The Midnight Club’s Post

🔥 Style Meets Speed: The Fusion of Fashion and F1 Racing 🏎 Who would have thought the dazzling runways of fashion would meet the thrilling tracks of Formula One? This surprising alliance promises to redefine how we perceive both industries. Seven-time championship holder, Lewis Hamilton recently remarked about the evolving landscape: "Fashion is recognizing the unparalleled reach of the F1 domain to global fans!" 🏁 But here's a question for YOU: Do you think the fusion of Fashion & F1 will redefine our experience, or is it just a passing trend? Share your thoughts below! 👇 And if this excites you as much as it does me, smash that ❤️ and share with a friend who needs to see this! #F1 #Fashion #TalentMarketing #CreatorEconomy

While other sports like tennis, football and basketball have long been saturated with fashion partnerships, Formula One is only just beginning to catch up with the rest of the pack. With 10 minutes to go before the start of the British Grand Prix on Sunday afternoon, the sight of two familiar faces sent the crowd into a frenzy: actors Brad Pitt and Damson Idris marched down the track, stalked by cameras as they filmed a scene for the upcoming Formula One movie “Apex." The big-budget project, set to be released late next year, is the latest sign that Formula One’s newfound cultural relevance, fuelled by the Netflix series “Drive to Survive” and swelling ranks of celebrity guests on the paddock. Fashion wants in. PVH-owned Tommy Hilfiger’s logo appears on Pitt’s and Idris’ jumpsuits and racecars in the film. In the real world, Louis Vuitton, Chanel, Hugo Boss and Palm Angels are among the brands that have entered the Formula One universe through special projects, team partnerships or racing-inspired collections. Between Drive to Survive, Apex and the growing number of fashion deals, Formula One is on its way to joining the top tier of global sports, an elite group that includes football, basketball and tennis where matches are among the biggest marketing opportunities out there and the game’s biggest stars can drive fashion trends globally and command lucrative luxury brand ambassador deals. "With F1 becoming more popular around the world but particularly in the US, I also think the fashion world has realised the potential that the sport has to reach global audiences,” seven-time world champion Lewis Hamilton told BoF. Read more at The Business of Fashion on the big F1 opportunity for brands, with further insights from Lewis, Pierre Gasly, Palm Angels founder Francesco Ragazzi, Emma Philpott, Toni Cowan-Brown and more. https://lnkd.in/ezZyucVe #f1 #sportsmarketing #lewishamilton #louisvuitton #silverstone #formulaone #bradpitt #appletv

Thank you LinkedIn and adidas for the cool post! As a long-time adidas brand fan and soccer enthusiast since age 8, I keep a pair of superstars and sambas in my closet. The Dassler Brothers' story is a fantastic example of competition, brand positioning, and game theory within marketing, strategy, and economics tactics so this is very timely as I’m about to take world reknown Professor Alexander Chernev EMBA marketing strategy course Northwestern University - Kellogg School of Management. Aligning with a brand that I can relate to has been important in my career, and education. Leading procurement for major brands like #Barbie and #adidas allowed me to work closely with some of the world's best #marketing teams, and agency and marketing partners globally. And being able to obtain a business degree with a marketing focus from USC Marshall School of Business and as an MBA candidate at Northwestern University - Kellogg School of Management, reminds me of how fantastic it is when life comes full circle connecting my personal experiences with brands that I can relate to. Reading about the feud between the Dassler Brothers and the subsequent rivalry between adidas and Puma brought back memories. Both brands have a special place in my heart from early in life, especially adidas iconic Copa Mundial that perfectly suited my soccer needs to those shiny new Superstars and Sambas that I could never wait to wear. The proximity of adidas and PUMA Group Global HQs in Herzo, Germany, reminds me of the major sport brand HQs near Portland, Oregon, such as Nike and adidas, showcasing the significance of talent acquisition for these giants. Proximity competition is an age old game that has stood the test of time! As an Adi Alum, I'm grateful for the impact this brand has had on my life, and now this brand (and thankfully the world) allows me to embrace comfort and style in my day-to-day work attire. So I’ll end by asking one question… Team #Puma ❤️🤍 or Team #adidas 🖤🤍? 👟 #brandloyalty #soccerfan #fashion

Brother Against Brother: The Adidas and Puma War The story of Adidas and Puma is more than a business saga; it's an epic about family drama, ambition, and the birth of two global sport empires. 🌟 In 1924, in the heart of Germany, the Dassler brothers came together to create sports shoes. However, their journey together was cut short in 1948 due to sharp disagreements and differing opinions. The feud was so severe that the brothers parted ways not only in business but also in life. 🌪️ 👟 Adidas: 'Adi' Dassler turned his name into a brand that symbolizes innovation and style. 🐆 Puma: 'Rudi' chose the path of innovation, presenting the world with football shoes with cleats. From a small family business, a global duel grew that spans every continent and every sports arena. ✨From hip hop to street fashion, Adidas and Puma have left their mark in every corner of culture. 🏆Sponsoring sports icons, including the well-known footballer Pelé who wears their boots.

