about the stories we tell, the barriers we break, and the impact we make. With a wide age and gender demographic, our market appeal has no bounds, setting the stage for exponential growth. Now, I invite YOU to be a part of our journey. Join us on Seedrs as we embark on the next chapter of our story, and let's revolutionise fashion, one innovative step at a time. Click the Seedrs link in the comments to invest in a future where diversity isn't just celebrated – it's woven into the fabric of everything we do.

It's not just about building brands; it's about building communities. Let's grow, together. 🌱 #CommunityImpactWithKencept #KenceptCreators #EmpowerHerBrand #BalancedBossBabe #KenceptCommunity #ContentbyKencept #FromPlanToPixel #KenceptKaptures #SEObyKencept #KenceptKorner #WomeninBusiness

We launched thnk.com last week. Begin as a Free Thnkr and evolve to a Big Thnkr With our three tier membership, it's a no-brainer to join immediately. As a Free Thnkr, we'd like to offer you a 20% coupon for your first Thnk: branded merchandise. We appreciate your involvement as we build the Thnk brand and create the foundation for our movement We will work hard to keep improving as we strive to meet our goal, as individuals and collectively, to make a world that is more thoughtful, healthier and happier. And, please spread the word. Thnk: Thnkrs: Bill of Rights 1. To think freely and openly, and the ability to challenge the status quo. 2. To ask questions and seek out resources to answer them. 3. To make mistakes while learning and growing. 4. To express yourself and your ideas without judgement. 5. To change your mind and embrace new perspectives. 6. To use your imagination and creativity to explore new possibilities. 7. To embrace diversity of thought and opinions. 8. To practice mindfulness, self-care and self-compassion. 9. To take responsibility for your own learning and development. 10. To be curious and never stop exploring. #join #membership #manifestobrand #thnk

Inclusive packaging? 🤝 Inclusive packaging transcends mere aesthetics and functionality, emphasizing representation of diversity and social responsibility. 🌈 This approach aligns with consumer values and beliefs, making it a significant focus in the next year. 🌾 The use of ethically sourced materials, thoughtful representation of diverse demographics without cultural appropriation in branding, and genuine transparency from businesses are expected to gain greater importance. 🎨 In essence, packaging becomes a canvas for showcasing a brand's commitment to ethical values.

#ThrowbackThursday: A Feast for the Senses - Friendsgiving vs Foundersgiving 🍂👫 Hey Folks, Let's talk about those moments at work when saying, "I want to have an awkward conversation today!" is as rare as finding a unicorn. 🦄 We get it; discussing uncomfortable topics like workload imbalances, disrespectful behavior, or delivering constructive feedback is nobody's favorite task. Today, I'm peeling back the curtain and sharing my personal journey in navigating those challenging workplace conversations with respect and grace. 🌟 Now, let's rewind to yesterday—a day that etched itself into the memory banks of Sanicle. We witnessed the live pitch mastery of our CMO, Zaakirah M., at the 1 Million Cups Global Entrepreneurship Week. The buzz of connections with players from The University of Tulsa, University of Oklahoma, Oklahoma State University Center for Health Sciences, and potential partners filled the air, setting the stage for exciting collaborations. As the sun dipped below the horizon, we found ourselves immersed in the Spark Summit at Holberton School. Geniuses like Ashli Sims Kelsey Davis Libby Ediger Tyrance Billingsley II shared their insights on AI, artists unveiled their compelling stories, and the atmosphere crackled with creativity and inspiration. The day's crescendo led us to a delightful Friendsgiving, hosted by Experience Tulsa—a culinary journey that tantalized the taste buds in anticipation of Thanksgiving. Amidst the laughter and camaraderie, we had the pleasure of meeting some truly remarkable individuals. And if that wasn't enough, spotting my article on secondhand fashion published on BellaNaija added the perfect cherry on top. https://lnkd.in/gQh2yBTR Yesterday wasn't just a day; it was a tapestry woven with the threads of connection, innovation, and gratitude. 🌈✨ Here's to the moments that make our journeys unforgettable! 🥂 #ThrowbackThursday #SanicleStories #FoundersgivingMagic #productchaste

In a world of cookie-cutter brands, authenticity stands out. ELR THE DESIGN LAB is proud to work with purpose-driven brands that prioritise authenticity and transparency in their brands and businesses. Comment below on how you are showing up authentically in your business! #Authenticity #Transparency #brandstory #authenticbrands

What Makes A Brand Truly Remarkable? While walking through Bluewater with my wife this week, we spotted a standout store among many others – Virgin Holidays. My wife immediately said, "Let's book a holiday!" I thought here we go again ! 🙃 But seeing that store made me think. It reminded me how important innovation is today, even for well-known brands. To really succeed, businesses have to try new and different things, thinking outside the box. It's that bravery that helps a brand stand out, even in a crowded market. What strategies are you employing to ensure your brand stands out in 2024? Share your thoughts below and let's inspire each other! #virginholidays #virginatlantic #brandidentity #branddesign #storedesign #storedisplay #richardbranson