When creating a #brand, names play an important role. Do you know where the names of brands #Adidas and #Puma come from? ▪️ Adidas: The name comes from the company's founder, Adi (Adolf) Dassler. His previous company was simply called #Dassler. However, when he and his brother Rudolf Dassler had a falling out and parted ways, by agreement, no one could use the Dasler name anymore. ▪️ Puma: This is already the name of Rudolf Dassler's company. At first, he called it Ruda, as you understand, these were the initials of his name. However, since the word was not so harmonious and impressive, the word was slightly changed, leaving the same vowels, and the first letter was visually similar. 🎥So when you have time, know that there is a very interesting #film about Adidas and Puma called "Adidas Vs. Puma: The Brother's Feud". 

Charlotte Tilbury Beauty Cheering you on as you support and encourage young #women across the world to challenge the status quo and take on Formula 1 with F1Academy! If young girls can see it, they can imagine it, they can become it. 💄40% of F1 fans are female What does this mean for #retail? A growing fan base, celebrity sightings, team collaborations, and new product spin offs #affordable to #mainstream #consumers, after launching almost 75 years ago 💄Netflix's "Formula 1: Drive to Survive" 6th season is scheduled to premiere today. With its increasing popularity, race wear will continue to infiltrate #apparel and #style. 💄 F1 total revenue grew to $2.57B in 2022, +20% over 2021 💄2022 saw record attendance at 5.7M, +36% over 2019 💄2021 F1 global TV audience of 1.55B 💄Only the beginning for the U.S. as NASCAR still dominates; U.S. averaged 1.21M viewers per race in 2022 💄Major brands already in on the action include Salesforce, ROLEX, HEINEKEN Beverages, MSC Cruises, PUMA Group, Tommy Hilfiger, etc. 💄What new #brands will jump in as sponsors in 2024? Love this Puma x Scuderia Ferrari x June Ambrose jacket 🔗 to several articles in comments

Innovating at Full Speed: The Untold Story of Beauty Brands Racing into Formula 1 🏆 The enthusiasm surrounding the collaboration between Charlotte Tilbury Beauty and the F1 Academy is unmistakable, initiating discussions on the convergence of beauty and motorsport. Yet, it may come as a surprise that Charlotte Tilbury was not the inaugural entity to integrate the allure of global beauty brands with the dynamic realm of Formula 1. Indeed, L'Oréal was the pioneer in this innovative endeavor. In 1999, a remarkable partnership materialized as the L'Oréal insignia adorned the Ferrari race suit of the esteemed Michael Schumacher, a collaboration that persisted until 2005. During this period, Schumacher was not merely a seven-time world champion; he also served as the ambassador for L'Oreal Elvive, highlighting the brand's haircare line. It is important to note that this was a time preceding the ubiquity of social media platforms such as Instagram and Twitter for brand endorsements. L'Oréal, therefore, capitalized on the extensive viewership of Formula 1, augmenting its presence through traditional television advertisements. Although the alliance between L'Oréal and Schumacher did not specifically cater to a female demographic, as is the case with the Charlotte Tilbury x F1 Academy collaboration, it showcased L'Oréal's foresight. The brand seized an opportunity to broaden its market presence in a sphere previously unexplored by its competitors, forging a connection with motorsport enthusiasts in a distinctive and lasting manner. As the industry celebrates contemporary beauty and Formula 1 partnerships, it is essential to acknowledge the visionaries who first recognized the potential of such synergies. The collaboration between L'Oréal and Michael Schumacher stands as a testament to the innovative marketing strategies and the limitless opportunities that arise when disparate industries converge. #Formula1 #F1Racing #GrandPrix #F1Circuit #F1Fans #F1Season #F1Drivers #F1Teams #F1Action #F1Tech #F1Qualifying #F1Countdown #F1Championship #F1Updates #F1History

Adidas F50 Elite review: Does the return of the iconic boot live up to expectations? In our Adidas F50 Elite review, we take at the return of the much-loved model after nine years away

Adidas vs Puma In the late 1940s with tensions between them rising after years of working together.Their strategic partnership and alliance eventually has come to an abrupt end sunsequently turned into a rivalry to dominate the sport world. The two giants split and incorporated as two separate companies. The world famous shoe brands - Puma and Adidas - were born from this rivalry. I am highlighting the finacial analysis of the two companies based on broad spectrum of their operation.

Looking back at PUMA Racing Footwear, which has a strong and successful past with F1 world champions like, Kimi Raikkonen, Michael Schumacher, Max Verstappen, Lewis Hamilton and Nico Rosberg. Did you actually know that since 2014 ALL world champions wore Puma Racing boots except this very last season 2023 making it an almost perfect decade for Puma motorsport footwear? Check out the link below for more history on the Puma racing boots!